In December, we announced the phased roll out of Annotations. It’s now available in all accounts! Thanks for your patience and enjoy!Here’s a fantastic video on Annotations. You’ve asked for it for so long, and we hope you’ll use it to great effect to better work in concert in your company, using phrases like, “Add it to annotations,” or, “It’s in annotations.” If anything of note happens, log it there…
Australia in summer – white sand, warm nights, occasional sun burn and Google Seminars for Success!For the first time, the Seminars include new Google Website Optimizer days. Learn how to conduct landing page tests to increase visitor engagement and conversions on your website. Also, the Google Analytics Seminars have been updated to include all the latest Google Analytics features; Analytics Intelligence, Custom Alerts, Annotations and much, much more…
Online advertisers make frequent use of AdWords reporting in Google Analytics to measure the impact of paid visitors to their site and business. The insights and actions based on these reports help search advertisers to optimise their online campaigns and site experience for maximizing conversions. We see a lot of questions, however, on why there is sometimes a discrepancy in the reported number of visits and clicks…
Before you say goodbye to the holidays, take a look at this great holiday list on the official Google blog by our very own Avinash Kaushik, called Top Ten Ways To Get Your Business Ready For The Holidays. By publishing this now in January, we’re hoping you’ll take these lessons into the whole year, just like Mom used to say – “Christmas should every day of the year.”Seriously, these tips are applicable moreso now, when the holiday craziness is over and you have a second to optimize your campaigns and analytics, and also take a look at some other free marketing tools from Google that you should really be using, such as Ad Planner, Insights For Search and Website Optimizer…
This is the fourth video in our recent Rapid Fire series which we are now calling Web Analytics TV. In this series you share your most burning questions via the Google Analytics Google Moderator site and we answer them.Here’s the list of last week’s questions. We enjoy hearing from you, so please keep the questions coming. Like the hosts Click and Clack from a long-standing radio show called CarTalk, who will answer any car question that exists, we’d love to do the same for web analytics…
2009 was a fun year for us, and we hope, for you too. Here’s a month by month breakdown of new features and significant launches from 2009, with links to the blog posts announcing or explaining them. And if you haven’t yet, take a look at the Google Analytics YouTube channel, where you can see tons of tutorial videos on the new features. A big thank you to our Google Analytics Authorized Consultants, who have helped advise us on our product roadmap and told us what you need to see in the product…
You’re going to put surveys in holiday gifts this year, right? Well, if you’re as customer-centric as Avinash Kaushik, Analytics Evangelist for Google, you just might. And next year’s gifts will be even better.Avinash has just published Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, also at http://tr.im/akweb. It looks to be a fantastic read by one of the foremost web analytics practitioners and teachers, who is seeing an undeniable evolution of web technologies and online trends, including social media, video, and mobile…
Urchin analytics software has a long tradition of integrating with other software/hardware platforms, and today we are pleased to announce the latest such collaboration: Coradiant’s new Analytics In A Box (AIB). AIB is an appliance that sits behind your firewall, passively collecting web traffic data via a packet-sniffing technique. This gives you the option of reducing your reliance on page tags, as Coradiant’s system collects traffic data in an independent way…
It’s easier for developers to program in the languages they know, so we updated the Google Analytics API Python Client library with the just-launched API version 2 features. We also added reference examples for both the Account Feed and Data Feed. Now it’s easier than ever to automate your analysis workflow using our API.Taking The Library For a SpinWith the updated library, we thought it would be a great time to highlight the power of the new features…
The Google Analytics team would like to shout “THANK YOU!” to our users. We are so proud of the people using this product. It’s a pleasure to be associated with you and build Google Analytics for you. Through interactions with you at meetings, conferences, in online forums, in the press, and in comments on this blog, we’ve discovered an intelligent, innovative and engaging group of people who are at the forefront of a fledgling industry…
Join us in welcoming Urchin 6.602 to the world, the long-awaited multilingual upgrade to our “run-it-yourself” web analytics package. This release adds support for all 11 of our supported languages, including English, French, Italian, German, Spanish, Portuguese (Brazil), Dutch, Japanese, Chinese (both simplified and traditional), and Korean.Read the complete Changelist for all the details, or visit our Download page to get the goods…
Over the past few months we’ve received a lot of great feedback from our developers about what they wanted to see in the Google Analytics API, and it included adding access to Google Analytics newest and most powerful features, such as advanced segments, custom variables and more. Today we’re want to let you know about improvements to the Google Analytics Data Export API including the following highlights (all the details of this release can be found on our public changelog and public notify group):Support for Advanced SegmentsWith advanced segmentation, you can look beyond your aggregated data and peer into the nuances of traffic and visitor activity on your site…
We all love the holiday season. Here are a few reasons to love it even more.A few weeks ago, we announced a set of powerful, flexible, and intelligent features. Today, at SES Chicago, Phil Mui announced additional features that build on these same themes to make your life as an analyst easier. We hope you’ll enjoy them.AnnotationsDo you ever wonder about an inexplicable change in your traffic? Or forget exactly when you launched something, or who was responsible? After scratching your head, did you have to chase down different departments in your company or go digging through old emails to get an answer?For instance:
Running around asking everyone from marketing, IT, and product doesn’t scale…
Come to the windy city next week and catch Google Analytics’ fearless Senior Product Manager Phil Mui in action at the Search Engine Strategies Chicago conference. Phil will be presenting at two sessions on Monday at SES:
As of this week, all the new Google Analytics features we recently announced should be available in all accounts! (And just yesterday, we announced one more – a new, asynchronous tracking code snippet.)If you missed the announcements or are curious about the features you’re now seeing, join us in this upcoming webinar, happening next week on Wednesday. We’ll provide an overview and demonstration of the features and provide tips on some best practices and uses…
We’re always really excited to see what developers are building with Google Analytics. Here’s an amazing visualization using the API from our friends at Juice Analytics. Now, this is what we’re talking about when we say this stuff is “Off the charts!” (The API team t-shirt slogan). 
