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New! Google Analytics Gift Cards

Jeff Gillis — Fri, 01 Apr 2011 19:03:00 +0000

You may have noticed in your local supermarket, coffee shop or video store an exciting new item – Google Analytics Gift Cards (beta)! They’re good for redeeming in any Google Analytics profile for additional intelligence in your Intelligence reports. And the great part is, you can give them away to friends or colleagues who you think could benefit from more Intelligence. They’re the perfect gift for your boss’s upcoming birthday…

Accessing More Than 10,000 Rows of Data Using The API

Jeff Gillis — Mon, 28 Mar 2011 19:47:00 +0000

Did you know that you can easily get more than 10,000 rows of data from Analytics using the API? Auto-Pagination through the APIHere is a quick overview on how to do auto-pagination with our API. You might also follow along by checking the fully working sample code in Python which you can use in your own applications.The following sample query fetches the first 10,000 keywords by conversion rate for the month of February:https://www…

Google’s Data Viz Challenge

Jeff Gillis — Tue, 08 Mar 2011 17:58:00 +0000

If you’re reading this blog, chances are very high that you value data, and chances are also high that you appreciate the presentation of data. Going beyond a spreadsheet of rows and columns and creating a visualization is not only pleasing to the eye, but it can also help put meaning and context to the data and help surface important meanings. As practical as rows and columns of numbers are, sometimes a lot more can be divined a lot faster from a simple pie chart…

New Features For iOS/iPhone SDK

Jeff Gillis — Tue, 22 Feb 2011 19:00:00 +0000

Back in December, we brought you custom variables for your Android applications. Today,we’re doing the same for our iOS SDK by releasing version 1.1 of the Google Analytics SDK for iPhone with Custom Variable support. We are also offering a NoThumb version of this SDK.Custom variables can be used to segment your users and provide actionable context. Some great use cases are:

Free vs paid: What percentage of users prefer a paid app vs…

Happy Valentine’s Day

Jeff Gillis — Tue, 15 Feb 2011 17:29:00 +0000

As this author thinks about what to get his significant other for Valentine’s Day (a little late), he reflects on the myriad of businesses that have improved their game with Google Analytics, including the following example recently highlighted on The JAPAC Conversion Room Blog by our very own Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia. If only Vinny had told me about this earlier so I could’ve been ready for Valentine’s Day: online shoe retailer Shoes of Prey, where you or your honey can custom-design a pair of women’s shoes and Shoes of Prey will make it and send it to you…

Happy Valentine’s Day

Jeff Gillis — Tue, 15 Feb 2011 02:18:00 +0000

127 New Dimensions And Metrics Available In The API

Jeff Gillis — Tue, 25 Jan 2011 19:09:00 +0000

One of our aims of the Google Analytics Data Export API is to provide access to all the data you find in our reporting UI. To that end, we are releasing 127 new dimensions and metrics via the API today!Some of the powerful new data points are:

Unique visitors – ga:visitors metric has been updated to support the true number of unique visitors for any date range (instead of the daily unique visitors)…

Monetize Your Top Exit Pages

Jeff Gillis — Tue, 11 Jan 2011 01:31:00 +0000

Google Analytics does a great job of allowing you to analyze your web traffic through a very important metric: top exit pages. This metric, along with bounce rate and time on site, is valuable as it allows you to measure the impact of changes to your webpages. Did exit rate go up or down? You can choose to optimize pages with high exit rates to try to keep your visitors longer or help them convert, or — if the page is a logical exit point, you can monetize outgoing traffic on high exit pages by using Google AdSense…

Happy New Year!

Jeff Gillis — Wed, 05 Jan 2011 22:21:00 +0000

Welcome back! Hope you’re starting off the New Year with a bang, and we have something that will help. Good things come in threes, so here it is, one more holiday gift, our third. And, like our last gift, it’s three gifts in one from the holiday ninja of web analytics, Avinash Kaushik, the Analytics Evangelist here at Google. Last time, Avinash created three custom reports of incredible value. This time, in his latest post, he expounds on three advanced segments that are just as useful as the custom reports, and even easier to create and use on a day to day basis…

Another Holiday Gift For The Practitioner

Jeff Gillis — Fri, 31 Dec 2010 01:22:00 +0000

We hope your holiday season is going well, and you’re full of good cheer and data driven egg nog (which doesn’t really exist unless you love web analytics and have imbibed too much egg nog). For those of you who really do dig web analytics and use Google Analytics specifically – you’re going to really like our next gift. It’s from the Santa Claus of the web analytics industry, Avinash Kaushik, the analytics evangelist here at Google…

