Earlier today, our Websearch team announced that we now consider the speed it takes for a website to load when ranking it in Google search results on google.com. As an AdSense publisher and website owner, you may have questions about this change, so we’d like to take a minute to give you more details.This change is part of our efforts to provide the best possible search experience for our users, as we’ve found that faster sites create happy users…
This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense and Ad Manager accounts during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won’t be affected.We’ve converted the maintenance start time for a few cities around the world:London – 5pm SaturdayLagos – 6pm SaturdayBangalore – 10:30pm SaturdayManila – 1am SundayAdelaide – 2:30am SundayIf you’d like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post…
Fluctuations in AdSense revenue can happen for a number of reasons, and today, I’d like to explain one possible cause: flighted campaigns. Flighted campaigns are advertising campaigns that run for short, specific periods of time. If you’re curious about these types of campaigns, why advertisers use them, and how they will affect you as a publisher, read on! Advertisers use flighted campaigns to reach both branding and direct response goals…
A few weeks ago, we held a few webinars focused on topics such as increasing your revenue with AdSense and taking advantage of another publisher monetization platform, DFP Small Business, to manage the ad space you sell directly. If you missed the live webinars, you can now view this series of optimization webinars through our Help Center, to help you make the most of your AdSense account. If you are interested in viewing additional webinars, you’ll find last year’s recordings in our Help Center…
Last year, we announced that publishers could begin changing the font faces of their ad units. We’ve been listening to your feedback, and we’re happy to let you know that we’ve just added Wingdings as a font face option. During our extensive alpha testing, we found that this font performed especially well on sites catering to two specific audiences: cryptologists and carrier pigeons. Even if your site’s visitors aren’t usually comprised of these two groups, this font face can reduce ad blindness and we encourage you to test it on your sites…
The Google Content Network (Google’s ad network that includes over a million websites) connects Google’s hundreds of thousands of advertisers with our 1 million publishers. Advertisers can control where the extra layer of control and complexity is added with our targeting options. Here are the ways an advertiser can show ads on your site.
Advertisers choose a particular targeting option depending on their overall goals…
Based on your feedback about the category filtering feature, we’re happy to announce that there’s no longer a limit to the number of categories you can filter from your sites. You can now filter as many of the 11 available categories as you’d like.The category filtering feature allows you to prevent ads that fall into specific categories like ‘religion’ and ‘dating’ from appearing on your pages…
Do you ever wonder who at Google helps advertisers understand which websites are relevant for their placement-targeted ads? I’m happy to say that this is one of my goals and also one of my team’s goals. My name is Lindsey Kurz, and I manage a team that helps advertisers understand how to best use AdSense sites in the Google Content Network to reach their marketing objectives. We focus on educating advertisers of all sizes on Content Network best practices, and how they can find success running campaigns on AdSense publisher sites…
We hope you found some useful tips in our troubleshooting series for AdSense for content. Today, we’ll take a look at some tips for implementing your AdSense for search box, to avoid some common issues.
This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense and Ad Manager accounts during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won’t be affected.We’ve converted the maintenance start time for a few cities around the world:London – 5pm SaturdayDar es Salaam – 8pm SaturdayChennai – 10:30pm SaturdaySingapore – 1am SundaySydney – 4am SundayIf you’d like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post…
The Dublin AdSense team would like to wish all of our publishers a very happy St. Patrick’s Day! Today we’ll be dotting our i’s with shamrocks, crossing our t’s with shillelaghs, and wishing you all the luck of the Irish.Posted by Siobhán McCormack – Inside AdSense Team
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Back in August, we announced plans to give publishers the ability to allow multiple Google-certified ad networks to compete for display ad space on your site. While this feature was initially available only to publishers located in North America and Europe, we’re happy to announce that all publishers will now have access to these participating ad networks.Allowing these ad networks to compete for your display ad space means that more ads will be eligible to appear on your pages, leading to potentially higher earnings in the long run…
We understand that when showing ads on your site, there may be a few you’d like to prevent from appearing. There are a number of ad control and filtering tools in your AdSense account, which we’ve listed below to help you determine which ones are right for you.
