comScore today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Highlights from the report below:
We’ve arrived at the year social media takes off. Clearly, social media is already booming, but in 2010, businesses are embracing this new marketing tactic like never before. Twitter and Facebook aren’t just for mindless procrastination anymore. Fortune 500’s are signing up for Twitter handles, budgeting thousands of dollars around year-long social media campaigns. But there is still one very important question to answer: What’s it all worth?
Mainstream Embrace of Twitter
In year’s past, marketing gurus and branding experts touted Twitter as a revolutionary force in communications…
Just when I personally hadn’t heard from Omniture for months, they roll out with Marketing Suite 2.0 which includes a multitude of updates and features, check out the details below. Full Press Release Here.
New Display Advertising Optimization
Andrew over at the Local SEO Guide blog provides a great summary from SMX of what factors the big 3 search engines considering for ranking their real time search results. For the full story check out Local SEO Guide, the details on Google below.Google’s Real-time results include:
Ranking Factors for Google’s Real-time Algorithm
What webmasters should know: Pay attention to the mechanics of SEO but don’t overdo it…
In her latest post, Heather Hopkins of Hitwise, breaks down where the downstream traffic travels for Facebook vs. Google News. Read the summary below and full post here.
JESS3, a creative agency specializing in data visualization, has put together an amazing video which shows the current state of the Internet. We have highlighted some of the data below, but please also watch the video for yourself (it rivals the Social Media Revolution).
A recent study by Burson-Marsteller concludes that the Fortune 100 are embracing Social Media but at a very slow pace. In regards to involvement, here’s how th Fortune 100 broke down:
Companies’ platform preferences also differed among regions…
Nick and Avinash are at it again this time entertaining analytics questions from all around the world. This week’s topics include:
According to TechCrunch and the LA Times, Yahoo has reached a content sharing deal with Twitter (the deal actually hasn’t been announced formally by Yahoo or Twitter). Yahoo has traditionally been slower than its counterparts Google/Bing so we’re not surprised that Yahoo was a little slow out of the gate on this deal. This deal for Twitter is worth around $25 million. Here’s what it includes:
Google purchased DoubleClick a little while back and today they have combined it with Google Ad Manager to create DoubleClick for Publishers (an ad management platforms both small/large publishers).
For the past few years, we’ve been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both…
The web analytics experts who follow this blog are probably already fielding questions about analytics for mobile applications. And if you aren’t, you will soon. With 3 billion apps downloaded in the last 18 months (and that’s just for iPhone!) and almost 350 million mobile broadband subscriptions expected by the end of 2010, large brands and publishers are rushing to build mobile apps—and those apps will require mobile-specific analytic tools…
Sysomos is at it again, this time they analyzed 2.5 million unique YouTube videos along with blog posts that embedded videos or linked to them from July to December 2009. Their latest report contains information about top categories, demographics, regions, ratings and topics. Highlights below:
In a recent study conducted by Conductor, Inc reveals that although Fortune 500 companies spend a massive amount of online spend on paid search, their organic search results perform very poorly.Key Takeaways
Greg Jarboe interviews Avinash Kaushik, Google, Analytics Evangelist. Avinash summarizes the four stages of understanding and making use of analytics. The first stage is how to visualize tens of thousands of rows of data so you can see it one page and see what data is sending traffic to your site. The second stage is how to compute a complete value of your website, giving you an economic indicator of your websites productivity…
Keword Research Tool provider, Wordstream, announced today that it is launching a new affiliate marketing program.
