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Impression Share Updates Rolling out Globally

feedproxy.google.com-Inside-AdWords-crew — Mon, 30 Jan 2012 18:00:00 +0000

Starting today, we will begin rolling out updates to your Impression Share metrics, which include new ad group-level impression share metrics as well as revised campaign-level impression share metrics. We’ve also changed the frequency with which we update this data to once a day. These updates will be in effect in all accounts globally over the next few days.

For more information on Impression Share, please visit the AdWords Help Center…

Love at first Search

feedproxy.google.com-Inside-AdWords-crew — Thu, 26 Jan 2012 17:00:00 +0000

More and more people are falling in love with Valentine’s Day. According to a recent survey by ORC International, Valentine’s Day is now the number two gift giving holiday, right behind Christmas, with 88% of Americans saying they plan on giving a present to their loved ones. This should be great news for businesses, but marketers still have trouble making a love connection with consumers based on charts that look more like dated EKG readings than real-time insights into the heart of the consumer…

Create more Automated Rules and undo changes

feedproxy.google.com-Inside-AdWords-crew — Tue, 17 Jan 2012 23:00:00 +0000

We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements – increased rule limit to 100 and the ability to undo changes made by a rule.

1. Increased rule limit to 100

We increased the number of rules you can create from 10 rules per user to 100. This should allow you to easily try out new rules — have a look at common examples to see how advertisers are using Automated Rules…

Visit the re-designed AdWords Help Center today

feedproxy.google.com-Inside-AdWords-crew — Tue, 10 Jan 2012 18:34:00 +0000

Brits, Aussies, and Kiwis: see what Americans have been buzzing about for weeks!We launched a new look for the AdWords Help Center and it’s now available in your countries! Since we introduced it in the U.S. just a few weeks ago, thousands of AdWords users in America have already opted-in. And the feedback is overwhelmingly positive! You asked for a better Help Center — you got it!Here are the changes we’re rolling out today:1…

On your marks, get set, GOMC!

feedproxy.google.com-Inside-AdWords-crew — Tue, 27 Dec 2011 18:00:00 +0000

We’re pleased to announce that professor registration for the 2012 Google Online Marketing Challenge (GOMC 2012), our global student competition, is now open!

Student registration, however, will open January 31, 2012. In order for student teams to participate in the competition, their professors must first register.

But what is this challenge, you ask?

The Google Online Marketing Challenge is a global online marketing competition for students from any higher education institution in the world…

Think With Google’s December Adventure: That’s a wrap!

feedproxy.google.com-Inside-AdWords-crew — Thu, 22 Dec 2011 19:10:00 +0000

Think With Google’s December Adventure finishes this week with tips on measurement and analytics. We hoped you enjoyed our insights and daily tips this month on the Think with Google Plus Page. If you missed them or wanted to review, here are the previous weeks’ recaps for:

Week 1: Search insights and tips
Week 2: Mobile insights and tips
Week 3: Display insights and tips

Here are the three tips and insights covered this week (and a bonus treat):

#1…

New Tools and Controls to Manage Your Google+ Pages

feedproxy.google.com-Inside-AdWords-crew — Mon, 19 Dec 2011 17:01:00 +0000

Last month we introduced Google+ Pages to provide a new way for you to build a public identity on Google+. We’ve been listening closely to your feedback and today we’re introducing several new tools and controls to help you better manage your pages. These new features will start appearing in Google+ accounts over the next couple days; so if you don’t see them today make sure to come back and look for them later this week…

Think With Google’s December Adventure: Display and 2011 Trends Recap

feedproxy.google.com-Inside-AdWords-crew — Fri, 16 Dec 2011 20:30:00 +0000

Think With Google’s December Adventure finished its third week with a focus on display and trends from 2011.

Here are the five insights and tips we covered this week:

Click on the titles to view the original posts and comments.

#1. Monday: Rich media ads are 2.7x as effective in driving purchase intent vs. basic Flash

Be sure to make video a core component of your display advertising mix to maximize holiday sales…

Learn with Google Webinar: Driving Conversions Using Google Products

feedproxy.google.com-Inside-AdWords-crew — Tue, 13 Dec 2011 17:00:00 +0000

Is your online campaign performing as well as it could be? Do you want to get more out of your digital marketing campaigns and increase your ROI?

We’ve heard from many of our users that with so much data, it can be hard to know where to begin. If you’d like to get a deep dive on how to increase your conversions, then please join us on Thursday for a Learn with Google webinar:

Webinar: Driving Conversions Using Google Products
Date: Thursday, December 15
Time: 11am – 12pm PST / 2pm – 3pm EST
Sign up here!

This webinar will teach you how to optimize your AdWords account for conversions on Search, Display, and Mobile…

Think With Google’s December Adventure: Mobile Tips Recap

feedproxy.google.com-Inside-AdWords-crew — Fri, 09 Dec 2011 23:30:00 +0000

Think With Google’s December Adventure continued this week with a focus on mobile.

Here are the four mobile-related insights and tips we covered this week (and a fun factoid):
Click on the titles to view the original posts and comments.

#1 Monday: Search from mobile devices up 5x in the past two years!

