You may have noticed in your local supermarket, coffee shop or video store an exciting new item – Google Analytics Gift Cards (beta)! They’re good for redeeming in any Google Analytics profile for additional intelligence in your Intelligence reports. And the great part is, you can give them away to friends or colleagues who you think could benefit from more Intelligence. They’re the perfect gift for your boss’s upcoming birthday…

Did you know that you can easily get more than 10,000 rows of data from Analytics using the API? Auto-Pagination through the APIHere is a quick overview on how to do auto-pagination with our API. You might also follow along by checking the fully working sample code in Python which you can use in your own applications.The following sample query fetches the first 10,000 keywords by conversion rate for the month of February:https://www…

If you’re reading this blog, chances are very high that you value data, and chances are also high that you appreciate the presentation of data. Going beyond a spreadsheet of rows and columns and creating a visualization is not only pleasing to the eye, but it can also help put meaning and context to the data and help surface important meanings. As practical as rows and columns of numbers are, sometimes a lot more can be divined a lot faster from a simple pie chart…

Back in December, we brought you custom variables for your Android applications. Today,we’re doing the same for our iOS SDK by releasing version 1.1 of the Google Analytics SDK for iPhone with Custom Variable support. We are also offering a NoThumb version of this SDK.Custom variables can be used to segment your users and provide actionable context. Some great use cases are:

• Free vs paid: What percentage of users prefer a paid app vs…

As this author thinks about what to get his significant other for Valentine’s Day (a little late), he reflects on the myriad of businesses that have improved their game with Google Analytics, including the following example recently highlighted on The JAPAC Conversion Room Blog by our very own Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia. If only Vinny had told me about this earlier so I could’ve been ready for Valentine’s Day: online shoe retailer Shoes of Prey, where you or your honey can custom-design a pair of women’s shoes and Shoes of Prey will make it and send it to you…

As this author thinks about what to get his significant other for Valentine’s Day (a little late), he reflects on the myriad of businesses that have improved their game with Google Analytics, including the following example recently highlighted on The JAPAC Conversion Room Blog by our very own Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia. If only Vinny had told me about this earlier so I could’ve been ready for Valentine’s Day: online shoe retailer Shoes of Prey, where you or your honey can custom-design a pair of women’s shoes and Shoes of Prey will make it and send it to you…

One of our aims of the Google Analytics Data Export API is to provide access to all the data you find in our reporting UI. To that end, we are releasing 127 new dimensions and metrics via the API today!Some of the powerful new data points are:

• Unique visitors – ga:visitors metric has been updated to support the true number of unique visitors for any date range (instead of the daily unique visitors)…

Google Analytics does a great job of allowing you to analyze your web traffic through a very important metric: top exit pages. This metric, along with bounce rate and time on site, is valuable as it allows you to measure the impact of changes to your webpages. Did exit rate go up or down? You can choose to optimize pages with high exit rates to try to keep your visitors longer or help them convert, or — if the page is a logical exit point, you can monetize outgoing traffic on high exit pages by using Google AdSense…

Welcome back! Hope you’re starting off the New Year with a bang, and we have something that will help. Good things come in threes, so here it is, one more holiday gift, our third. And, like our last gift, it’s three gifts in one from the holiday ninja of web analytics, Avinash Kaushik, the Analytics Evangelist here at Google. Last time, Avinash created three custom reports of incredible value. This time, in his latest post, he expounds on three advanced segments that are just as useful as the custom reports, and even easier to create and use on a day to day basis…

We hope your holiday season is going well, and you’re full of good cheer and data driven egg nog (which doesn’t really exist unless you love web analytics and have imbibed too much egg nog). For those of you who really do dig web analytics and use Google Analytics specifically – you’re going to really like our next gift. It’s from the Santa Claus of the web analytics industry, Avinash Kaushik, the analytics evangelist here at Google…

The holidays are here, true believer. And we’re stuffing your stocking with 3 posts-containing-gifts, and this is the first. The other two will come next week and are delivered by our very own Santavinash Claus.Close your eyes and get ready – wait, don’t close them actually – keep reading, because here it is: a gadget, because you love gadgets. But not just any gadget….As part of our efforts to make your analytics data more accessible, we are announcing the release of the Official Google Analytics Gadget…

Well, it’s the last episode of Web Analytics TV for 2010. In this series with Avinash Kaushik and Nick Mihailovski, you ask and vote on your favorite web analytics questions via the Google Analytics Google Moderator site and we answer them.In this episode, we award Lloyd in Capetown for his great question on how bounce rate is calculated and how AJAX sites can effect it. Lloyd, just send us an email and we’ll send you an autographed, personalized, copy of Web Analytics 2…

This is part 3 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alhlou at E-Nor, a Certified Partner in Northern California. Here’s part 1, which explained how to look for trends in mobile traffic to your website, and here’s part 2 about giving your reports more dollar power.3. Act on your ROIAt this point, you are equipped with your positive trends and the (hopefully high!) revenue numbers generated on mobile devices…

With the power of the Google Analytics Mobile SDK, you can track activity within your mobile applications the same way you track activity on websites. In fact, this SDK turns Google Analytics into a great tool for analyzing mobile application usage, with the option to use many of the same great features like advanced segments, goals, and custom reporting. However, you could not apply custom variables to the pageviews and events you sent from your mobile application to Analytics…

Google Analytics is now available to Google Apps users with their Apps accounts, along with dozens of other services as part of a recently launched improvement.Google Apps is Google’s suite of cloud-based messaging and collaboration apps, including Gmail, calendar, documents, spreadsheets, and more, specifically optimized for use in organizations. These services, which run entirely in the cloud, are used by over 30 million users in small and large businesses, educational institutions, government agencies, and non-profit organizations around the world…

