One of the most important aspects of marketing your company or product is its position in the market. This is often overlooked because positioning isn’t as sexy as getting Facebook Fans or Twitter Followers. However, it’s the best way to separate yourself from the competition, especially if you are in a crowded space.

I have seen far too many companies build their product or service, and then leave the product’s positioning to the marketing department…

The Google Analytics Forum is a community of people like you, who enjoy exploring making full use of the features of Google Analytics and also enjoy sharing their knowledge within the community.  It’s a place where you can share expertise or seek out answers. It’s also a great way to escalate bugs and critical issues. Googlers such as myself and many of our Google Analytics Certified Partners are monitoring and can provide speedy help and feedback…

We learn so much by reading, but humans are visual creatures, and there are times when a video makes learning a new point easier to understand. In essence you’re watching over someone’s shoulder, albeit remotely, as they walk you through the infor

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If a picture is worth a thousand words, a product video could very well be worth a thousand sales.  Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore.  Here’s why:

Online video marketing has finally come of age…

We conversion optimization specialists are always banging the “don’t rely on your gut feel” drum, and telling you that you have to test everything or perish in a horrible pyre of mediocre KPI performance.

While it’s true that our guts often get it wrong and testing can help that, they also influence testing. Most tests are set up based on a gut feeling that changing XYZ will cause a lift…

The meta description tag in HTML is the 160 character snippets used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions & whether they still use them, and reasons why you should use them…

Want to optimise your business performance by predicatively scoring customers, establishing new opportunities and seeing real examples of how predictive modelling is employed? 

Predictive Analytics World are in

San Francisco Marc

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In 2011, we saw marketing follow the consumer to more screens and more platforms – from apps to mobile sites to social networks to tablets. And in response the analytics industry made strides to unify this complex picture for marketers through device and platform specific analytics, and to connect the dots to measure and value the multi-channel customer path.

With the help of mobile devices and the Internet, consumers also flocked online to fill their shopping carts in 2011…

One of the things that many businesses fear about being online is that they will open the door to people publicly criticizing them, their products, or their services. But it doesn’t matter whether your business is online or not – if your customers are online, then people will still be talking about you!

I have seen businesses who didn’t have a Facebook page of their own discover that they had a Facebook presence in the form of either brand advocates who had created a group about how they loved the business, or brand haters who had created a group about how they hated the business…

I’m not political in my posts normally, just like WordPress.org isn’t and Matt Cutts isn’t, but it’s about time we put this whole SOPA thing to a stop. Since some well respected politicians are using my plugins and carry my news widget in their dashboard, I thought it was time I used that “power” to show them what SOPA would do to the internet and our world. Watch this video:

If you’re in the US, it’s time to stop SOPA, so make your voice heard…

Persuasive selling is part art, part science, but 100% apart of conversion optimization. Understanding what motivates our customer is key — it’s not just about what the offer is, but how an offer is presented. Consider this little case study from the Harvard Business Review Daily Stat:

If You Say I’m Special, I’ll Buy

In an experiment that provided participants with an opportunity to buy a discounted coffee mug, those who were told they had been randomly selected to get the discount were 3 times more likely to want to buy than people who believed everyone got the discount…

Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process.

As the “strong link in any conversion” (Richmond), product pages have so much potential…

The Joint Committee on the Defamation Bill, a Parliamentary committee reviewing proposed new UK defamation laws recommends that web hosts and ISPs should be allowed to keep allegedly defamatory comments online, as long as the author of the comment

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If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites that steal your content for their own blogs without your permission. Some content scrapers will just copy the content off of your blog, but most use automated software that takes the content from your RSS feed and posts your content to their site like it is a new post.

In this post, we are going to look at some potential link building benefits to content scrapers, how to find out what sites are scraping your content, and what you can do if you want to either benefit from the linking standpoint or have them take it down…

I’ve managed paid search accounts here at ROI Revolution since 2005, and 99% of the time when I look at a new account there is room to improve results through ad testing. Over the years much has changed in paid search, but the need to continually test and optimize ad text has stayed constant.

Ask yourself if any of the following top 4 pitfalls are currently hurting your paid search performance…

This guest post is written by Lior Levin, a marketing consultant for a company that provides a to do list application and, who also consults for a company that offers psd to html 5 service.

Google Analytics is great at collecting lots of data for your clients, but once you create a graph or a spreadsheet showing traffic and keyword trends, many customers will ask, “What’s next?” There is no shortage of website data available, but the hard part is figuring out how to create a useful SEO report that will help clients improve their return on investment and keep them happy…

Not exactly cutting-edge SiteCatalyst manipulation, but a basic yet not-so-obvious technique that may be helpful, particularly to new users migrating from something like Google Analytics.

