Starting today, we will begin rolling out updates to your Impression Share metrics, which include new ad group-level impression share metrics as well as revised campaign-level impression share metrics. We’ve also changed the frequency with which we update this data to once a day. These updates will be in effect in all accounts globally over the next few days.
For more information on Impression Share, please visit the AdWords Help Center…
More and more people are falling in love with Valentine’s Day. According to a recent survey by ORC International, Valentine’s Day is now the number two gift giving holiday, right behind Christmas, with 88% of Americans saying they plan on giving a present to their loved ones. This should be great news for businesses, but marketers still have trouble making a love connection with consumers based on charts that look more like dated EKG readings than real-time insights into the heart of the consumer…
We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements – increased rule limit to 100 and the ability to undo changes made by a rule.
1. Increased rule limit to 100
We increased the number of rules you can create from 10 rules per user to 100. This should allow you to easily try out new rules — have a look at common examples to see how advertisers are using Automated Rules…
Brits, Aussies, and Kiwis: see what Americans have been buzzing about for weeks!We launched a new look for the AdWords Help Center and it’s now available in your countries! Since we introduced it in the U.S. just a few weeks ago, thousands of AdWords users in America have already opted-in. And the feedback is overwhelmingly positive! You asked for a better Help Center — you got it!Here are the changes we’re rolling out today:1…
We’re pleased to announce that professor registration for the 2012 Google Online Marketing Challenge (GOMC 2012), our global student competition, is now open!
Student registration, however, will open January 31, 2012. In order for student teams to participate in the competition, their professors must first register.
But what is this challenge, you ask?
The Google Online Marketing Challenge is a global online marketing competition for students from any higher education institution in the world…
Think With Google’s December Adventure finishes this week with tips on measurement and analytics. We hoped you enjoyed our insights and daily tips this month on the Think with Google Plus Page. If you missed them or wanted to review, here are the previous weeks’ recaps for:
Here are the three tips and insights covered this week (and a bonus treat):
#1…
Last month we introduced Google+ Pages to provide a new way for you to build a public identity on Google+. We’ve been listening closely to your feedback and today we’re introducing several new tools and controls to help you better manage your pages. These new features will start appearing in Google+ accounts over the next couple days; so if you don’t see them today make sure to come back and look for them later this week…
Think With Google’s December Adventure finished its third week with a focus on display and trends from 2011.
Here are the five insights and tips we covered this week:
Click on the titles to view the original posts and comments.
#1. Monday: Rich media ads are 2.7x as effective in driving purchase intent vs. basic Flash
Is your online campaign performing as well as it could be? Do you want to get more out of your digital marketing campaigns and increase your ROI?
We’ve heard from many of our users that with so much data, it can be hard to know where to begin. If you’d like to get a deep dive on how to increase your conversions, then please join us on Thursday for a Learn with Google webinar:
Webinar: Driving Conversions Using Google Products
Date: Thursday, December 15
Time: 11am – 12pm PST / 2pm – 3pm EST
Sign up here!
This webinar will teach you how to optimize your AdWords account for conversions on Search, Display, and Mobile…
Think With Google’s December Adventure continued this week with a focus on mobile.
Here are the four mobile-related insights and tips we covered this week (and a fun factoid):
Click on the titles to view the original posts and comments.
#1 Monday: Search from mobile devices up 5x in the past two years!
If you’re focused on conversions and CPA (cost-per-acquisition), you may already be using Conversion Optimizer or Enhanced CPC to optimize your campaigns to get you more conversions at a lower cost. To ensure that your campaign settings are also in line with your conversion goals, we plan to migrate existing campaigns using Conversion Optimizer or Enhanced CPC with “Optimize for clicks” ad rotation to “Optimize for conversions” ad rotation…
Each day, people watch more than 3 billion videos on YouTube – the equivalent of every American watching about 9 videos a day. U.S. online consumers now spend as much time online as they spend watching TV. With the consumer shift to online media consumption, many of our advertisers wonder how online video ads measure against traditional TV ads. Do traditional and new media ads complement each other? Which format drives recall most effectively?To get answers, we partnered with Ipsos to measure the relative and combined effects of YouTube in-stream ads and TV ads on ad recall and brand metrics across six advertiser campaigns…
In March, we introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. Then in early October we expanded that to include Google Display Network ads across the web on both desktop and mobile.Today, we’re excited to expand this capability to publishers who sell their ad space directly to advertisers using a new creative template available in DART for Publishers and the new DFP…
As we announced earlier this week, we’ll be sharing insights and daily tips this month on the Think with Google Plus Page, to help you make the most of your holiday marketing.
Here are the four search ad related insights we covered this week (and a fun factoid):
Click on the titles to view the original Google+ posts and comments.
#1. Monday: 57% of shoppers still plan to do most of their holiday buying after Cyber Monday
Prepare for the big shopping days ahead by scheduling budgets to meet demand…
(Cross-posted from the Google Analytics Blog)
Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?
We’ve heard from many of our users who want to go deeper into their Analytics — with so much data, it can be hard to know where to look first…
A few months ago, we launched top of page bid estimates to provide additional assistance in optimizing your ads to show above the search results. Today, we wanted to let you know about ways to more easily and scalably take action on these bid estimates, now that they’re supported by Automated Rules and AdWords Editor 9.7.1.
Setting up top of page bid rules with Automated Rules
You can use automated rules with top of page bid estimates to raise the bids of your keywords to the recommended top of page bid, and run this rule on a daily basis…
Think it’s too late for holiday marketing initiatives? Think again!