A few months ago, we updated the email communication options in your AdSense account to give you more choices about the types of messages you’d like to receive from us. You can now pick the types of messages that interest you from five categories:
If you’d like to receive emails with optimization tips that are targeted to your specific account settings and ad implementation, you’ll need to choose the category Customized help and performance suggestions…
We’re constantly focused on bringing new advertisers and more advertising spend to AdSense sites. One way to do so is to make it easier for brand advertisers to reach their goals on AdSense sites. Brand advertisers are focused on raising brand awareness and driving engagement, typically with display ads, for a product or service a person may buy in the future. Brand advertisers differ from direct response advertisers, who typically look for clicks and conversions from the campaigns they run on your site…
Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated…
This week, we’ll be hosting two live webinars to help you discover how you can make the most of your AdSense account with a detailed understanding of DFP Small Business and AdSense for search.The DFP Small Business (formerly Google Ad Manager) webinar will take place on Tuesday, March 2nd.This webinar will cover how you can:
The AdSense for search webinar will take place on Wednesday, March 3rd…
Already, tens of thousands of AdSense publishers have used Google Ad Planner to share information about their website with advertisers. We are continuing to invest in the product in order to provide the deepest, most accurate data possible. To that end, we have improved how we calculate site traffic by over 10%, upgraded the way we publish opt-in Google Analytics data from publishers, and renamed the product to DoubleClick Ad Planner…
To follow up on our previous post about ad relevance and targeting, let’s look at some other reasons why you may experience ad targeting issues on your site.
You may have read previous posts on this blog about Google’s ad serving platforms for publishers, such as Google Ad Manager. Publisher ad serving helps website owners better manage and deliver ad campaigns that they’ve sold directly to advertisers. Ad serving platforms are also used to better manage how unsold ads are allocated to third parties, such as the DoubleClick Ad Exchange, AdSense and other ad networks…
This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense and Ad Manager accounts during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won’t be affected.We’ve converted the maintenance start time for a few cities around the world:London – 6pm SaturdayJohannesburg – 8pm SaturdayHyderabad – 11:30pm SaturdayHo Chi Minh City – 1am SundayBrisbane – 4am SundayIf you’d like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post…
We experienced some sound issues when we launched our AdSense Optimization Basics webinar on February 10th. We’d like to apologize to those of you that attended for the inconvenience caused, and let you know that we’ve rescheduled the event to the same time tomorrow. You can continue to post your questions here and we’ll answer as many as possible during the live event. We hope to see you there…
We’d like to wish you a Happy Valentine’s Day from all of us on the AdSense team.And if you’re following the lunar calendar, we’d also like to wish you a Happy Chinese New Year! Gong Xi Fa Cai! Posted by Dia Muthana – Inside AdSense team
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Back in December, we invited you to submit and vote on product ideas for AdSense. Thanks for participating and voicing your opinions! We received over 600 ideas, and now, we’d like to follow up on what we’re doing with them.We’ve sorted through and categorized your ideas, which ranged from suggestions such as additional ad format types to new payment methods, and we recently shared them with the Product Management team…
As an AdSense partner, you know that Google is continually making improvements to the way we match ads to your content so that users see even more relevant ads, which should help you make more money over time. A “referral URL” is one of many signals we use to deliver contextually relevant ads on your website. The referral URL contains information about the link a user followed to arrive at your website, whether from a search engine or another site on the Internet…
We’ve just published a new webinar schedule for the next month. In our live webinars, we’ll highlight changes you can make to your ad implementation in order to maximize your AdSense revenue. We’re also trying something new with our upcoming webinars: we’ve set up open Google Moderator discussions, where you can raise questions related to the specific webinar topic or vote on questions from other participants…
As you may have already seen, Google has made various efforts to contribute to the earthquake relief response in Haiti. We’ve heard repeatedly from AdSense publishers on forums about wanting to help, and today, we’re pleased to let you know how you can do so with your AdSense earnings. We’re currently accepting donations from AdSense publishers with an unpaid account balance through January 31, 2010…
Last week, we took a closer look at implementing your ad code, and today, we’ll address some of the common issues related to ad targeting. If you’re seeing irrelevant ads or public service ads (PSAs) on your pages after you’ve pasted the ad code into your HTML source code and waited the recommended 48 hrs, here are a things to check:
Today, we’re beginning a troubleshooting series to help you diagnose and solve common issues with your ads, search boxes, and account functionality. We’re kicking things off with a look at how to correctly implement your ad code and an explanation of why ads may not appear on your pages at times.First, the best way to ensure ads are served correctly is to copy and paste the code exactly as it’s provided in your account…
We’ve heard from many of our AdSense publishers about your concern for the victims of the recent earthquake in Haiti. We wanted to take this opportunity to let you know about some of the efforts Google is making to help the people of Haiti respond to this catastrophe.Google is donating $1 million to organizations on the ground that are rescuing those still trapped and providing clean water, food, medical care, shelter and support to those affected…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at SEMNewsDaily.com
