If you’ve tried out the mobile-optimized AdSense interface that we launched in March, you know that it gives you quick access to important information from your account including earnings, basic reports and some alerts, without the need for Flash. Starting today, you can access this same interface from most desktop browsers as a low bandwidth version — this is particularly helpful if you’re using a slower internet connection…
We hope you have a spooktacular day!
Posted by Jamie Firkus – Inside AdSense Team
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It’s no secret that I watch a lot of video ads. It’s one of the perks (or pains!) of working in the video advertising business. And yet, I was surprised to see that my younger cousins were gathered around a laptop showing each other their favorite ads over the weekend. Maybe it runs in the family. More likely, people just love watching great content and engaging ads. Every statistic we’ve seen shows that sharing and watching online videos has become a part of everyday life, and that the gap between video ad spend and audience attention is slowly narrowing…
As we continue to improve and launch new features, we’re always interested in hearing your ideas and feedback. Many of you have shared that you want to be able to change the title color of ads when a user moves their mouse over the title link. After a period of testing, we found that this feature resulted in higher earnings for publishers while also increasing user and advertiser value. We are pleased to announce today that we have updated all text ads with this change…
Back in August 2009, we started to allow multiple Google-certified ad networks to compete against AdWords ads for the display ad space on your sites. We’re pleased to announce that you now have access to a new report that allows you to to view earnings by ad network.
As a refresher, the Google-certified ad networks feature is powered by DoubleClick Ad Exchange, and allows additional networks to compete in the auction to help you earn the most revenue possible…
Based on your feedback from our previous blog posts, we’ve heard you’d like to learn more about our policies. Over the past few months, the AdSense Policy team has hosted webinars with publishers from across North America, Russia, Turkey, Poland, Italy, and France. In keeping with our monthly policy tips, we’d like to take this time to recap on our recent publisher events and to summarize our findings for you…
If you’ve been following our announcements in the last few weeks, you know we’ve been committed to bringing you features that you’ve been missing from the old AdSense interface. We’re now launching another long-requested feature: ad styles. Ad styles extend and enhance all of the functionality of our old color palettes. With ad styles, you can create customized combinations of colors, fonts, and corner styles and then easily apply these to the ad units and search engines across your site…
If you’re using link units, you know that they’re a great way to earn additional revenue from the smaller spaces on your site. We’ve made a few updates to this ad type in the past, but today, we’re giving link units a well-deserved facelift. We decided that it was time to reevaluate the layout of the link unit and the landing page in order to give this ad type both a modern look and a great performance boost…
In the last weeks, we’ve continued to iterate and improve the features in the Performance reports tab to give you as many tools as possible to understand your earnings. We are especially focusing on improvements that allow you to understand the cause of revenue fluctuations and where your earnings are coming from. With these goals in mind, we’re excited to announce two new developments for all publishers:
Event history
You can now see small flags on your reporting graphs, which note actions you’ve taken that might have influenced your earnings…
Whether you’re new to AdSense or have been using it for years, the AdSense Academy can help you successfully run your AdSense account by following six step-by-step learning modules. The Academy provides best practices on everything from implementing your ad units to building your traffic to controlling your ads.
The AdSense Academy includes checklists, videos and quizzes that you can take at the end of each module to test your knowledge…
With the holidays right around the corner, premium brand-name AdWords advertisers are preparing for the season by increasing their marketing budgets and scheduling targeted campaigns. You can prepare too by taking advantage of placement targeting to allow advertisers to directly target your site.While all sites are eligible for placement targeting, there are things you can do to help increase the amount of placement targeted ads on your site…
The AdSense in Your City optimization team was back on the road again and recently hosted over 40 publishers in Walnut Creek, CA. Publishers in attendance learned about top optimization tips, our DoubleClick for Publishers Small Business product and the Google +1 button. Each publisher also received a 1:1 optimization session with one of our specialists.
One publisher shared his thoughts on the experience he had:
“I traveled over hours to attend this event and found it well worth it…
Over the past month, we highlighted homebuyinginstitute.com and govisitcostarica.com as the first two AdSense publishers in the Gold Star Partnership Showcase. To recap, the showcase is an opportunity for us to publicly recognize some of our AdSense partners.
We asked publishers to submit their sites for consideration if they clearly demonstrate the following:
Today we’d like to highlight Max Levitte, founder of cheapism…
A couple weeks ago, 32 AdSense Help Forum Top Contributors (TCs) from around the world came to our Mountain View headquarters for a two-day summit, along with almost 300 other product TCs. If you participate in our Help Forum, you’ve probably noticed the very visible presence of our TCs, who lead product discussions and help answer questions. During the summit, we spent a bit of time discussing opportunities for further collaboration, the development of the TC program and new ideas for Google Forum Communities…
Over the past months, we’ve been working to improve the new AdSense interface and develop features that provide you with additional insights, control, and efficiency. Beyond the visual redesign, some of the new features only available in the new interface include multi-dimension reporting, reporting by country and platform, and search functionality in the Ad review center.
