In order to help you stay up to date with changes to our AdWords policies, we’ve launched the AdWords Policy Change Log. This new site makes it easier to stay informed about upcoming AdWords policy changes by posting a short summary, including the affected region, for each policy change going into effect.While the AdWords Policy Change log will have the most comprehensive listing of changes to AdWords policies, if we anticipate that your account will be directly affected by an upcoming policy change, we’ll still email you a service announcement, as necessary, to make sure you’re aware of the change…

As many of you know, we started the Go Mobile! series of posts on the Inside AdWords blog to give you an easy way to keep up with the world of mobile advertising.
The mobile industry has really evolved since the start of the series: mobile is becoming a core part of many marketing campaigns and publishers are developing mobile-specific content across the web and in applications across mobile operating systems…

In order to provide the best online marketing experience, we want to make sure that you understand how each dollar you invest in AdWords is performing.Today, we’re announcing some upcoming changes to the way our third party partners provide reports and information about AdWords to their clients. If you work with another company to manage your AdWords campaigns, you should be able to find out how much of your advertising budget (cost) was spent on AdWords, how many times your ads appeared (impressions) and how many times users clicked on your ads (clicks)…

The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately. We know that many of you would like to be able to see the clicks you get from mobile ads separately as well. That’s why we’re pleased to introduce Mobile ValueTrack, a new way for you to do just that.

Mobile ValueTrack works the same way it does for search and content: by automatically adding a tag to your website URL…

Cross posted from the Google Agency Ad Solutions Blog
We recently introduced a new umbrella name for our online display media offerings, the Google Display Network (GDN), to make our advertising solutions clear. You also heard from us about the investments we’re making in display advertising and the promise it holds to drive great marketing results. In this series of posts, we’ll cover what you can do today on the GDN…

There’s lots of misinformation floating around the web about the way AdWords works, and our AdWords support teams get to hear most of it. Since many of the same issues seem to keep popping up again and again, we thought we’d run a blog series to help you separate the myths from the facts. We’ve tried to capture the most persistent of them here, but remember, if you ever have any AdWords questions, you can always pop over to the AdWords Help Center or AdWords Help Forum for an answer…

This Wednesday, July 21st, we’ll be hosting a live online course on remarketing. This interactive presentation will be delivered by a Display Network specialist and will take place from 15:00 to 16:00 GMT, including time for Q&A.

During this session we’ll take you through the benefits of using remarketing, who it’s best for and how to set it up in your account. If you advertise with AdWords and get a large number of visitors to your website, then we encourage you to attend…

After a successful open beta test in the UK and Canada, we’re pleased to announce that the broad match modifier is now rolling out globally in most languages*. To recap the original broad match modifier beta launch announcement:The broad match modifier is a new AdWords targeting feature that lets you create keywords which have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks and conversions at an attractive ROI, especially if you mainly use exact and phrase match keywords today…

On June 3rd, we invited you to participate in the launch of our new Billing tab– giving you more control over when and how much you’re charged. Today, we’re excited to announce the new Billing tab’s wider launch. Although some of you already have the new tab in your account, we’ll be rolling it out to all advertisers in the coming months. The upgrade doesn’t require any action from you — your billing method and form of payment will stay the same…

In 2009, we launched location extensions, which allows you to “extend” your AdWords campaigns by dynamically attaching your relevant business address to your ads. Today we’re introducing a new enhancement to location extensions that lets you show multiple business addresses in a particular area.For example, if a potential customer is looking for a Toys”R”Us store in their area, the ad can now show them all the nearby locations so they can find the one closest to them…

“Focus on the user and all else will follow.” That’s always been Google’s philosophy. It’s also why we’d like to talk to you about how we can best serve you as an advertiser.

On Wednesday, July 14th, 2010, we’ll be hosting advertisers at our headquarters in Mountain View, CA to hear about your experiences with AdWords support– including email, chat, and phone.

If you’ll be in the San Francisco Bay Area on July 14th and have thoughts on how we can improve our support services, we’d love to have you join one of our focus groups…

“Are my ads showing? If they aren’t, why not?”

Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority. Now you can get detailed diagnostic information for multiple keywords at once by using a new keyword diagnosis option on the Keywords tab.

To get started, open the “More actions” menu on your Keywords tab (at the account, campaign, or ad group level) and select “Diagnose keywords…

At approximately 1:40pm Pacific Time today, we encountered an issue that prevented ads from being shown on Google.com and Search Partner sites.  Our engineering team has diagnosed the issue and is working hard to restore service.  As of now, most of the service has been restored.

We apologize for any inconvenience this may cause, and will update you with more details as soon as we’ve fully resolved the issue…

When you optimize your AdWords account, you probably start with a primary goal in mind. Some advertisers focus on increasing traffic, while others care more about keeping costs down or monitoring return on investment.

The keyword, bid, and budget ideas you currently see in the Opportunities tab aim to provide you with a balance between increasing traffic and managing costs. Starting today, however, and rolling out globally over the next few weeks, you’ll be able to choose from three common advertiser goals to match your overall optimization objectives…

A couple of weeks ago, we announced the Conversion Champion Challenge, a contest to help you get your ROI in shape for the summer using free AdWords conversion products. It’s not too late to enter and compete to win the grand prize – an AdWords voucher and a trip to Google!