Wordstream affiliate’s can earn quite a generous income of:
To assist with the promotion of its products, WordStream provides affiliates with a host of custom marketing collateral, which includes banner advertisements, email copy, product brochures, case studies and designated landing pages…
As you may have heard last week, Google purchased Aardvark – “…a new kind of tool that lets you tap into the knowledge and experience of friends and friends-of-friends. Send Aardvark a question and you’ll get a quick, helpful response from someone with the right knowledge and experience to help.”Below we outline 5 reasons why Aardvark was purchased by Google:
Some of the innovations in Yahoo’s demo from Yahoo SearchSpeak which included their Winter Olympics shortcut (which went live on Friday), updates to Search Assist, Twitter integration, and a new idea we’re working on in their labs that will let you circle an area on a map on your iPhone and find restaurants within that area.Yahoo! SearchSpeak @ Yahoo! Video
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On Tuesday (Feb. 9) we released a new study, The Key to Driving Retail Success with Social Media: Focus on Facebook (U.S. & U.K.), written by Kevin Ertell, VP Retail Strategy.Since social media is the hot topic that is becoming so ubiquitous in our everyday lives, we thought it was important to check in with customers to get their thoughts. How do they interact with retailers via social media? How would they prefer to interact? What value are they seeking from their interactions with retailers via social media?As part of a study of nearly 10,000 visitors to the biggest e-retail websites in the United States, Fore-See Results wanted to use the methodology of the American Customer Satisfaction Index (ACSI) to examine these issues, because the ACSI is able to show how different elements of a shopper’s interactions with a company (including on social media) impact their purchase intent, loyalty, and recommendations…
Thanks to a friend and colleague of mine (Jennifer Hogan), Web Analytics World is proud to launch our brand new logo. The logo has been simplified significantly but also has some deeper meaning to it. It not only portrays a line graph, which perfectly relates to analytics but also includes the letters ‘WAW’ for Web Analytics World. The 2 flavors of our logo in baby blue and black are shown below…
Hitwise announced today that Google accounted for 71.49 percent of all U.S. searches conducted in the four weeks ending Jan. 31, 2010. Yahoo! Search, Bing and Ask.com received 14.57 percent, 9.37 percent and 2.64 percent, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93 percent of U.S. searches.
Percentage of U.S. searches among leading search engine providers
Domain
December 2009
January 2010
Month-over-monthpercentage change
www…
comScore’s recent digital year in review reveals that the MySpace demographic has gotten younger over the last year whereas Facebook’s 24 & under crowd decreased and its 25-34 year segment increased. An analysis of demographic composition of Facebook, MySpace and Twitter users revealed important differences that reflect their appeal to various audiences. MySpace saw its user composition shift toward younger audience segments in 2009, with people age 24 and younger now comprising 44…
Today comScore released its 2009 US Digital year in review in which they examined the trends in U.S. Internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile.Focusing simply on the social media section the report reveals that by December 2009, almost 4 out of every 5 Internet users engaged with a social networking site. Social media accounted for 11% of all time spent online in the US…
If you missed it last week, Sysomos released a ‘what’s hot’ list of Twitter topics in 2010 so far. As you can imagine, topics such as Tiger Woods, Avatar and Haiti were amongst the most popular this year. Full post here.
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By: Dave Lewan, Director of Government/Public Markets, ForeSee Results The fourth quarter ACSI E-Gov Index was released (Jan 26), and there’s good news: e-gov remains at its all-time high score of 75.2 on the ACSI’s 100-point scale.Satisfaction took a little dip when President Obama first took office, in part because people were waiting to see what happened with public support of openness, transparency, and trust (which plays right to e-gov’s wheelhouse), but that’s not the whole story, because federal managers were working on this stuff long before Obama took office and will continue to long after he leaves…
A couple of weeks ago I’ve written about Web Analytics – Getting Help from External Resources or Not? And about the implementation consultants (either from the web analytics vendor themselves or the external consultant) having done these implementations many times before. This time I’ll talk about the advantage of having an independent external implementation consultant rather than one from the vendor…
Google Analytics is a comprehensive reporting tool, that allows you to gain insights into your website visitors. However even though it provides a lot of useful data, there are still a few limitations.Here are some neat hacks and plugins you can use to import detailed data into Google Analytics.Getting Started with Google AnalyticsIf you need a complete guide to Google Analytics I highly recommend the Google Analytics Cheatsheet(pdf), created by Ian Lurie with Conversation Marketing…
Google Analytics Annotations are now available to all users. Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time graph. Building upon the concept of bringing Intelligence to data, capture the tribal intelligence of your company – which tends to be the most expensive and easily lost resource of all. A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers…
The first step in an ongoing effort to make Google Search as social as the web itself, Google social search is an new feature that surfaces public web content from your friends and online contacts. It is currently available on google.com for all signed-in users. …We’re all getting ready to be parents for the first time and we have lots of questions. So, what do we do? We search Google, of course! With Social Search, when we search for [baby sleep patterns], [swaddling] or [best cribs], not only do we get the usual websites with expert opinions, we also find relevant pages from our friends and contacts…
Japan’s largest mobile-phone company NTT DoCoMo Inc. had released its first ever Android powered mobile phone HT-03A model in May an year ago. Marching ahead the company is now ready to release a new smartphone model, Xperia, as it aims to make a difference in the Smartphone market.
Xperia, created by Sony Ericsson Mobile Communications AB will run Google Inc.’s Android operating system and is scheduled to reach the Japanese market by April…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at SEMNewsDaily.com
