Google Analytics is very pleased to announce the latest release of the Google Analytics SDK for iOS and Android, which now runs on devices using the latest version of Apple’s mobile operating system, iOS 4. The new version of the SDK is 0.8 (ie. still beta) and it also includes fixes for Android.If you are a current website administrator or Google Analytics developer and are beginning to branch out into Android or iOS development, the Google Analytics mobile SDKs can provide a familiar interface as you transition from tracking website visitors to mobile users…

Back in Episode 10 of Web Analytics TV, (32:00), Lisa C from Melbourne asked how to pull a trending report from Google Analytics for the top organic search landing pages. This was such a great question, that we wrote 2 articles and released sample code describing how you can automate retrieving this data from Google Analytics Data Export API. But first let’s look at the results.Here is a graph plotting traffic to the top 100 landing pages for organic search for all of June for www…

Do you need self-hosted analytics software? In some cases, particularly with intranets and other behind-the-firewall web services, running your own internal analytics application is the only way to access to usage data. In other cases, company or agency policy may prohibit the use of hosted analytics.But whatever the reason, if you need self-hosted web analytics software, you need Urchin.And like Google Analytics, it keeps getting better…

Since this week’s launch of Instant Search, we’ve been asked how to track Instant Search in Google Analytics, and in particular, whether it’s possible to see partial Instant Search queries in your reports. You actually don’t need to do anything to track Instant Search queries in Google Analytics. All search referrals are tracked just as they’ve always been.We’ve seen several clever profile filters in the blogosphere that are designed to parse out the values of the “oq” parameter so that partial queries can be easily seen in Google Analytics…

Are you eager to optimize your conversion rate, but feel a little bit overwhelmed by all of the tools available to help you? Introducing ‘Improving Online Conversions for Dummies’!We have just released a simple, easy to follow mini book, in conjunction with John Wiley Publications, to help you get a better grasp of the conversion improvement tools offered by Google. Improving Online Conversions for Dummies explains how you can make sure your ads show on searches that are most likely to convert into sales…

On the Google Analytics API Team, we’re fascinated with what people create using the Data Export API. You guys come up with some really amazing stuff! Lately, we’ve also been paying a lot of attention to how people use it. We looked at whether the API has stumbling points (and where they are), what common features every developer wants in their GA applications, and what tricky areas need deeper explanations than we can give by replying to posts in our discussion group…

Nobody likes to duplicate effort. Unfortunately, sometimes it’s a fact of life. If you want to use Google Analytics, you need to add a JavaScript tracking code to your pages. When you’re ready to verify ownership of your site in other Google products (such as Webmaster Tools), you have to add a meta tag, HTML file or DNS record to your site. They’re very similar tasks, but also completely independent…

Most every business, including Google’s, starts small. These days, technology is giving businesses even more ways to grow bigger, faster.In a recent series on the Official Google Blog focused on small businesses, a handful of real-life entrepreneurs shared their experiences building companies from scratch and embracing internet tools that have taken their businesses to the next level. The team received fantastic feedback about these posts, and realized that there’s a healthy appetite among small- and medium-sized business owners who want to know all about the latest web tools and tricks…

Hopefully, by now, you’re making good use of the Intelligence report in Google Analytics. If you’re looking to avoid the feeling that Google Analytics is “puking” too much data at you – a phrase coined by Google’s beloved analytics evangelist Avinash Kaushik – you’re not alone. We’ve heard you, and Intelligence is your first stop. As we mentioned in a previous post introducing Intelligence, it’s your dedicated assistant, monitoring your website traffic for significant changes that you should know of…

Google Analytics workshops and seminars are happening everywhere this summer! If you’ve had excuses in the past, there’s now no excuse not to take a day of training to become an expert and get a leg up. Chances are there’s one happening near you when you’re available — just take a look at the Google Analytics seminars offered on the Seminars For Success portal. These are one day seminars, either beginner or advanced, where you’ll ramp up into a high proficiency or fine tune your knowledge with fantastic instructors…

