0 120712 14:24

Featured on Offscreen Issue #2

I’m honored to announce that I’ve been featured on Offscreen magazine issue #2. Offscreen launched its first issue in Feburary 2012 and quickly became well recognized in the design community. So I’m proud to be selected in the logbook section (thanks Kai Brach). I have five copies of Offscreen #2 to giveaway. As usually, post [...]

Advertise here with BSA

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0 120712 13:07

Creating a Social Media Marketing Campaign Strategy

Many businesses nowadays conduct in-house social community management, while seeking outside expertise for continuous guidance. Establishing your brand’s online presence faces stiff competition, that’s why it is important to have long-term online marketing strategies.

Good thing, businesses can follow Jason Cormier’s “Four C’s” to create a strategic model that will benefit their brand…

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0 120712 13:07

54 Quotes from Startup Leaders on How to Improve Conversions

Large and small companies alike invest a lot of time and money working on improving their conversion rates. And as we all know, there are countless “experts” and websites all trying to sell you their advice on how to improve conversions.

In this blog post, I’m going to take a different spin on this conversion topic…

I surveyed 54 companies and asked each of them one question:

What is the one thing that you did that had the strongest positive impact on conversions?

54 companies below share with us what has worked for them…

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0 120712 12:19

How WBC Used Advanced Segments To Boost E-commerce Conversion Rate By More Than 12%

Established in 1989, WBC is the UK’s largest supplier of hamper, deli and drinks packaging to independent retailers. As the website is the company’s main business generation tool, it is essential that it promote their range of 850 products in the most attractive and accessible way possible. 

With a view to redesigning their e-commerce site and increasing the number of sales it generates, WBC was keen to understand how web traffic interacted with the site, and where potential improvements could be made…

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0 120712 12:05

Making a Link-worthy Website

In search engine optimization, link building is an important part of a website’s campaign. However, attracting organic links to your site can be frustrating and time consuming. Regardless, making your site link-worthy can ease the task.

First Impression

Even on the Internet, first impression also matters. Linking your site is your visitors’ way of introducing you to their audience—including autonomous search bots…

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0 120712 12:00

Street View goes on a road trip through California’s national parks

One hot summer day in Yosemite National Park in Northern California, I sat under a tree along a lazy river in awe of the natural beauty around me. I looked out at the majestic granite mountains, the chirping birds and the rustling leaves, and thought about how they were the same that day as they had been thousands of years ago.

View Larger Map
People around the world can now appreciate the beauty and timelessness of the wilderness through Street View…

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0 120712 10:00

Helping businesses get started with Google Shopping: A new, easy way to create Product Listing Ads in Merchant Center

Also posted on the Google Commerce Blog

We announced that we’re creating a new shopping experience, Google Shopping, to empower merchants of all sizes to compete effectively. Through feedback from our merchant partners, we understand that the transition to the new Google Shopping experience may seem intimidating for first time AdWords advertisers. We take this feedback seriously and want you, our merchant partners, to know that we’re here to help…

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0 120712 09:00

Privacy, Mobile Apps and Social Networks

How Much Information do You Share? It’s been one of those weeks where a specific trend in online content keeps catching my eye, and this week it’s related to online data privacy.  On the one hand we know we’re not getting the most out of our social networks if we hide behind the Twitter egg [...]

Click on the title to view the entire article in Web Analytics World

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0 120712 05:00

#MozCation 2012 – Nominate Your City For an SEOmoz Meetup!


Hello again friends! It's been a while since our last MozCation conversation. I'm sure you thought we'd forgotten about it, but not to worry, it's time again for another round of MozCation meetups!


Last year when we introduced MozCation, we never imagined we'd end up traveling all around the world to meet fellow mozzers. We had an amazing time meeting the community and learning about inbound marketing and getting to know some new cities and countries…

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0 120712 04:20

The art of freelance customer service

When you think of customer service, be it as a freelancer or a large corporation, you probably think about rectifying problems promptly and with great finesse, exceeding customer expectations, and delivering promises on time and on budget. But there is so much more to customer service.