Whether you’re just getting started or actively working to get your conversion rate in shape, here are some best practices for getting the most out of two key conversion products: Conversion Optimizer Search Funnel reports…

Over the last year, we’ve introduced a number of new advertising features to help merchants provide potential customers with the most relevant information when they’re searching on Google.com. For example, last year we introduced product extensions, which allows you to include the pictures and prices of the products you sell, right below your ads.Starting today we’re introducing a new feature, called seller rating extensions, that makes it easier for people to identify highly-rated merchants when they’re searching on Google…

Back in November we launched Ad Sitelinks to help you get even better results from your top performing ads. Since then, we’ve seen advertisers experience huge gains with Ad Sitelinks, boosting their clickthrough rates on average by more than 30%. Today, we’re introducing a new one-line format that allows you to get the benefits of Ad Sitelinks for even more of your campaigns, including your more generic, unbranded campaigns…

The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources.That’s why we put together Google Ad News…

The Report Center is full of helpful data, but effective campaign management needs to combine insights and control. That’s why we’ve moved a number of reports from the Report Center directly into the Campaigns tab.Now you can use AdWords to see the search terms and automatic placements where your ads appeared, segment your data by things like keyword match type and day of week, and email and schedule downloads of the data you want to share…

Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precise measurement tools. To provide more places for you to run display ads, we’ve added more publisher sites (through Google AdSense and DoubleClick Ad Exchange) to our ad network of over one million sites…

Last month at Google I/O, we previewed a new mobile advertising format, click-to-call for apps and mobile website content. We wanted to follow-up and let you know that this feature is now fully live and available to everyone who advertises with AdWords.  Expanding our popular click-to-call functionality on mobile search ads to now include mobile content and apps helps increase the reach of your ads across the mobile web and provides mobile publishers and app developers with even more ways to make money and grow their businesses…

We have good news for AdWords customers in the UK who want to generate sales or leads from phone calls:Our click-to-call ads enable you to include a clickable phone number as an additional line in your text ads. These are shown to Google users when they search using a mobile phone with a full HTML browser (such as the iPhone, Android-powered devices or those running Palm OS). They can simply click the phone number to call and connect directly with your business…

It’s hard to fix a problem when you don’t know it exists. That’s why the reporting tools available in AdWords are so important. Features like segmentation, filters, and custom alerts let you move through your campaigns like a shadow in the night, spotting potential issues and taking action quickly.We’ve just released Find new insights in AdWords data, an AdWords Online Classroom course that will help you make the most of AdWords reporting tools…

Last month we released a major update to the AdWords reports in Google Analytics. Today, we’re making this functionality available to all AdWords advertisers. The new reports give you deeper insight into the performance of your AdWords campaigns.If you’re a fan of the Placement Performance report in AdWords, you should take a look at the Placements report in Google Analytics. The Placements report lets you analyze the visits your site received from ads on the Google Content Network, and it offers more insight and information than the AdWords PPR…

When we discover something great, our first impulse is to share it. How else do you explain the 66 million times people have watched a baby panda sneeze? Sharing the insights you find in your AdWords reports should be as easy as forwarding a YouTube link, so we’ve recently released new options for segmenting, scheduling, and emailing the data on your Campaigns tab.
By clicking the Download button in the toolbar above your data tables, you’ll open a menu that shows you a number of options for sharing reports with others…

On Saturday, June 12th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled system maintenance. While you won’t be able to log into your accounts during this time, your campaigns will continue to run as usual.

AdWords system maintenance typically occurs on the second Saturday of each month during the above times. We’ll continue to update you here as we always have, but you may want to take note of our intended dates and times to help you plan for any scheduled downtimes further down the road…

As an AdWords advertiser, you know you’re not alone in the auction — any number of advertisers may be using AdWords to offer some of the same goods and services as you. You can monitor your performance and use optimization tools to improve your ROI, but you still might not know how you’re performing as compared to similar advertisers. We’re aiming to bring more transparency to AdWords with the launch of Analyze competition in the Opportunities tab…

Now that summer is here, people are thinking about how to get in shape as quickly as they can. Well, your conversion rate wants a beach bod too, and with a little work and some tools in your AdWords account, you can whip it into top form. It’s critical that your marketing efforts and website are in peak condition to attract valuable visitors and convert them into customers. Getting started is the hardest part, so to give you a push in the right direction, we’re launching the Conversion Champion Challenge…

We’re excited to announce AdWords Campaign Experiments, or ACE: a tool that will help you optimize your account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements. As part of our ongoing effort to improve your AdWords experience, we’re testing this new tool and inviting U.S. advertisers to participate in the beta.In the past, the most common way to measure how changes to your account affected your campaign performance was to measure how the campaign performed before and after you implemented your changes…

With the recent launch of Search Funnels, we wanted to have a webinar showing off these new reports and offering you a refresher on AdWords Conversion Tracking and Conversion Optimizer. We’ll give overviews of these features, showing how they work and how they can help you, and do a deep dive into the Search Funnels reports.

At the webinar, you’ll learn:

• How tracking conversions can take you beyond clickthrough rate and help you focus your spend on the ads and keywords that drive sales and leads
• How the data in Search Funnels can take you a step further and tell you which ads and keywords are assisting your conversions
• How Conversion Optimizer can use your conversion tracking data and cost-per-acquisition goals to help you focus your spend on the clicks most likely to convert

We’ll hold the webinar next week, on Thursday, June 10th at 9am PST / 11am CDT / 12pm EDT…