A few months ago at the Google I/O conference, we were approached by Zach Steindler, a co-founder at Olark (a way to gain customer insight and sale better through live chat) who was raving about Google Analytics Annotations. He had such a great business case, we decided to let him rave here. Enjoy, and thanks Zach.Making good business decisions is hard, and making the right one is even harder. At Google I/O I realized many people use Google Analytics but they aren’t familiar with the recent annotations feature that has helped us make smarter business decisions…

Good news from the horse’s mouth. We don’t mean to call Matt Cutts a horse, but, well, if you know him, you know what we mean. Matt heads the webspam team here at Google and also speaks on behalf of Google answering questions about ranking and results on Google’s search engine. When people have questions about things Google-search-related, Matt is the one who answers.He posts regular video blogs to the Google Webmaster Help channel answering your questions…

Last week, we shared a video on how to get the most out of your automatic alerts. Now that you’re familiar with automatic alerts, you know that Google Analytics has an intelligence engine that monitors your traffic and posts alerts when it sees something unusual. Now we want to tell you about “custom alerts.” With custom alerts, you can add on to this capability and tell Google Analytics to also watch out for specific things that you know you’re interested in…

When was the last time you checked the bounce rate for visits from Hong Kong? You may never have needed to, until an “alert” in your Intelligence reports tells you that the bounce rate from Hong Kong has suddenly doubled.An automatic alert in Intelligence is triggered when the expected performance of a metric, historically, differs from what is happening now. Intelligence monitors the past and current activity of all your metrics and lets you know when something out of the ordinary happens…

If you’re a business owner of any size, you’ve at some point considered expanding. And as the web makes the world smaller, one way to expand is to offer your website in different languages and take your business across borders or to different segments. By entering other markets with your website, you can gauge new markets and find ways to grow and generate revenue. Getting set up to offer your products and services in a different country can have a number of steps including localization and legal processes…

A few years ago, Brian Clifton was working at Google in London, leading our team in Europe. Since then, he’s left to focus on growing his own Google Analytics Certified Partner called GA Experts From Omega Digital Media and written a fantastic book called Advanced Web Metrics With Google Analytics, which has just released a new edition. According to Brian, here’s what’s changed in the new edition:”Since the first edition was published in 2008, a lot has changed – both for Google Analytics and the web as a whole…

We’re excited to hear from users that are able to attribute some incredible growth to Google Analytics, Google Website Optimizer, and many of the other tools we offer. Today, we’re taking a quick look at Twiddy & Company, which uses Google Analytics on a daily basis to optimize their website. They are one of our best examples of using marketing tools from Google to generate skyrocket growth…

This is the second part of a two part deep dive guest post about using Multiple Custom Variables written by Allaedin Ezzedin from E-Nor, a Google Analytics Certified Partner in Northern California.2. Creating Custom Advanced SegmentationEnough coding!! Now is the time to create some custom segments for some deep analysis.In this section, we will set up a simple custom segment for all visitors who used the Spanish version of the site, visited the men’s department, bought an item during their visit, looked at suits and visited the wedding registry section…

This is the first part of a two part deep dive guest post about using Multiple Custom Variables written by Allaedin Ezzeidin from E-Nor, a Google Analytics Certified Partner in Northern California.This time of year is the perfect time for a deep-dive analysis of your online business. Summer is about to get under way, and the school year and holidays are a ways off. Equipped with the “Google Analytics more Powerful, Flexible and Intelligent” feature set, we are now able to extract insights that weren’t available to us in the past, and go beyond the out-of-the-box reports and segmentations…

Hot on the heels of the launch of the new and improved AdWords reports in Google Analytics, we wanted to let you know about a few upcoming events which will help you take better advantage of conversion tools in AdWords. Tomorrow, July 10, 9am PDT / 12pm EDT: attend a free one hour webinar on AdWords Conversion Products, including Conversion Tracking, Conversion Optimizer and Search Funnels. We’ll do an overview of each feature, and do a walkthrough of the new Search Funnels reports…