Today the Think with Google team launches December Adventure, where every weekday between now and December 23, they’ll share useful, surprising and delightful insights and opportunities for sparking your online holiday sales via search ads, mobile and more. It’s prime time for online shopping, so follow Think with Google on Google+ for daily tips! You can also add this helpful holiday calendar to automatically see these tips on your Google Calendar…
There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views.
For advertisers, this opens up more opportunities to reach customers. And in some cases, it can amplify existing campaigns. In a recent study conducted with Nielsen research, we found that promotions perform better together when displayed across multiple screens…
The busiest shopping days of the holiday season are just around the corner! As you’re thinking about ways to get more results from AdWords this season, consider investing in Product Listing Ads, which allow shoppers to see the exact products you offer before they even reach your site, leading to more clicks, higher quality leads, and higher ROI for your search ads. In fact, users are twice as likely to click on Product Listing Ads than on text ads in the same location for shopping queries…
Last week, we announced Google+ Pages, which provide a new way for businesses, brands, products, organizations and other entities to build a public identity on Google+. We’re encouraged by the number of pages that have been created and brands’ enthusiasm for building better relationships with their customers on Google+.
Businesses can create and manage their pages directly through Google+. We are committed to working on enhancements and innovative features to offer businesses more flexibility and power to run their pages…
As you may already know, last Monday we announced Google+ Pages for businesses, a collection of tools and products to help clients get closer to customers. Over the next two days we’re offering two awesome opportunities for you to learn more about getting your business on Google+:Tomorrow: Learn with Google Webinar: Getting Your Business on Google+Wednesday November 16, 2pm ET. Register here. Join our live webinar hosted by Google+ experts to learn more about how you can bring your company and customers closer together using Google+…
This week we introduced Google+ Pages, a new way to get closer to your customers online. At that time we announced that you’d be able to link your Page to your AdWords campaigns, so that all your +1s — from your Page, your website, ads and search results — get tallied together and appear as a single total. We’re happy to announce that starting today, and rolling out to all advertisers globally over the rest of the week, we’re making this functionality available with a new AdWords feature called Social Extensions…
We are pleased to introduce the revamped Ad Traffic Quality Resource Center, a site designed for advertisers and publishers to learn more about invalid clicks. The Google Ad Traffic Quality Team monitors traffic across Google’s ad network, and prevents advertisers from paying for invalid traffic. Our team provides this protection for everyone without any action needed from you, but we also know that many of you want to do whatever you can to ensure the best performance for your ads…
Yesterday, we opened up Google+ to businesses, a way for businesses to get closer to their customers. We’ve already seen many brands using Google+ in unique and exciting ways, such as hangouts out with Miss Piggy and style bloggers from Macy’s.How can you best use Google+ to grow your business? We have set up a number of opportunities for you to learn how to get started:ad:tech New York keynote: Getting Closer to Your Customers on Google+Wednesday, November 9, 5:30pm – 6:15pm ETJoin Google’s Head of Social Advertising Products, Christian Oestlien as he maps out the company’s vision for putting people at the center of the web experience and the opportunities Google+ creates for marketers to engage customers in new, better ways…
Since the initial launch of Google+ just a few months ago, we’ve welcomed over 40 million people and introduced more than 100 new features. For all these people, one important part is still missing – your business.We want to help you make the same kinds of lasting connections with your customers online the way you can in real life. That’s why we are introducing Google+ Your Business, a collection of tools and products to help you get closer to your customers…
Missed the Think Mobile webinar on Nov. 2nd? The recording is now available here on the Google Business Channel on YouTube.
In this video, Avinash Kaushik shares some best practices regarding mobile marketing strategies, and points out some strategies that you should be aware of. He also shares a framework for bringing fast, innovative measurement to your mobile data (including a special downloadable report)…
Our recent webinar on Tuesday, Finding Your Target Audience with Google Display Network, was a huge success. With Audience Solutions on GDN, we are helping to get the right message to the right target customer, at the right time. Ads can no longer be generic in nature – they have to truly resonate to make any impact. In this webinar, we talked about how you can use Audience Solutions such as remarketing and interest categories today to optimize your campaigns, tailor creative, and improve conversions…
Over the past few months, we’ve been updating the design and experience of Google Search and all of our other products to give users a more seamless and consistent online experience. As part of these look and feel changes, we are now introducing new ad placements on Google Search.
Starting today, ads that have previously shown to the side of the results may in some cases appear below them. We dynamically optimize each search page, including its ads, to provide the best experience for our users…
Not sure how to most effectively leverage and measure your mobile marketing campaigns? Well, you’re not alone. While mobile is an incredible new way to distribute content and reach customers on the go, it also presents a unique challenge when it comes to measuring the impact of our mobile efforts (like applications, advertisements or mobile-optimized websites).
We just wanted to remind you to tune in this week to Google’s Think Mobile webinar, Mobile Advertising: Right Person, Right Time, Right Message – Finally!, led by Avinash Kaushik, Digital Marketing Evangelist…
Starting today, UK advertisers can start using Product Listing Ads. In the next few weeks, we’ll be making them available to German and French advertisers as well. Product Listing Ads are an ad format that makes it easy for you to promote your entire product inventory while still providing potential customers with high-quality, relevant results. Since our previous US beta and launch, advertisers have listed hundreds of millions of products and we found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at SEMNewsDaily.com
