Placing additional ad units on your site can have a big impact on your earnings. However, sometimes publishers find it difficult to decide whether an additional ad unit makes sense for their site. We’ve created a short video below to help you make sure you’re following best practices, as outlined on Google’s webmaster guidelines, when placing new ad units on your site.

Ultimately, great content is what will help your site stand out and engage your users…

We’re glad to announce that Indonesian has just joined the family of AdSense supported languages. Let’s celebrate by raising our hands in a kecak dance, watching a wayang kulit show or cooking traditional Indonesian recipes.If you have a website in Bahasa Indonesia, you’ll now be able to earn money by showing Google AdSense ads. To get started, sign up for an AdSense account. We’ll review your application and in the meantime, we recommend you get familiar with the basics of AdSense and our policies…

(Originally posted on the Google+ Platform Blog, cross posted on the Webmaster Central Blog)

When we launched Google+ pages in November, we also released Google+ badges to promote your Google+ presence right on your site. Starting today in developer preview (and soon available to all your users), we’re adding more options for integrating the Google+ badge into your website. You can configure a badge with a width that fits your site design and choose a version that works better on darker sites…

It’s already a few weeks into the new year, but it’s never too late to set resolutions. That’s why today we’d like to share the outcome of our bi-annual publisher satisfaction survey. If you’re opted in to receive occasional surveys from us, you may have seen or filled out this survey. Over 28,000 of you participated globally, and we received more than 33,000 comments on your favorite aspects about AdSense as well as changes you’d like to see…

We’re always looking for new ways to make it easier for you to use our tools, help you save time, and better understand account performance. With this in mind, we’re happy to share with you a new Chrome extension called the AdSense Publisher Toolbar. When viewing your website, this feature will show you a snapshot of your AdSense account performance as a widget in the corner of your browser window…

Since launching a new report to show you how much you’re earning from Google-certified third party ad networks, we’ve received questions from publishers around how to make sense of the numbers they’re seeing. Some have let us know that they’re now blocking lower-performing ad networks based on revenue per thousand impressions (RPMs), a practice which can actually have a negative impact on overall revenue…

As smartphones and tablets become more and more popular, your websites are being viewed on a wider variety of devices – with different screen sizes and features. We’ve recently discussed the importance of having mobile friendly sites and the best ways to monetize them, and also just released Custom Search Ads for Mobile to help you take advantage of this trend. As part of our focus on helping you monetize your content across all screen sizes, we’ll soon also be improving the way ads appear on different devices…

The AdSense in Your City team is preparing for our first series of North America events in 2012. We’re excited to hit the road and meet with more publishers across the country. At the events, we’ll focus on how to maximize your AdSense revenue, introduce our free DoubleClick for Publishers Small Business product and offer suggestions for AdSense for Mobile. We’ll also meet with each attendee to review your websites and offer customized AdSense solutions…

We’ve heard from many of you that the AdSense optimization tips we regularly discuss are helpful but you’re still not sure just how these tips apply to your sites. You understand that wide formats perform better, but which of your small formats should you swap out? And which format sizes should you replace them with? Over the last year, we’ve increased our efforts to bring publishers personalized optimization messages that address these kinds of questions with the goal to provide targeted, personalized and impactful tips to as many publishers as possible…

We understand that payment options are very important to you, so we continuously work to improve them. Today we’re happy to announce that we’ve expanded Western Union Quick Cash® as an AdSense payment method to three additional countries: Singapore, Cambodia and Laos.For those of you who aren’t familiar with this form of payment, Western Union Quick Cash payments are free and will reach you faster than checks…

Happy New Year from the AdSense team! We enjoyed celebrating the holiday and hope you did too.

Cheers to 2012!Posted by Jamie Firkus – Inside AdSense Team

…

A lot of great things happened this year in AdSense, so as 2011 comes to an end, we’d like to take this opportunity to reflect on some of the highlights.

New Interface
We fully transitioned to the new AdSense interface and launched a number of new features including bulk edit, multi-dimension reporting and ad styles. We also launched a video series highlighting some of the functionalities of the new interface…

Happy holidays from the Google AdSense team! Wishing you a season full of laughter, love and peace.

(Sending you holiday cheer from our Japan Team)

Posted by Jamie Firkus – Inside AdSense Team

…

When it comes to customizing the appearance of AdSense text ads, we’ve heard from many publishers that they aren’t always sure what combinations to pick. As a starting point, we offer a set of default options for ad colors, font size and font face, which are based on positive performance across all publisher sites.

Today, we’re announcing an exciting improvement to our default font settings, which will optimize your ad units for your unique site and users…

As you may know, we periodically send out emails with tips for increasing your earnings, updates on the latest product improvements, and information regarding your account. In your AdSense account settings you can select which type of messages you’re interested in receiving.

