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AdWords Policy Change Log to Announce Policy Changes

feedproxy.google.com-Inside-AdWords-crew — Wed, 28 Jul 2010 22:50:00 +0000

In order to help you stay up to date with changes to our AdWords policies, we’ve launched the AdWords Policy Change Log. This new site makes it easier to stay informed about upcoming AdWords policy changes by posting a short summary, including the affected region, for each policy change going into effect.While the AdWords Policy Change log will have the most comprehensive listing of changes to AdWords policies, if we anticipate that your account will be directly affected by an upcoming policy change, we’ll still email you a service announcement, as necessary, to make sure you’re aware of the change…

Introducing the Google Mobile Ads Blog

feedproxy.google.com-Inside-AdWords-crew — Wed, 28 Jul 2010 17:04:00 +0000

As many of you know, we started the Go Mobile! series of posts on the Inside AdWords blog to give you an easy way to keep up with the world of mobile advertising.
The mobile industry has really evolved since the start of the series: mobile is becoming a core part of many marketing campaigns and publishers are developing mobile-specific content across the web and in applications across mobile operating systems…

Updates to how our partners work with advertisers

feedproxy.google.com-Inside-AdWords-crew — Tue, 27 Jul 2010 17:05:00 +0000

In order to provide the best online marketing experience, we want to make sure that you understand how each dollar you invest in AdWords is performing.Today, we’re announcing some upcoming changes to the way our third party partners provide reports and information about AdWords to their clients. If you work with another company to manage your AdWords campaigns, you should be able to find out how much of your advertising budget (cost) was spent on AdWords, how many times your ads appeared (impressions) and how many times users clicked on your ads (clicks)…

Tracking clicks from mobile devices

feedproxy.google.com-Inside-AdWords-crew — Fri, 23 Jul 2010 23:34:00 +0000

The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately. We know that many of you would like to be able to see the clicks you get from mobile ads separately as well. That’s why we’re pleased to introduce Mobile ValueTrack, a new way for you to do just that.

Mobile ValueTrack works the same way it does for search and content: by automatically adding a tag to your website URL…

Google Display Network series: Effectively planning your online display campaigns

feedproxy.google.com-Inside-AdWords-crew — Fri, 23 Jul 2010 19:32:00 +0000

Cross posted from the Google Agency Ad Solutions Blog
We recently introduced a new umbrella name for our online display media offerings, the Google Display Network (GDN), to make our advertising solutions clear. You also heard from us about the investments we’re making in display advertising and the promise it holds to drive great marketing results. In this series of posts, we’ll cover what you can do today on the GDN…

AdWords Myths – separating the truth from the fiction

feedproxy.google.com-Inside-AdWords-crew — Wed, 21 Jul 2010 23:25:00 +0000

There’s lots of misinformation floating around the web about the way AdWords works, and our AdWords support teams get to hear most of it. Since many of the same issues seem to keep popping up again and again, we thought we’d run a blog series to help you separate the myths from the facts. We’ve tried to capture the most persistent of them here, but remember, if you ever have any AdWords questions, you can always pop over to the AdWords Help Center or AdWords Help Forum for an answer…

Learn about remarketing with a live online course

feedproxy.google.com-Inside-AdWords-crew — Wed, 21 Jul 2010 03:22:00 +0000

This Wednesday, July 21st, we’ll be hosting a live online course on remarketing. This interactive presentation will be delivered by a Display Network specialist and will take place from 15:00 to 16:00 GMT, including time for Q&A.

During this session we’ll take you through the benefits of using remarketing, who it’s best for and how to set it up in your account. If you advertise with AdWords and get a large number of visitors to your website, then we encourage you to attend…

New keyword targeting feature rolling out globally

feedproxy.google.com-Inside-AdWords-crew — Wed, 14 Jul 2010 16:49:00 +0000

After a successful open beta test in the UK and Canada, we’re pleased to announce that the broad match modifier is now rolling out globally in most languages*. To recap the original broad match modifier beta launch announcement:The broad match modifier is a new AdWords targeting feature that lets you create keywords which have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks and conversions at an attractive ROI, especially if you mainly use exact and phrase match keywords today…

Announcing the release of the upgraded Billing tab

feedproxy.google.com-Inside-AdWords-crew — Tue, 13 Jul 2010 20:06:00 +0000

On June 3rd, we invited you to participate in the launch of our new Billing tab– giving you more control over when and how much you’re charged. Today, we’re excited to announce the new Billing tab’s wider launch. Although some of you already have the new tab in your account, we’ll be rolling it out to all advertisers in the coming months. The upgrade doesn’t require any action from you — your billing method and form of payment will stay the same…

All things local: Location extensions get a makeover.

feedproxy.google.com-Inside-AdWords-crew — Fri, 09 Jul 2010 19:21:00 +0000

In 2009, we launched location extensions, which allows you to “extend” your AdWords campaigns by dynamically attaching your relevant business address to your ads. Today we’re introducing a new enhancement to location extensions that lets you show multiple business addresses in a particular area.For example, if a potential customer is looking for a Toys”R”Us store in their area, the ad can now show them all the nearby locations so they can find the one closest to them…

Join an AdWords focus group in Mountain View, California

feedproxy.google.com-Inside-AdWords-crew — Fri, 02 Jul 2010 00:28:00 +0000

“Focus on the user and all else will follow.” That’s always been Google’s philosophy. It’s also why we’d like to talk to you about how we can best serve you as an advertiser.