As a freelancer, when you bid for a job there are probably at least five, possibly ten other highly skilled people bidding for the same work…

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0 120712 02:59

The Awe Inspiring Fury of Mother Nature in Photographs



The might of mother nature can often be as frightening as it is beautiful and enthralling. From wildfires to volcanoes, from tornadoes to lightning storms, and from floods to extreme droughts; these amazing acts of nature can make for some truly stirring photographs. Truly these oft devastating and destructive moments, when captured on film can be simply mesmerizing…

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0 120712 01:16

How Google Might Determine Categories for Web Pages

Six years ago, Google started showing sitelinks for the top results for many queries. In a recnt Google live experiment, Google started showing expanded sitelinks in search results with tabs above those sitelinks showing categories. These experimental results were written about last week by the team at SEO Consult, in the post Google’s New SERP [...]…

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0 120712 01:01

It’s Time To Stop Blaming Internet Explorer


Earlier this week we published two articles by Louis Lazaris: one on why old browsers are holding back the Web and another encouraging Web users to upgrade their browsers and use modern browsers other than IE. This article presents another perspective on this issue. Nicholas C. Zakas, a well-respected member of the developer community, goes into specifics of why we should focus on the good parts of our job so we can tolerate the bad ones and why fixating on circumstances that you can’t change isn’t a recipe for success…

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0 120711 22:00

Were You Hit by Negative SEO?


Since Google’s “Penguin” update, hysteria over negative SEO has exploded, with people blaming it for every problem from falling rankings to their hands turning orange (Pro Tip: Check to see if you just ate a bag of Cheetos). I feel roughly the same way about post-Penguin negative SEO as I do about aliens. I’ve created the following graphic to illustrate my beliefs:

Ok, maybe that sounded a little harsh, but here’s the point – while I believe negative SEO is possible – and I’ve seen a handful of cases where I’m pretty sure it was effective – it’s usually not the root cause of a ranking drop…

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0 120711 16:04

SearchCap: The Day In Search, July 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google, Bing Hit All-Time Highs In June Search Market Share [comScore]

    Google and Bing have reached all-time high levels, while Yahoo reached an all-time low in the latest comScore search market share numbers. They’re due to be released publicly later today or tomorrow, but financial analysts have seen and are sharing their copies of the data…

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0 120711 12:53

5 Reasons Email Marketing Crushes Social Media Marketing for B2B

I know—how dare I have the audacity to hate on social media? It’s the way of the future! It will solve world hunger. It will have your babies.

And very soon, it will even make your decaf soy latte in the morning.

Don’t get me wrong. Social media is great, and you should use it in your marketing if that makes sense for your business.

But you should not put it ahead of email marketing…

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0 120711 12:43

Procedure for Reinstatement of Removed “We Currently Do Not Support” Locations Still Not Available

Google For Business Community Manager Jade W has just posted this sticky note in the forum:

Hey all,

The troubleshooter under “My listing has incorrect information” for Google+ Local support (http://goo.gl/6RYFm) is currently unavailable. It’ll be back in about a week.

In the meantime, the support team’s working hard to go through the previously submitted requests…

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0 120711 12:00

Building Your Brand’s Online Presence through SEO

Before the development of social media and web aggregators, a page rank was used to measure the success of a website’s search engine optimization campaign. That’s why SEO practitioners would incorporate their keywords on their content, and then check which among them ranks and moves up. But nowadays, link building, natural search and keyword traffic, and conversion rates are also measured for SEO success…

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0 120711 12:00

Introducing free ‘Search As You Type’ pilot for AdWords advertisers

Great search is all about turning intentions into actions in the blink of an eye. And in online retail, having a quick and user-friendly website can make a world of difference when it comes to engaging shoppers and driving sales.Today we’re excited to announce we’re offering one of the most popular features of Google Commerce Search, Search As You Type, as a free, stand alone feature. It’s easy to implement and helps increase sales and conversion rates on merchant websites…

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0 120711 11:44

The Creative Process of Creating the Best Link Bait

It is every website’s dream to create original link bait that will go viral over time. However, the key for success here is not just creating content all of sudden. It’s in the entire creative process.

Link bait is defined as any web content or feature that’s designed to attract attention and back links. Listed below are different ways on how you can create link bait that boosts website visitor…

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0 120711 10:30

Mobile Websites vs Responsive Design: What’s the right solution for your business?