[Wow, long time no blog post. Good to be back at it...all part of the New Year plan!]

Once of the most basic segmentation dimensions in web analytics the differentiation between new and return visits…

Do you get any business from LinkedIn?

If not, no worries – it doesn’t happen automatically. You signed up for an account two or three years ago, right? You filled it in with some of the basic info and uploaded a picture. Since then you’ve accepted a few connections and maybe left or received a review. Not much else. So how come you hear these stories about people networking their way to six-figure jobs or landing mega contracts through LinkedIn?

Here’s the thing…

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. Since then, there have been significant changes to Google Webmaster Tools. We have updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might have forgotten about, and how to connect it to Google Analytics to learn more about search queries driving traffic to your site…

Would you like to know the secret to lowering the bounce rate on your web pages at the same time increasing their conversion rate?

It’s not that hard to do if you can match your web visitors with the goals of your web page…and the way to do that is to use these six insights I’m about to share with you.

Let’s talk about aligning user and web page goals first.

Matching User Goals with Your Web Page Goals

So, what do I mean when I say “match user and web page goals”? For example, if I type in “web analytics tools” into Google, I get this results page:

And if I choose the Accenture…

Editor’s Note: This post is an interview of Sean Work (the Director of Marketing at KISSmetrics) regarding the KISSinsights survey tool. This post was submitted to KISSmetrics by Joseph Putnam of Blogtweaks.com.

There’s one thing that drives me crazy about running a website.

I have no idea who’s looking at my site and what they’re doing.

Sure, Google Analytics provides some statistics that reveal insights about what people are doing when they land on my site…

The infographic linked out to in last week’s post from Addthis.com, showed Chrome overtaking Firefox in the volume of shares in Nov. 2011.

This reminded me of a question I’d been pondering earlier in the year and I picked up a second remi

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Last year’s top ten included stories based on the total visits so this year we thought we’d do something different and look at the top stories from visits, comments, and then Facebook, Twitter and Google +1 before looking at what we’ve got in stor

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Do Your 2012 Resolutions Include Increasing Conversion Rates?

  That’s a trick question. Of course the answer should always be yes. Hopefully your website conversions in 2011 have already resulted in a banner year. But if you feel like you have room to improve (and there always is), then it might be time to review what advice our conversion experts shared with readers throughout […

If you have a blog on your website, then you probably have an RSS feed which gives you lots of options when it comes to distributing your content with your audience and beyond. Let’s look at the various ways you should be using your RSS feed.

What is an RSS Feed

A RSS (Really Simple Syndication) feed is a XML-based format for your content. Most blogging platforms, for example, will have an RSS feed built in…

It’s almost time to ring in the New Year, but before we do, we want to take a moment to shine light on the amazing content published here on the KISSmetrics blog in 2011. This way, you can catch up on the great information you might have missed throughout the year so you can start off 2012 with a knowledgeable bang! This sampling of our top content includes posts on analytics, conversions, social media, SEO, website design, and much more!

Analytics & Metrics

• You vs…

The trouble with online shopping is that many customers are disconnected from someone who can answer their questions in real time with precision. Rather than watching potential customers click away from their e-commerce sites, many businesses have been adding live chat support. As it turns out, live chat has the ability to provide the convenient answers that customers want, while also adding significant benefits to the staff and bottom line of companies…

Welcome to the holiday episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this merry episode we had questions from France, Australia, Sweden, India, Germany, The Netherlands and the US.
If you’re new to this show, our process is simple.Step 1: You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions using this Web Analytics TV Google Moderator site…

It’s that time of year again! The stockings are hung by the chimney with care and Google and NORAD are ready to answer the question of “where?”

NORAD’s tradition of tracking Santa on Christmas Eve started in 1955, when a Sears and Roebuck ad promoting the Talk-to-Santa hotline inadvertently sent callers to CONAD (NORAD’s predecessor) commander-in-chief’s operations hotline. After recovering from the surprise that the call was not from the Pentagon or the White House but instead a little boy inquiring if the commander was Santa Claus, Colonel Harry Shoup asked his team to check their radar for signs of Santa’s sleigh and a tradition was born…

Are you looking to take the leap into starting your own business in 2012? If you’re just starting to think about it, or if you have been planning it for a while, you still may have lots of unanswered questions. The following 101 resources will help you learn more about entrepreneurship, startups, small business, and much more.

Entrepreneurs & Startups

• Entrepreneur.com – Business ideas and trends from Entrepreneur Magazine…