On Wednesday, July 14th, 2010, we’ll be hosting advertisers at our headquarters in Mountain View, CA to hear about your experiences with AdWords support– including email, chat, and phone.

If you’ll be in the San Francisco Bay Area on July 14th and have thoughts on how we can improve our support services, we’d love to have you join one of our focus groups…

Improved keyword diagnosis — no appointments necessary

feedproxy.google.com-Inside-AdWords-crew — Wed, 30 Jun 2010 13:00:00 +0000

“Are my ads showing? If they aren’t, why not?”

Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority. Now you can get detailed diagnostic information for multiple keywords at once by using a new keyword diagnosis option on the Keywords tab.

To get started, open the “More actions” menu on your Keywords tab (at the account, campaign, or ad group level) and select “Diagnose keywords…

AdWords Ad Serving Issue

feedproxy.google.com-Inside-AdWords-crew — Tue, 29 Jun 2010 22:25:00 +0000

At approximately 1:40pm Pacific Time today, we encountered an issue that prevented ads from being shown on Google.com and Search Partner sites. Our engineering team has diagnosed the issue and is working hard to restore service. As of now, most of the service has been restored.

We apologize for any inconvenience this may cause, and will update you with more details as soon as we’ve fully resolved the issue…

New Advertiser Goals in the Opportunities Tab

feedproxy.google.com-Inside-AdWords-crew — Tue, 29 Jun 2010 13:00:00 +0000

When you optimize your AdWords account, you probably start with a primary goal in mind. Some advertisers focus on increasing traffic, while others care more about keeping costs down or monitoring return on investment.

The keyword, bid, and budget ideas you currently see in the Opportunities tab aim to provide you with a balance between increasing traffic and managing costs. Starting today, however, and rolling out globally over the next few weeks, you’ll be able to choose from three common advertiser goals to match your overall optimization objectives…

Get your ROI in shape for the summer with these tips

feedproxy.google.com-Inside-AdWords-crew — Mon, 28 Jun 2010 21:30:00 +0000

A couple of weeks ago, we announced the Conversion Champion Challenge, a contest to help you get your ROI in shape for the summer using free AdWords conversion products. It’s not too late to enter and compete to win the grand prize – an AdWords voucher and a trip to Google!

Whether you’re just getting started or actively working to get your conversion rate in shape, here are some best practices for getting the most out of two key conversion products: Conversion Optimizer Search Funnel reports…

Introducing seller rating extensions on Google.com

feedproxy.google.com-Inside-AdWords-crew — Mon, 28 Jun 2010 19:37:00 +0000

Over the last year, we’ve introduced a number of new advertising features to help merchants provide potential customers with the most relevant information when they’re searching on Google.com. For example, last year we introduced product extensions, which allows you to include the pictures and prices of the products you sell, right below your ads.Starting today we’re introducing a new feature, called seller rating extensions, that makes it easier for people to identify highly-rated merchants when they’re searching on Google…

Ad Sitelinks now available for any campaign

feedproxy.google.com-Inside-AdWords-crew — Thu, 24 Jun 2010 18:37:00 +0000

Back in November we launched Ad Sitelinks to help you get even better results from your top performing ads. Since then, we’ve seen advertisers experience huge gains with Ad Sitelinks, boosting their clickthrough rates on average by more than 30%. Today, we’re introducing a new one-line format that allows you to get the benefits of Ad Sitelinks for even more of your campaigns, including your more generic, unbranded campaigns…

Keep current on all things advertising

feedproxy.google.com-Inside-AdWords-crew — Wed, 23 Jun 2010 20:12:00 +0000

The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources.That’s why we put together Google Ad News…

Changes to reporting in AdWords

feedproxy.google.com-Inside-AdWords-crew — Tue, 22 Jun 2010 18:25:00 +0000

The Report Center is full of helpful data, but effective campaign management needs to combine insights and control. That’s why we’ve moved a number of reports from the Report Center directly into the Campaigns tab.Now you can use AdWords to see the search terms and automatic placements where your ads appeared, segment your data by things like keyword match type and day of week, and email and schedule downloads of the data you want to share…

Introducing the Google Display Network

feedproxy.google.com-Inside-AdWords-crew — Fri, 18 Jun 2010 16:45:00 +0000

Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precise measurement tools. To provide more places for you to run display ads, we’ve added more publisher sites (through Google AdSense and DoubleClick Ad Exchange) to our ad network of over one million sites…