First Holiday Gift: iGoogle Gadget

Jeff Gillis — Thu, 23 Dec 2010 21:15:00 +0000

The holidays are here, true believer. And we’re stuffing your stocking with 3 posts-containing-gifts, and this is the first. The other two will come next week and are delivered by our very own Santavinash Claus.Close your eyes and get ready – wait, don’t close them actually – keep reading, because here it is: a gadget, because you love gadgets. But not just any gadget….As part of our efforts to make your analytics data more accessible, we are announcing the release of the Official Google Analytics Gadget…

Last Web Analytics TV For 2010 – Out With A Bang

Jeff Gillis — Tue, 21 Dec 2010 21:44:00 +0000

Well, it’s the last episode of Web Analytics TV for 2010. In this series with Avinash Kaushik and Nick Mihailovski, you ask and vote on your favorite web analytics questions via the Google Analytics Google Moderator site and we answer them.In this episode, we award Lloyd in Capetown for his great question on how bounce rate is calculated and how AJAX sites can effect it. Lloyd, just send us an email and we’ll send you an autographed, personalized, copy of Web Analytics 2…

Optimize And Analyze For Mobile, part 3

Jeff Gillis — Mon, 20 Dec 2010 22:28:00 +0000

This is part 3 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alhlou at E-Nor, a Certified Partner in Northern California. Here’s part 1, which explained how to look for trends in mobile traffic to your website, and here’s part 2 about giving your reports more dollar power.3. Act on your ROIAt this point, you are equipped with your positive trends and the (hopefully high!) revenue numbers generated on mobile devices…

Custom Variables For Your Android Applications

Jeff Gillis — Tue, 14 Dec 2010 20:39:00 +0000

With the power of the Google Analytics Mobile SDK, you can track activity within your mobile applications the same way you track activity on websites. In fact, this SDK turns Google Analytics into a great tool for analyzing mobile application usage, with the option to use many of the same great features like advanced segments, goals, and custom reporting. However, you could not apply custom variables to the pageviews and events you sent from your mobile application to Analytics…

Welcome, Google Apps users!

Jeff Gillis — Thu, 09 Dec 2010 19:47:00 +0000

Google Analytics is now available to Google Apps users with their Apps accounts, along with dozens of other services as part of a recently launched improvement.Google Apps is Google’s suite of cloud-based messaging and collaboration apps, including Gmail, calendar, documents, spreadsheets, and more, specifically optimized for use in organizations. These services, which run entirely in the cloud, are used by over 30 million users in small and large businesses, educational institutions, government agencies, and non-profit organizations around the world…

GA As Networking Tool

Jeff Gillis — Tue, 07 Dec 2010 16:01:00 +0000

Talk about organic…Read about incredible organic growth below, and how Analytics helped enable it. We love to share these types of stories because they show practical usage cases of finding success with analytics. Enjoy.Turning a hobby into a full-time job isn’t always an easy feat. Zach Weiner started drawing comics in high school and he never expected he’d make a career of his clever anecdotes…

Optimize And Analyze For Mobile, part 2

Jeff Gillis — Wed, 01 Dec 2010 01:11:00 +0000

This is part 2 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alhlou at E-Nor, a Certified Partner in Northern California. Here’s part 1, which explained how to look for trends in mobile traffic to your website. Look forward to Part 3, “Act on your ROI”, coming soon.2. Give Your Reports More Dollar PowerNow that you know where your mobile trends stand (and hopefully it’s positive), make sure to analyze the data carefully…

Code Site In Five New Languages

Jeff Gillis — Fri, 12 Nov 2010 17:30:00 +0000

Google Analytics is not only a product but also a platform, supporting an ecosystem of developers, tools, users, and partners. The Google Analytics APIs are an important part of this ecosystem and platform. In fact, over 80 new applications have been added to the Google Apps Gallery since we announced it 6 months ago. We love seeing this kind of innovation, and we want to do everything we can to encourage it — not just in English-speaking regions, but around the world…

Optimize And Analyze For Mobile, part 1

Jeff Gillis — Thu, 11 Nov 2010 17:00:00 +0000

This is part 1 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alou at E-Nor, a Certified Partner in Northern California. A must-read if you’re preparing for the mobile revolution that has been going on for a few years. There’s still time – use these posts as a starting point. Only a few years ago, organizations were still trying to figure out the web. Forward thinking marketers contemplated the capacity of the digital medium to implement viable online business strategies and maximize marketing ROI…

Take Advantage Of The Help Forum

Jeff Gillis — Mon, 08 Nov 2010 17:44:00 +0000

Do you need answers to your Google Analytics questions? Do you want advice on customizing the tracking code? Eager to share your knowledge with other Google Analytics users?The Google Analytics Help Forum is a community of people like you, who enjoy helping each other figure out the best ways to use Google Analytics. You can share your expertise or seek out answers in this user powered community. Also, there are active Googlers such as myself who are monitoring the forum and chiming in as often as we can…