We understand that some publishers may prefer to receive AdSense-related messages at a different email address than the Google Account used as their AdSense login…

We know that being able to control the ads that appear on your pages is important to you, which is why we’re excited to share some new enhancements to general category blocking. This feature is already available in English, French and German and from now on, publishers in Spanish-, Portuguese-, Italian-, and Japanese-speaking countries will be able to use it as well. What’s more, we’ve just added 88 new categories to the list of topics that can be blocked from your sites, including apparel, business, family and sports…

Recently on the Official Google Blog, we talked about the momentum we’re seeing in mobile search advertising. We also announced a new mobile search ad product: Custom Search Ads for Mobile Sites. We wanted to give some more details about this new format and how you can begin using it to grow your business on mobile.

As increasing numbers of users access websites using their mobile phones, more and more desktop publishers are bringing their businesses to the mobile web…

This is the second post in our two-part AdSense Crawler Errors series.

Recently we discussed ways to improve ad targeting and relevancy by making sure that the AdSense crawler can view all pages that have AdSense code on them. Sometimes though, it can become problematic when a publisher has a members only site that requires the user to log in to view the site’s content. In cases like this, the AdSense ads that are located behind the login aren’t as relevant and targeted as they could be…

In our previous blog post we talked about how to create a mobile-friendly website. Now we’d like to show you how to best monetize your mobile site with AdSense Mobile product offerings.AdSense for Mobile Content AdSense for mobile content allows publishers to generate earnings from their mobile web pages using targeted Google ads. Below are some key features.

• Contextual targeting ensures ads match the content of your mobile site…

Did you know that there will be a mobile device for every person on earth by 2015, and that mobile searches have grown by 4x since 20101? That means that every day more and more of your users are looking for your content…on mobile devices. What’s their experience like? Can they easily read what’s on the screen without pinching and zooming? Do you have links that are difficult to click instead of user-friendly navigation buttons?

61% of users are unlikely to return to a site that isn’t mobile friendly2…

As you know, channels in your AdSense account are powerful reporting tools. Custom channels help you track ad performance and enable advertisers to target their ads for maximum impact, while URL channels allow you to deep-dive into the performance of AdSense for content on your subdomains. To date, you’ve been limited to a total of 200 custom and URL channels, and many of you have asked for more…

During the AdSense team’s recent policy webinars, a number of publishers posted questions on our Google Moderator page about invalid click activity and the resources available to help them protect their accounts. We’ve brought in experts from the Ad Traffic Quality team to address your top questions about invalid clicks here in this post today.

As a quick introduction, our responsibility on the Ad Traffic Quality team is to monitor traffic across Google’s ad network and prevent advertisers from paying for invalid traffic…

Tomorrow is Thanksgiving Day in the U.S so we’d like to take this opportunity to thank all of you for your dedicated participation in the AdSense program.

(artwork courtesy of Sofia Andrianakou)

Wishing our U.S. publishers a happy and turkey-filled Thanksgiving!

Posted by Jamie Firkus – Inside AdSense Team

…

The NBA season may be unusually absent at this time of year, but thankfully we can still count on Thanksgiving, Black Friday, and oh yes… preparation for taxes. Before falling asleep next to a warm fireplace with a belly full of savory delicacies and sugary sweets, be sure to log in to your AdSense account to double-check your address. To ensure that your AdSense account reflects your current tax standing, you may even re-submit your tax information…

This is the first post in our two-part AdSense Crawler Errors series.

There are many ways that publishers can go about optimizing their site for AdSense; opting-in to text/image ads, upgrading to our preferred ad formats, and increasing ad coverage across a site are just a few of the more well-known ones. But did you know that there’s another straightforward optimization tip that many publishers often overlook?

A bit of context
Your site’s robots…

As AdSense has developed over years, the Help Center has also grown to help you answer your questions and learn more about AdSense. With continuous updates and articles being added regularly, however, the Help Center became increasingly difficult to navigate. Today we’re pleased to announce a redesigned Help Center, making it easier for you access materials to answer your questions.  We’re excited to share some of the changes we have made to make the Help Center more user friendly…

We enjoyed reading all your comments from our blog post on family-safe content. Today we’d like to shed some light on how to expand your business and attract more visitors by creating sites with unique and valuable content. This topic is one of our most asked about policies from publishers, and is often misunderstood because of the varying perspectives on what is considered unique and relevant content…

As an AdSense publisher, you know that the ad revenue you’re earning from your site is important to maintaining and growing your online business. In addition to AdSense, are you also using other ad networks on your pages or selling some of your ad space directly to specific advertisers?

If so, you may have found that it can be time-consuming to determine and manage when and where your ads should show, in order for you to earn the most money possible…

Recently, we’ve heard some questions about the difference between eCPM (effective cost per thousand impressions) and RPM (revenue per thousand impressions), as the older AdSense interface references eCPM and the newer version shows RPM. We’d like to clarify and let you know that the terms are referring to the same thing: both eCPM and RPM represent your estimated earnings for every 1000 impressions…

At Google, we help grow your audience by connecting you with new users. We introduced the +1 button so your site would stand out on search and your users could easily share your content on Google+. But, sometimes you want to join the conversation and post content directly to where people are sharing. Today we’re introducing Google+ for Business, a collection of tools and products that help you grow your audience…