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Switch to the new version of AdSense for search

feedproxy.google.com-Inside-AdSense-Team — Wed, 28 Jul 2010 18:50:00 +0000

Over the last two years, the AdSense team has offered the powerful Google Custom Search Engine (CSE) product as an improvement over the original AdSense for search. After some recent improvements, we’re now ready to retire the older version of AdSense for search. If the Google logo on your search results page reads “Powered by Google” instead of the newer “Google Custom Search” then you haven’t yet upgraded to the newer version…

AdSense: Behind the Scenes – Meet Evanne

feedproxy.google.com-Inside-AdSense-Team — Mon, 26 Jul 2010 16:20:00 +0000

In the last video of this series, Evanne, a member of the Partner Development team, talks about her favorite Google perk, her obsession with music, and an important tip she’d like to share with all of you.We hope you’ve enjoyed learning more about what goes on behind the scenes in AdSense. If you have feedback on this series, or ideas for future series, we’d love to hear them so please leave us a comment!http://www…

Watch our latest webinar recordings!

feedproxy.google.com-Inside-AdSense-Team — Tue, 20 Jul 2010 19:10:00 +0000

Over the last few months, we held a number of webinars to help you further optimize your site:

Optimization Best Practices
AdSense for Search
AdSense Top Tech Tips

If you haven’t seen one yet, you can view the recordings of these events whenever it’s convenient for you!Posted by Caroline Halpin – AdSense Optimization Team

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AdSense: Behind the Scenes – Meet Alton

feedproxy.google.com-Inside-AdSense-Team — Mon, 19 Jul 2010 16:30:00 +0000

In the next part of our video series, Alton, our Optimization specialist, shares with us his experience working with publishers, his favorite meal at Google, and some recommendations on summer reading.For more videos, please visit our YouTube channel.Posted by Katrina Kurnit – Inside AdSense Team

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Announcing the AdSense in Your City program

feedproxy.google.com-Inside-AdSense-Team — Wed, 14 Jul 2010 16:50:00 +0000

This summer and fall, the AdSense team is coming to visit you! In an effort to work more closely with our publishers, we’ve launched the AdSense in Your City program. As part of the program, members of the AdSense team will be traveling to five cities this summer to hear directly from you, as well as to share best practices, top optimization tips, and new products.Last month, we kicked off our first AdSense in Your City event in Mountain View, California…

We’d love to hear your feedback

feedproxy.google.com-Inside-AdSense-Team — Sat, 10 Jul 2010 08:14:00 +0000

Your opinion matters to us! So we’ve put together a short survey so you can tell us how we’re doing, and what you’d like to see more of on the Inside Adsense blog. We hope you’ll take the time to let us know what’s on your mind — click to give us your feedback.If you’re keen on letting us know how you feel about our product and support, remember that you can opt-in to receive invitations to test new features, surveys about Google AdSense, and heads up about opportunities to provide feedback about your experiences by email…

AdSense: Behind the scenes – Meet Alejo

feedproxy.google.com-Inside-AdSense-Team — Thu, 08 Jul 2010 18:00:00 +0000

Continuing our Behind the Scenes video series is Alejo, our AdSense for video and AdSense for games specialist. Alejo tells us about his first job, which city he’d love to live in, and what he’d like every AdSense publisher to know.For more videos, please visit our YouTube channel.Posted by Dia Muthana – Inside AdSense Team

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AdSense Facts & Fiction Part IV: Program policies

feedproxy.google.com-Inside-AdSense-Team — Tue, 06 Jul 2010 19:10:00 +0000

Fiction: AdSense disables accounts and issues warnings at random.Fact: We rely upon a detailed set of guidelines when looking at policy violations, and these policies are published in our Help Center. Our intent is to keep Google’s content and search networks safe and clean for our advertisers, users and publishers. We seek to be as transparent and consistent with our decision making.Part of our job of monitoring the AdSense network involves working with publishers to identify and address potential issues…

AdSense: Behind the scenes – Meet Debby

feedproxy.google.com-Inside-AdSense-Team — Wed, 30 Jun 2010 18:55:00 +0000

Do you ever wonder who’s helping you optimize your webpages? Who works hard to ensure your payments get to you on time? Who works with our product and engineering teams to deliver the products and features that you want?Over the next few weeks you’ll find out just that! We’re kicking off a video series where you’ll meet some of our AdSense team members. You can hear their stories, learn more about their role in AdSense, and listen to the tips they have to offer…

An update on the AdSense Product Ideas page

feedproxy.google.com-Inside-AdSense-Team — Mon, 28 Jun 2010 18:30:00 +0000

A few months ago, we created a Product Ideas page for AdSense, where you could tell us what product and feature updates you’d like to see. We received over 600 ideas from publishers all around the world, with ideas ranging from ad filtering options to increased transparency, and more detailed reporting to easier account management.Our product and engineering teams have been hard at work to bring you ideas from the wishlist…

