0
100728 13:50
Jul 28,
13:50
Paid / PPC
SEM Interviews
Over the last two years, the AdSense team has offered the powerful Google Custom Search Engine (CSE) product as an improvement over the original AdSense for search. After some recent improvements, we’re now ready to retire the older version of AdSense for search. If the Google logo on your search results page reads “Powered by Google” instead of the newer “Google Custom Search” then you haven’t yet upgraded to the newer version…
0
100726 11:20
Jul 26,
11:20
Paid / PPC
SEM Interviews
In the last video of this series, Evanne, a member of the Partner Development team, talks about her favorite Google perk, her obsession with music, and an important tip she’d like to share with all of you.We hope you’ve enjoyed learning more about what goes on behind the scenes in AdSense. If you have feedback on this series, or ideas for future series, we’d love to hear them so please leave us a comment!http://www…
0
100720 14:10
Jul 20,
14:10
Paid / PPC
SEM Interviews
Over the last few months, we held a number of webinars to help you further optimize your site:
- Optimization Best Practices
- AdSense for Search
- AdSense Top Tech Tips
If you haven’t seen one yet, you can view the recordings of these events whenever it’s convenient for you!Posted by Caroline Halpin – AdSense Optimization Team
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0
100719 11:30
In the next part of our video series, Alton, our Optimization specialist, shares with us his experience working with publishers, his favorite meal at Google, and some recommendations on summer reading.For more videos, please visit our YouTube channel.Posted by Katrina Kurnit – Inside AdSense Team
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0
100714 11:50
This summer and fall, the AdSense team is coming to visit you! In an effort to work more closely with our publishers, we’ve launched the AdSense in Your City program. As part of the program, members of the AdSense team will be traveling to five cities this summer to hear directly from you, as well as to share best practices, top optimization tips, and new products.Last month, we kicked off our first AdSense in Your City event in Mountain View, California…
0
100710 03:14
Your opinion matters to us! So we’ve put together a short survey so you can tell us how we’re doing, and what you’d like to see more of on the Inside Adsense blog. We hope you’ll take the time to let us know what’s on your mind — click to give us your feedback.If you’re keen on letting us know how you feel about our product and support, remember that you can opt-in to receive invitations to test new features, surveys about Google AdSense, and heads up about opportunities to provide feedback about your experiences by email…
0
100708 13:00
Continuing our Behind the Scenes video series is Alejo, our AdSense for video and AdSense for games specialist. Alejo tells us about his first job, which city he’d love to live in, and what he’d like every AdSense publisher to know.For more videos, please visit our YouTube channel.Posted by Dia Muthana – Inside AdSense Team
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0
100706 14:10
Jul 6,
14:10
Paid / PPC
SEM Interviews
Fiction: AdSense disables accounts and issues warnings at random.Fact: We rely upon a detailed set of guidelines when looking at policy violations, and these policies are published in our Help Center. Our intent is to keep Google’s content and search networks safe and clean for our advertisers, users and publishers. We seek to be as transparent and consistent with our decision making.Part of our job of monitoring the AdSense network involves working with publishers to identify and address potential issues…
0
100630 13:55
Do you ever wonder who’s helping you optimize your webpages? Who works hard to ensure your payments get to you on time? Who works with our product and engineering teams to deliver the products and features that you want?Over the next few weeks you’ll find out just that! We’re kicking off a video series where you’ll meet some of our AdSense team members. You can hear their stories, learn more about their role in AdSense, and listen to the tips they have to offer…
0
100628 13:30
Jun 28,
13:30
Paid / PPC
SEM Interviews
A few months ago, we created a Product Ideas page for AdSense, where you could tell us what product and feature updates you’d like to see. We received over 600 ideas from publishers all around the world, with ideas ranging from ad filtering options to increased transparency, and more detailed reporting to easier account management.Our product and engineering teams have been hard at work to bring you ideas from the wishlist…
0
100624 17:21