Capture the mobile opportunity with separate campaigns targeting mobile devices only…

Migrating Conversion Optimizer and Enhanced CPC campaigns to “Optimize for conversions”

feedproxy.google.com-Inside-AdWords-crew — Tue, 06 Dec 2011 17:00:00 +0000

If you’re focused on conversions and CPA (cost-per-acquisition), you may already be using Conversion Optimizer or Enhanced CPC to optimize your campaigns to get you more conversions at a lower cost. To ensure that your campaign settings are also in line with your conversion goals, we plan to migrate existing campaigns using Conversion Optimizer or Enhanced CPC with “Optimize for clicks” ad rotation to “Optimize for conversions” ad rotation…

YouTube and TV: better together

feedproxy.google.com-Inside-AdWords-crew — Mon, 05 Dec 2011 18:37:00 +0000

Each day, people watch more than 3 billion videos on YouTube – the equivalent of every American watching about 9 videos a day. U.S. online consumers now spend as much time online as they spend watching TV. With the consumer shift to online media consumption, many of our advertisers wonder how online video ads measure against traditional TV ads. Do traditional and new media ads complement each other? Which format drives recall most effectively?To get answers, we partnered with Ipsos to measure the relative and combined effects of YouTube in-stream ads and TV ads on ad recall and brand metrics across six advertiser campaigns…

+1 button in DFP for direct sold ads

feedproxy.google.com-Inside-AdWords-crew — Mon, 05 Dec 2011 18:34:00 +0000

In March, we introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. Then in early October we expanded that to include Google Display Network ads across the web on both desktop and mobile.Today, we’re excited to expand this capability to publishers who sell their ad space directly to advertisers using a new creative template available in DART for Publishers and the new DFP…

Think With Google’s December Adventure: Search Tips Recap

feedproxy.google.com-Inside-AdWords-crew — Fri, 02 Dec 2011 07:41:00 +0000

As we announced earlier this week, we’ll be sharing insights and daily tips this month on the Think with Google Plus Page, to help you make the most of your holiday marketing.

Here are the four search ad related insights we covered this week (and a fun factoid):
Click on the titles to view the original Google+ posts and comments.

#1. Monday: 57% of shoppers still plan to do most of their holiday buying after Cyber Monday
Prepare for the big shopping days ahead by scheduling budgets to meet demand…

Webinar: Reaching Your Goals with Analytics

feedproxy.google.com-Inside-AdWords-crew — Tue, 29 Nov 2011 17:00:00 +0000

(Cross-posted from the Google Analytics Blog)

Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?

We’ve heard from many of our users who want to go deeper into their Analytics — with so much data, it can be hard to know where to look first…

New ways to take action on top of page bid estimates

feedproxy.google.com-Inside-AdWords-crew — Mon, 28 Nov 2011 20:00:00 +0000

A few months ago, we launched top of page bid estimates to provide additional assistance in optimizing your ads to show above the search results. Today, we wanted to let you know about ways to more easily and scalably take action on these bid estimates, now that they’re supported by Automated Rules and AdWords Editor 9.7.1.

Setting up top of page bid rules with Automated Rules

You can use automated rules with top of page bid estimates to raise the bids of your keywords to the recommended top of page bid, and run this rule on a daily basis…

Holiday insights and tips from Think with Google!

feedproxy.google.com-Inside-AdWords-crew — Mon, 28 Nov 2011 17:00:00 +0000

Think it’s too late for holiday marketing initiatives? Think again!

Today the Think with Google team launches December Adventure, where every weekday between now and December 23, they’ll share useful, surprising and delightful insights and opportunities for sparking your online holiday sales via search ads, mobile and more. It’s prime time for online shopping, so follow Think with Google on Google+ for daily tips! You can also add this helpful holiday calendar to automatically see these tips on your Google Calendar…

More ways to reach your audience with YouTube mobile ads

feedproxy.google.com-Inside-AdWords-crew — Wed, 16 Nov 2011 20:00:00 +0000

There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views.

For advertisers, this opens up more opportunities to reach customers. And in some cases, it can amplify existing campaigns. In a recent study conducted with Nielsen research, we found that promotions perform better together when displayed across multiple screens…

Get more from AdWords this season with improved Product Ads

feedproxy.google.com-Inside-AdWords-crew — Tue, 15 Nov 2011 21:00:00 +0000

The busiest shopping days of the holiday season are just around the corner! As you’re thinking about ways to get more results from AdWords this season, consider investing in Product Listing Ads, which allow shoppers to see the exact products you offer before they even reach your site, leading to more clicks, higher quality leads, and higher ROI for your search ads. In fact, users are twice as likely to click on Product Listing Ads than on text ads in the same location for shopping queries…

Third Party Tools To Help Manage Your Google+ Page

feedproxy.google.com-Inside-AdWords-crew — Tue, 15 Nov 2011 18:00:00 +0000

Last week, we announced Google+ Pages, which provide a new way for businesses, brands, products, organizations and other entities to build a public identity on Google+. We’re encouraged by the number of pages that have been created and brands’ enthusiasm for building better relationships with their customers on Google+.

Businesses can create and manage their pages directly through Google+. We are committed to working on enhancements and innovative features to offer businesses more flexibility and power to run their pages…