AdSense Facts & Fiction Part III: The stats pipeline

feedproxy.google.com-Inside-AdSense-Team — Thu, 24 Jun 2010 22:21:00 +0000

Fiction: Site maintenance periods and delays in my AdSense reports mean that data isn’t being recorded properly.Fact: Although there can sometimes be delays in the stats pipeline, all data is still tracked accurately.We call the process of tracking your clicks, impressions, and earnings the “stats pipeline.” The stats pipeline runs continuously, reviewing the logs of activity written by our ad serving system, aggregating them, and updating the storage system…

Keep current on all things advertising

feedproxy.google.com-Inside-AdSense-Team — Wed, 23 Jun 2010 17:46:00 +0000

The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources.That’s why we put together Google Ad News…

Introducing the Google Display Network

feedproxy.google.com-Inside-AdSense-Team — Fri, 18 Jun 2010 17:57:00 +0000

We’re always focused on improving AdSense by bringing more advertisers to your sites, giving you more control over the ads that appear on your sites, and giving you more transparency into how much revenue you’re earning. Over the past year, much of our focus has been on attracting more display advertisers and display advertising spend to your sites. We’ve added new advertisers and introduced options that help these advertisers reach your sites…

AdSense Facts & Fiction Part II: Electronic Funds Transfer

feedproxy.google.com-Inside-AdSense-Team — Tue, 08 Jun 2010 19:13:00 +0000

Fiction: Google doesn’t support Electronic Funds Transfer in my country because they don’t like me!Fact: There are many factors we have to consider when launching EFT in new countries. In the meantime, please know that we’re always working towards expanding our payment options for publishers in all regions. Where we can provide in-country EFT depends on a number of factors. Whenever we launch Electronic Funds Transfer, our fastest payment method, in a new country, we hear a number of requests to launch it in even more countries…

AdSense Facts & Fiction Part I: Placement targeting

feedproxy.google.com-Inside-AdSense-Team — Tue, 01 Jun 2010 21:26:00 +0000

Fiction: Targetable placements are difficult to set up and don’t do anything for my siteFact: It only takes seconds to convert your custom channels into targetable placements. This simple change can help increase your visibility to advertisers, and boost your revenue.Advertisers already take advantage of contextual targeting to have their ads appear next to your content. They also have the option to selectively target sites they know are relevant to their ads — when you’ve created targetable placements, advertisers can dig even deeper and find the most relevant sections of your site to place their ads…

Join us for a top tech tips webinar this week

feedproxy.google.com-Inside-AdSense-Team — Tue, 25 May 2010 17:53:00 +0000

This Wednesday, May 26th at 5pm GMT, we’re hosting a live webinar to share some top tech tips with you.To register for this webinar, please visit our Help Center.The topics we’ll cover in this webinar are:

How to determine which ad variations perform best for you
How to use HTML/CCC to wrap text around ad units
How to ensure your best-performing ad units are defined first in your ad code
Using Google Analytics to better understand your users and make your ad implementations more effective
Using Webmaster Tools to increase the index and rank of your site

Prior to the webinar, you can post your questions on our Google Moderator page and we’ll address them during the webinar…

The AdSense revenue share

feedproxy.google.com-Inside-AdSense-Team — Mon, 24 May 2010 14:00:00 +0000

Today, in the spirit of greater transparency with AdSense publishers, we’re sharing the revenue shares for our two main AdSense products — AdSense for content and AdSense for search.As you may already know, AdSense is comprised of several products. The most popular are AdSense for content, which allows publishers to generate revenue from ads placed alongside web content, and AdSense for search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results…

Category filtering available in 13 languages

feedproxy.google.com-Inside-AdSense-Team — Thu, 20 May 2010 16:12:00 +0000

If you’re an international publisher who’s been waiting for category filtering, we’re happy to let you know that we’re continuing to expand the feature’s availability worldwide. It’s currently available in English, French, German, Spanish, Italian, Dutch, and Arabic. In addition, we’re beginning to roll this out in beta for Chinese, Japanese, Polish, Portuguese, and Russian — although we’re not able to add additional publishers to the limited beta at this time, we’re working to make category filtering more widely available in these languages soon…

Two new ways to optimize AdSense on your website

feedproxy.google.com-Inside-AdSense-Team — Wed, 19 May 2010 16:00:00 +0000

Publishers frequently ask for new ways to increase the relevancy of the AdSense ads shown on their sites. Today, we’re pleased to announce two features to help you display highly targeted ads to your users in new and exciting ways.AdSense for Search Ads OnlyYou may remember that last year, we introduced the Custom Search element to help you easily bring Google search results and ads to your site…

Join us for an AdSense for search webinar this week

feedproxy.google.com-Inside-AdSense-Team — Mon, 17 May 2010 18:32:00 +0000

We’re hosting a live webinar to share our tops tips on optimizing AdSense for search on Wednesday 19th May at 5pm GMT.You can register for this webinar through our Help Center.In this webinar we’ll cover:

Implementing and customizing AdSense for search
Optimizing your search results using AdSense for search performance
Improving your search results using keywords
Custom Search Engine advanced features

You can already start asking questions related to this topic on our Google Moderator page and we’ll do our best to address them during the webinar…