Fiction: Site maintenance periods and delays in my AdSense reports mean that data isn’t being recorded properly.Fact: Although there can sometimes be delays in the stats pipeline, all data is still tracked accurately.We call the process of tracking your clicks, impressions, and earnings the “stats pipeline.” The stats pipeline runs continuously, reviewing the logs of activity written by our ad serving system, aggregating them, and updating the storage system…
0
100623 12:46
Jun 23,
12:46
Paid / PPC
SEM Interviews
The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources.That’s why we put together Google Ad News…
0
100618 12:57
Jun 18,
12:57
Paid / PPC
SEM Interviews
We’re always focused on improving AdSense by bringing more advertisers to your sites, giving you more control over the ads that appear on your sites, and giving you more transparency into how much revenue you’re earning. Over the past year, much of our focus has been on attracting more display advertisers and display advertising spend to your sites. We’ve added new advertisers and introduced options that help these advertisers reach your sites…
0
100608 14:13
Fiction: Google doesn’t support Electronic Funds Transfer in my country because they don’t like me!Fact: There are many factors we have to consider when launching EFT in new countries. In the meantime, please know that we’re always working towards expanding our payment options for publishers in all regions. Where we can provide in-country EFT depends on a number of factors. Whenever we launch Electronic Funds Transfer, our fastest payment method, in a new country, we hear a number of requests to launch it in even more countries…
0
100601 16:26
Fiction: Targetable placements are difficult to set up and don’t do anything for my siteFact: It only takes seconds to convert your custom channels into targetable placements. This simple change can help increase your visibility to advertisers, and boost your revenue.Advertisers already take advantage of contextual targeting to have their ads appear next to your content. They also have the option to selectively target sites they know are relevant to their ads — when you’ve created targetable placements, advertisers can dig even deeper and find the most relevant sections of your site to place their ads…
0
100525 12:53
This Wednesday, May 26th at 5pm GMT, we’re hosting a live webinar to share some top tech tips with you.To register for this webinar, please visit our Help Center.The topics we’ll cover in this webinar are:
- How to determine which ad variations perform best for you
- How to use HTML/CCC to wrap text around ad units
- How to ensure your best-performing ad units are defined first in your ad code
- Using Google Analytics to better understand your users and make your ad implementations more effective
- Using Webmaster Tools to increase the index and rank of your site
Prior to the webinar, you can post your questions on our Google Moderator page and we’ll address them during the webinar…
0
100524 09:00
May 24,
09:00
Paid / PPC
SEM Interviews
Today, in the spirit of greater transparency with AdSense publishers, we’re sharing the revenue shares for our two main AdSense products — AdSense for content and AdSense for search.As you may already know, AdSense is comprised of several products. The most popular are AdSense for content, which allows publishers to generate revenue from ads placed alongside web content, and AdSense for search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results…
0
100520 11:12
May 20,
11:12
Uncategorized
If you’re an international publisher who’s been waiting for category filtering, we’re happy to let you know that we’re continuing to expand the feature’s availability worldwide. It’s currently available in English, French, German, Spanish, Italian, Dutch, and Arabic. In addition, we’re beginning to roll this out in beta for Chinese, Japanese, Polish, Portuguese, and Russian — although we’re not able to add additional publishers to the limited beta at this time, we’re working to make category filtering more widely available in these languages soon…
0
100519 11:00
May 19,
11:00
Paid / PPC
SEM Interviews
Publishers frequently ask for new ways to increase the relevancy of the AdSense ads shown on their sites. Today, we’re pleased to announce two features to help you display highly targeted ads to your users in new and exciting ways.AdSense for Search Ads OnlyYou may remember that last year, we introduced the Custom Search element to help you easily bring Google search results and ads to your site…
0
100517 13:32
May 17,
13:32
Paid / PPC
SEM Interviews
We’re hosting a live webinar to share our tops tips on optimizing AdSense for search on Wednesday 19th May at 5pm GMT.You can register for this webinar through our Help Center.In this webinar we’ll cover:
- Implementing and customizing AdSense for search
- Optimizing your search results using AdSense for search performance
- Improving your search results using keywords
- Custom Search Engine advanced features