The following post originally appeared on the Google Mobile Ads Blog.

As more of your competitors Go Mo, building a mobile-friendly site becomes more of a priority for your business. Over the past two years alone, mobile search traffic has increased five-fold. Customers are searching for your business from their mobile phones, and you need to engage them with a mobile experience designed for completing on-the-go tasks from their small screens…

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0 120711 10:00

Media Relations in the Social Age: Pitching Reporters Via LinkedIn PPC

In the beginning there was snail mail. Then there was the telephone. The fax machine came along after that, followed by e-mail, which put its clunky predecessor out to pasture. (If you’re still relying on a fax machine, please tell us why in the comments. Seriously. We’d love to know.)

All of these communication channels have been used as mediums to deliver pitches to editors and reporters since the dawn of public relations…

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0 120711 08:25

Better Product Pages: Turn Visitors Into Customers


The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. On the Web, like anywhere else, the first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible.

Once people visit your website, make sure to attract their attention…

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0 120711 08:00

How To Mashup Your Data And Mutate Joe Blow Campaigns Into X-Men Campaigns: New SEO/Email/CRO Tactic

SEOs building email lists (and email retargeting subscribers) just got huge help in the form of data mashup artists Rapleaf and Rapportive, two tools for gaining data on your email contacts. The impact will mutate weak little campaigns into car-throwing raging hulks.

Image by Abi Skipp

Rapleaf mashes up data from the census and a variety of data providers, then sells it to you on a detail per email (aka field) basis…

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0 120711 07:47

Infographic Links Under Scrutiny By Google


A recent interview with Matt Cutts gave some interesting insight into how Google views infographics and it’s not good news for sites that have been going overboard on this tactic.

Google is against any method of overt link-building and the vast majority of infographics these days were designed with the sole intention of building links to a website. Matt Cutts doesn’t mind people using techniques to build links until the technique becomes too widespread and manipulative – then Google has to take action…

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0 120711 06:01

Experiencing PPC: “Placement URLs’ Valid URL format” & Anonymous.Google.com

Via illuminea, I’ve been handling the PPC for Xpandion.com and others, and recently came across two interesting problems I thought I’d document because they’re likely common to others: a) the error, “Placement URLs need to be provided in valid URL format” and b) what the heck anonymous.google.com is.

1) Google AdWords provides a misleading error called “Placement URLs need to be provided in valid URL format…

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0 120711 05:14

Avoiding Faux Weights And Styles With Google Web Fonts


If you’re using Google Web Fonts on your websites, then there’s a very good chance that 1 in 5 visitors are seeing faux bold and italic versions of your fonts — even if you correctly selected and used all of the weights and styles. That’s because the implementation method recommended by Google Web Fonts doesn’t work with Internet Explorer 7 or 8…

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0 120711 04:41

Win 750 customizable stickers from UPrinting

Our friends at UPrinting are back with another great giveaway.

One week from today, we’ll be giving away a total of 750 customizable stickers to 3 lucky WDD readers.

These stickers are great for ‘out of the box’ branding purposes such as a fun alternative to a business card or to promote special events.

You can also use them for band stickers, political campaigns, restaurant branding and anything else you can think of…

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0 120711 03:03

t-commerce: 11 Innovations to “Watch”

What is t-commerce, exactly?

If you Google t-commerce (or tcommerce), you’ll get results describing touch commerce (mobile), tablet commerce, Twitter commerce (no kidding), and television commerce.

Will the real t-commerce please stand up?

I won’t argue that the other T’s aren’t valid. But on this blog, t-commerce denotes television commerce, anything to do with tablets is m-commerce (mobile commerce), and anything social is social commerce (unless it’s Facebook, which has earned it’s F)…

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0 120711 03:01

Useful Tools, Scripts, and Resources for Front-End Developers



If you’re a front-end developer mostly focused on HTML, CSS, and JavaScript, then you’re probably always on the look out for ways to be more productive. In this post we’ll share some tools and other resources for front-end developers that you might find useful to include in your workflow.

Tools and Scripts and Resources, Oh My!

Font Stack Builder by Erin Lawrence

This font stack builder lets you select a font stack and will tell you, using percentages, how likely it is for the fonts to be present on users’ systems…

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