Talk about organic…Read about incredible organic growth below, and how Analytics helped enable it. We love to share these types of stories because they show practical usage cases of finding success with analytics. Enjoy.Turning a hobby into a full-time job isn’t always an easy feat. Zach Weiner started drawing comics in high school and he never expected he’d make a career of his clever anecdotes…

This is part 2 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alhlou at E-Nor, a Certified Partner in Northern California. Here’s part 1, which explained how to look for trends in mobile traffic to your website. Look forward to Part 3, “Act on your ROI”, coming soon.2. Give Your Reports More Dollar PowerNow that you know where your mobile trends stand (and hopefully it’s positive), make sure to analyze the data carefully…

Google Analytics is not only a product but also a platform, supporting an ecosystem of developers, tools, users, and partners. The Google Analytics APIs are an important part of this ecosystem and platform. In fact, over 80 new applications have been added to the Google Apps Gallery since we announced it 6 months ago. We love seeing this kind of innovation, and we want to do everything we can to encourage it — not just in English-speaking regions, but around the world…

This is part 1 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alou at E-Nor, a Certified Partner in Northern California. A must-read if you’re preparing for the mobile revolution that has been going on for a few years. There’s still time – use these posts as a starting point. Only a few years ago, organizations were still trying to figure out the web. Forward thinking marketers contemplated the capacity of the digital medium to implement viable online business strategies and maximize marketing ROI…

Do you need answers to your Google Analytics questions? Do you want advice on customizing the tracking code? Eager to share your knowledge with other Google Analytics users?The Google Analytics Help Forum is a community of people like you, who enjoy helping each other figure out the best ways to use Google Analytics. You can share your expertise or seek out answers in this user powered community. Also, there are active Googlers such as myself who are monitoring the forum and chiming in as often as we can…

Today at Ad Tech NYC, we announced a few major new features in your Intelligence reports which should be very useful: Major Contributors for Custom Alerts, and SMS and Email alerts.Major ContributorsWhen you have a custom alert set up to capture important changes in your account, you can now see a break down of the individual segments that are the most likely instigators of the change in traffic. For example, in the below screenshot we can see that on June 4, visits to the GoogleStore are up 510%…

This weeks’ featured app on the Analytics App Gallery is the BAM Analytics Pro app for the iPhone. If you have ever needed to reference your site metrics in a meeting or situation where it wasn’t appropriate to fire up the laptop and open up your account, then you may find a Google Analytics smart phone app valuable.This app, developed by Blast Advanced Media (one of our Certified Partners), uses the Google Analytics API to quickly and securely access all of your reports, apply your Advanced Segments, and even create Custom Reports right within the app…

Thanks to the Conversion Room Asia-Pacific Blog and Vinaoj’s team in Singapore for this insightful, enterprise-class case study. Need a little inspiration for ways to get a LOT our of Google Analytics? Well, Advanced Segments is a great place to start. As you might know, they allow you to dissect your traffic into audiences that you actually care and want to know more about. And here’s a great example of use by a major hotelier…

If you’re an enthusiast of “Mad Men” (a television drama about advertising in New York in the 1960s), and Google Analytics, well then you’re probably enjoying the dichotomy that is advertising today: a mix of decades-old media creatives and buys, and cutting edge online tracking and social graphing, and a ton in between. Getting a birds eye view is wildly interesting and educational. And the ad:tech Conference in New York City next week might be a good event for you to attend…

This is the first of a new series of intermittent posts by Google Analytics Product Managers – the people leading the prioritization and production of features and improvements to GA. We wanted to add a little color to what you’re seeing and let you know the how and why behind the process we take. In this first post, Jayanth Mysore tells what happened behind the scenes during the prioritization and development of the AdWords reports…

Back in Web Analytics TV episode 8, Cesar Brea asked if there was a way to use Advanced Segments to get performance metrics for a list of target cities. As Cesar Brea pointed out in the post comments, because Google Analytics only returns city names (e.g. “Paris”), you need to request both the city and region names to disambiguate between cities with the same name (e.g. “Paris, Texas” vs. “Paris, California” vs…

Chrome version 6.0.472.55 was an incremental update to a new version of Chrome released on September 7 and announced here. There was a bug in the JavaScript engine that reported the wrong type of some JavaScript objects in a very specific case. This caused Chrome to incorrectly execute Google Analytics’ JavaScript, providing an artificially high visitor count for some websites, for their visitors using that particular version of the Chrome browser…

Google Analytics processes huge volumes of data for websites around the world everyday, thanks to Google’s globally renowned infrastructure. While we never stop focusing on system reliability and scalability (here’s an example), we also want to make sure our users have an easy way to get the latest updates from us should there be a problem.Today, we’re pleased to announce that we have launched the Google Analytics Status Dashboard…

Avinash Kaushik is the Analytics Evangelist here at Google. He is, without a doubt, our toughest, most vocal and valued critic and advisor – we couldn’t be luckier to have him. He reminds me of a younger, more talkative Gandalf, the wizard from the The Lord of The Rings who just knows stuff. Lots of stuff. Basically everything. When it comes to analytics, Avinash is our Gandalf, except Avinash is a much more riveting public speaker…

Here’s another example of how complex and useful this product is. In addition to the six conversion and analytics-focused company blogs already in existence, Google is launching another Analytics blog in JAPAC, led by our own Vinoaj Vijeyakumaar, lead specialist in the hemisphere, called Conversion Room Asia-Pacific Blog.Vinoaj (aka Vinny) has already been a regular contributor to other Google blogs and is an expert practitioner so expect some fantastic posts, a few of which we’ll repost here…