We’ve also heard your feedback on features from the older interface that you wanted to see in the newer version…
We’re happy to let you know about a recent improvement to the new AdSense interface, developed based on your requests for additional efficiency when managing your account — you can now edit and schedule saved reports. This feature allows you to set up custom reports that will be automatically emailed to you on a daily, weekly, or monthly basis.
When viewing a report in your account, you can select the ‘Save report’ button above the graph and select your preferences…
Earlier today we announced several exciting new additions to Google+, including open signups. We’d like to announce one more addition for our AdSense publishers, +1 on the Google Display Network.
Starting in October, the +1 button will begin to appear on display ads on your site. With a single click, people will now be able to endorse specific ads and make them more likely to appear to their social connections…
If you’ve logged in today, you may have noticed that you can now create and manage your URL channels under the My ads tab. Since you already manage your custom channels from the My ads tab, we hope this move will provide a more consistent experience when managing all of your channels. At the same time, you can continue to view the performance of your various channels under the Performance reports tab…
Do you have a question about AdSense policies? Have you ever received a policy notification from AdSense? Do you sometimes worry about your account security? We’d like to invite you to an upcoming free AdSense policy webinar that’s designed to help publishers stay compliant with Google AdSense program policies. We’ll discuss selected policies, explain how Google enforces them and share tips on how to stay compliant, as well as what to do if you receive a policy notification…
With the arrival of fall, the holiday shopping season begins. Give your readers an early start by posting Google
Affiliate Network Exclusive Opportunities on your site, and also earn additional revenue. Over 40 great shopping opportunities will be available exclusively to Google Affiliate Network
publishers. In addition, special opportunities will be live for one weekend only, from Friday, September 23 through September 26…
You’ve been asking, and today we’re excited to announce that you can now view your top 10 performing custom and URL channels directly on the homepage of the new AdSense interface. We understand that many of you log in frequently throughout the day to check in on your stats, and this latest change will allow you to get a quick snapshot directly from the new interface.
When you log in to the new AdSense interface, you’ll see your top channels by estimated earnings along with the percentage change for the selected time period…
Our AdSense in Your City optimization team has met hundreds of our publishers over the past several months, and we’re thrilled to announce our upcoming AdSense in Your City events. Soon we’ll be hosting events in the following locations:
The optimization team will be at each event offering best practices and customized optimization tips…
This year the Google AdSense team will be attending the Games Developer Conference Online (GDC Online) expo on October 10th, 11th and 12th in Austin, Texas.
As part of the GDC Online, we’ll be hosting Google Developer Day where we’ll share ways in which publishers can use AdSense and AdMob to monetize their online games, websites and mobile applications. After our session, we’re looking forward to chatting with publishers and developers at the conference, and we’ll also be available at the Google booth to discuss and demo our AdSense for Games, AdSense for Content and AdMob products…
During this summer, a few of us on the North America AdSense team had the pleasure of meeting publishers in person during AdSense in Your City events. First, we stopped by our office in Boulder, Colorado to provide publishers with AdSense updates and tips (and we fell in love with the city as well!). We then headed to our offices in Toronto and New York to host a series of similar events for local publishers…
Last week, we highlighted homebuyinginstitute.com as the first publisher in the Gold Star Partnership Showcase. The showcase is an opportunity for us to publicly recognize some of our amazing AdSense partners.
Out of hundreds of submissions, we selected three publishers who clearly demonstrate the following:
Today we’d like to highlight Todd Sarouhan, founder of GoVisitCostaRica…
A few weeks ago, we announced the Gold Star Partnership Showcase as an opportunity to publicly recognize some of our amazing AdSense partners.
We asked you, our blog readers, to submit your sites for consideration and to tell us why your site should be featured. After carefully reviewing each submission, we’ve selected three publishers that we believe clearly demonstrate the qualities we were looking for:
We’ll share the stories of these three publishers over the coming weeks…
We’re continually evaluating our AdSense application process in order to ensure the safest possible network for our advertisers, as well as the best possible experience for you, our publishers. With that in mind, we’ve now implemented a change to our initial review process that will result in a stronger AdSense network. Improving the quality of the network will drive more interest and demand from advertisers, increasing the earning potential for all of our publishers…
(Cross posted to the Official Google Blog and the Inside AdWords Blog)
In June we launched the +1 button for websites, making it easier to recommend content across the web. In July, the +1 button crossed 2 billion daily views, and we also made it a lot faster. Today the +1 button appears on more than a million sites, with over 4 billion daily views, and we’re extremely excited about this momentum…
If you’re an avid blog reader, you probably remember blog series like AdSense Facts & Fiction and Newbie Fridays. After much demand, we’re excited to announce that we’ll be delivering more frequent policy posts. Every month, we’ll be taking a closer look at our policies to provide clarifications, best practices, and tips.
This week, we’d like to revisit one of our longest standing and most asked about policies: adult content…
Are you using URL channels to track the performance of specific domains and subdomains where you’re showing ads? If so, we’re happy let you know that this information will now be tracked automatically in the new interface, within the sites report. (If you participated in the beta test for the new AdSense interface, you may have tried an initial version of the sites report. Thanks to your feedback, we’ve improved the report and are now making it available to all publishers…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at SEMNewsDaily.com