Ready for a fun workaround that you can use in Google Analytics if you like? We enjoyed this contribution from a poweruser that anyone can try.Are you familiar with the Funnel Visualization report?It’s a visual representation of your onsite conversion funnel, showing how many visitors go to each step and how many leave the funnel at that step. You can spot trouble points with your funnel and take steps to correct the issue…

A new book by a stellar team is now available for you to take your usage of Google Analytics to the next level. It’s called Performance Marketing with Google Analytics, by Sebastian Tonkin (former Googler), Caleb Whitmore of Analytics Pros and Justin Cutroni from WebShare (both Google Analytics Certified Partners). Here’s what Sebastian told us about it when we asked him how this book was different from others:Sebastian: “Google Analytics can save you money! Use it to figure out what works with your online marketing, invest in that, and throw out the rest…

Last month we held 3 successful Google Analytics Master Classes in Singapore, Kuala Lumpur, and Sydney. We were pleasantly surprised by the sheer amount of interest in web analytics in this region with close to 1000 advertisers, agencies, bloggers, developers, and technophiles attending the events. For those of you who made it out, we thank you for your participation and interest, and hope you gained valuable insights from our all star team of speakers…

Take a look at the Google Analytics homepage and you’ll notice some small design and content changes that will improve your experience. Besides some under the hood improvements such as HTML5 and CSS2 validation, here are a few of the changes:

• Added dropdowns to the top navigation across the whole site so users can find their way to the content they want better. Try hovering over Product to see a dropdown…

We’re incredibly proud of the diversity of applications and tools making use of the Google Analytics Export API. We also know that several of the folks developing these tools have been asking about our .NET client library and requesting sample code.So we’re happy to announce we’ve updated the .NET Google Data client library to support all our recent features.In addition, we’ve added 2 reference examples for both the Account Feed and Data Feed which show how to pull advanced segment, custom variable, and goal data from the API…

Your friendly neighborhood Google Analytics Authorized Consultant program is getting a new costume and superhero name, though their powers will remain the same. (Read: we are renaming the program and with that comes a shiny new logo – we think of our partners as superpowered).Our partners are now called Google Analytics Certified Partners. Here’s the new logo:If you are looking for help with your Google Analytics account, look for companies that display this Google Analytics Certified Partners logo…

Hey marketers and data heads: heads up! Next week is a good week to tell your boss you’re taking “enrichment time off.” We totally support using this excuse to take afternoons off and go to baseball games, or using it to let your boss know you won’t be at work on a Friday, when you’re actually planning to hit the slopes early for a long ski weekend. “Enrichment time”. But regarding next week, we’re actually talking about legitimate, professional, guilt free, educational enrichment time at two web analytics conferences happening at the same place in San Jose — next week!You’ve heard of eMetrics, a premiere event for marketing and website analytics…

It’s been an amazing journey. Five years ago today, Google acquired Urchin Software Corporation. At the time, we had no idea how popular Google Analytics would become. To a great extent, Google Analytics’ popularity is a reflection of the phenomenal accomplishments and hard work of many talented and passionate people here at Google. But mostly it is you, our customers, who have made the product what it is today…

This is the 8th edition of Web Analytics TV with Avinash Kaushik and Nick Mihailovski where you ask questions via the Google Analytics Google Moderator site and we answer them.Here is the list of last week’s questions. In this episode we discuss:

• How to create Advanced Segments for many sites (or other parameters)
• AdSense in $index calculations
• Tracking affiliates in Google Analytics
• Using an Event as a goal like tracking people who watch videos to conversion
• Measuring embedded Flash with Google Analytics
• Should you use two analytics packages like Google Analytics and Urchin?
• Using custom reporting to display landing pages and page titles
• Breaking down paid vs organic search by landing page
• How site overlay currently works and reasons why it could not work
• The difference between unique visitors and absolute unique visitors
• How to get the / and /index…

Guest post written by the team at Bluerank, a Google Analytics Authorized ConsultantOnline forms. You enter information into them all the time. You fill them out to make online purchases, sign up for things, sing into things, complete surveys, and more. They’re an integral part of the online processes. And like all things, they can break.Let’s talk about them from your point of view, as the manager of a website…