At Juice, we work with web analytics APIs large and small, from Google, comScore and Omniture. The Google Analytics API is our favorite…
The FeedBurner team has just announced an integration with Google Analytics. We know what many of you are saying. “About time!” We’ll take it.If you are using both Google Analytics and FeedBurner, you will automatically see campaign attribution for item clicks tracked by your AdSense For Feeds or your Google FeedBurner account. To read more and get details, please see the blog post here and take a look at the below image: It works in the same way as URL tagging…
Here is another in-depth look at one of our recently announced new features: Advanced Filters (or Advanced Table Filters), written by the excellent team at LunaMetrics, a Google Analytics Authorized Consultant.For the daily user, Advanced Filters may be the most useful new feature of the bundle of new features, in terms of streamlining your actual process once you access a report and are actively doing analysis…
Last week, we introduced expanded mobile reporting features in Google Analytics. To help developers, this launch includes features that make it easy to see how people are using specific parts of their iPhone and Android applications. The same Google Analytics reports that provide insights into website traffic and engagement are now available for mobile apps.As with websites, there are two basic categories of user interaction you can track: pageviews and events…
It’s Friday, time for some fun! Advanced API analytics fun Here is a captivating way to look at your Google Analytics data in a Treemap visualization. You can visualize your own data with our live demo. (Note: IE currently not supported for visualization part.)click to enlargeAnd, here is a video explaining how to look at the Treemap visualization and how to use it.The goal of this example was to teach people how to use the Google Analytics API on App Engine in Java, as well as to demonstrate how to use both OAuth and AuthSub along with the App Engine’s various services…
Last week, we announced a bundle of new enterprise-class features in Google Analytics. Over the next few weeks, we’ll do posts which go into depth on each new feature. Here is the first, which goes into detail on the expanded and improved goals in Google Analytics (related video). It’s very clearly and insightfully written by our friends at WebShare, a Google Analytics Authorized Consultant, with links to related help center articles…
Today, we’re announcing a new set of Google Analytics features which builds on last year’s enterprise-class feature launch. Some add more power to existing capabilities. Others provide new flexibility to further customize and adapt Google Analytics according to the needs of your enterprise. Finally, we’ll introduce Analytics Intelligence. Resist the temptation to skip ahead. We wouldn’t want you to miss anything…
Recently we started an initiative to ask you to share your most burning questions via Google Moderator (link: Google Analytics Google Moderator site).This week, Avinash and I sat down to do a rapid fire Q&A to answer your questions. Rather than do a dry text Q&A version, we chose to do a video, and we think you’ll find it educational and entertaining.In this episode we discuss:
Here are links to resources we discussed in the video:
If you found this helpful, we’d love to hear your comments…
Come to the nation’s capital and join us again this year at the eMetrics Marketing Optimization Summit in Washington, D.C. from October 19-23.Ah, The Fall Classic. If you’re stateside*, you may be aware that the baseball playoffs are in full swing. Full swing. Bear with us here. Are you familiar with the expression, “Right in your wheelhouse”? In baseball, a wheelhouse is a hitter’s powerzone…
Every now and then, we like to shout out events that our Google Analytics Authorized Consultants are doing for the community.Seminar For Success In MelbourneTwo weeks ago we mentioned some upcoming Seminars For Success which are all day seminars on Google Analytics. Here’s one more Seminar For Success in Melbourne, Australia this Thursday and Friday, October 22 and 23, hosted by Mangold Sengers, a Google Analytics and Website Optimizer Authorized Consultant…
Earlier this year, we asked Forrester Research to help us understand the key trends in enterprise web analytics. The commissioned study conducted by Forrester, “Appraising Your Investment in Enterprise Web Analytics” provides rich insights into what large companies want from an enterprise solution and how they are thinking about their web analytics decisions.First, let’s provide some context for what was considered an “enterprise…
Do you learn best by clear examples? Do you get the feeling you could be doing so much more with Google Analytics, but are not quite sure how? Do you want to take your skills to the next level? Or are you starting from scratch? Whatever your goal or skill level, there’s a day-long Google Analytics Seminars For Success that is right for you – and is coming to a US city near you.Our instructors have years of experience implementing some of the most sophisticated Google Analytics implementations to date and working with customers of every skill level…
In the previous two videos from the API team, tech lead Jacob Matthews discussed What Is the Google Analytics API and Steps To Using the Google Analytics API.In our third video, we turn to Ruth Doane, another Tech Lead, to take a step back and look under the hood of Google Analytics itself. Did you ever wonder how data is collected and organized in Google Analytics? See what happens to traffic data after it is sent to Google Analytics and learn how it gets processed and stored, and then ends up in the Web Interface and Custom Reporting…
Guest post by the team at E-Nor, a Google Analytics Authorized ConsultantFor the analytics ninjas out there, you know that data accuracy is probably one of the most challenging aspects of analytics across all solutions and platforms, and you learn to apply best practices and establish processes to improve data collection and reporting. But for the rest of us, how do we help marketers, business owners, and webmasters have confidence in their data? Analytics is all about clarity…
Have you used Motion Charts yet? If not, it’s a little like playing an instrument. It takes a little practice, but once you get the hang of it, it’s the best thing you ever did – fun and informative and you’ll want to do it daily. Create them and watch them reveal patterns you weren’t aware of in your keyword activity or some other area that is important to your site.We’ve written a few posts on Motion Charts and made a video, and now we wanted to refer you to a great article called How To Use Google Analytics Motion Charts To Maximize Results, on Searchengineland…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at SEMNewsDaily.com