You can already start asking questions related to this topic on our Google Moderator page and we’ll do our best to address them during the webinar…
0
100506 14:42
May 6,
14:42
Paid / PPC
SEM Interviews
The AdSense team is hosting a new series of live online webinars this summer. These webinars will focus on AdSense for Search, important technical tips, and best practices for optimizing ad placements, formats and colors on your site. Our first webinar is:
- AdSense Optimisation Best PracticesWednesday 12th May at 5pm GMT
In this webinar we’ll guide you through how you can implement AdSense on your site for optimal results…
0
100505 18:48
This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense account during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won’t be affected.We’ve converted the maintenance start time for a few cities around the world:London – 5pm SaturdayAlexandria – 8pm SaturdayHyderabad – 10:30pm SaturdayJakarta – 12am SundayPerth – 1am SundayTo learn more about what goes on during these maintenance periods, check out this Inside AdSense post…
0
100504 14:55
May 4,
14:55
Paid / PPC
SEM Interviews
In the second part of our ‘Additional Publisher Resources’ video series, Deborah Chang will explain how website owners can use Google’s Webmaster Tools to ensure that their site is properly indexed in Google’s search engine. Webmaster Tools is a powerful tool where publishers can gather information on what sites on the web link to them, under what keywords they’re site is likely to be found, and how they can improve their sites’ load times…
0
100429 02:14
Apr 29,
02:14
Paid / PPC
SEM Interviews
In an effort to help our publishers navigate the array of Google products, we’re happy to announce the first part of our ‘Additional publisher resources’ video series. In these videos we aim to provide an introduction to other Google products that are of interest to AdSense publishers. We’ll cover topics such as how to maximize your site’s visibility to advertisers, how to ensure your site is properly indexed in Google’s search engine, how to make your site more interactive for users and how to gather information on your site’s traffic…
0
100427 17:42
In the last post in our “Bridging the Gap” series, lets explore how advertisers build tailored campaigns to promote their businesses. My team and I work mostly with medium-sized businesses that try to be as efficient as possible with their online ad spend. In the past, we found that direct response campaigns (which ask users to make a purchase or sign up for a newsletter) were more common than pure branding campaigns…
0
100422 11:27
Apr 22,
11:27
Programming
In February, we announced the roll-out of Google’s next generation ad server, DoubleClick for Publishers (DFP). Today, we completed the upgrade of Google Ad Manager publishers to DFP Small Business, a streamlined version of DFP designed to meet the needs of growing publishers, and we made this platform available globally to all publishers. If you’d like to sign-up online, you can do so now by visiting the DFP Small Business website…
0
100421 15:45
I sell the Google Content Network, Google’s ad network of over one million publishers to advertisers of all sizes, as a great way to reach customers in all stages of the buying cycle. Content advertising is great for demand generation, for getting the news out about a new product, or about an upcoming sale. How do I pitch the Content Network? To many of my advertisers, the Content Network can be tricky to navigate…
0
100420 12:42
Good news! We’ve expanded Western Union Quick Cash as an AdSense payment method to 10 new countries: Saudi Arabia, Croatia, Iceland, United Arab Emirates, Latvia, Lebanon, Slovenia, Tunisia, Moldova and Malta. If you live in any of these locations, you can now sign up to receive your AdSense payments from your local Western Union agent. With Western Union, you’ll receive your earnings sooner, since you won’t have to wait for checks to arrive in the mail or clear at the bank…
0
100415 12:21
Website owners who use Plesk, a commercial web hosting automation program, to manage their hosting and website services can now easily configure AdSense. As announced on the Google Blog, Parallels Plesk Panel now offers out-of-box integration with Google Services for Websites.If you use Plesk Panel to manage your website, you can now create a new AdSense account from Plesk to help monetize your website content…
0
100412 13:36
Apr 12,
13:36
Paid / PPC
SEM Interviews
If you’re as excited about link units as I am, then you’ll be happy to know that they’re now better than ever! Link units are a different type of ad format which display a list of topics relevant to the content of your page. When a user clicks on a topic, we’ll show a page of related ads and you’ll earn from valid clicks on those ads. Many publishers have found that link units offer monetization similar to that of ad units and provide a more integrated user experience…