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feedproxy.google.com- — Tue, 05 Apr 2011 09:23:31 +0000

Google Analytics Update (Beta)Always looking to push the boundaries, Google have released the latest version of Google Analytics and opened it up to a select few analytics accounts for beta testing.( If you have not already been invited you can sign up to request early access via this link – Google Analytics beta )Google say the new release will make it easier to find information and share data but also claim the release new will offer some new core functionality…

Google Social Search Update

feedproxy.google.com- — Mon, 28 Mar 2011 12:13:08 +0000

Social gets serious: Google Social Search Update:Google have recently announced updates to their social search functionality. While social search has been around since 2009 many people are still not aware of exactly what social search is, the impact it can have on the search experience and some of the benefits it can bring to the end user.So what is social search ?The power of referral through social networks, blogs and forums is constantly changing the dynamics of the internet…

42% of Tweets Made by Non Official Apps

feedproxy.google.com- — Thu, 17 Mar 2011 19:41:50 +0000

Last week Twitter announced changes to its API rules concerning Twitter client apps. To determine usage of different Twitter clients, Sysomos reviewed a sample of 25 million tweets on March 11 – the day Twitter unveiled its new API policy. The data shows that 42% of tweets were made by non-officials apps – more than four times the amount claimed by Twitter. UberSocial and TweetDeck continue to be the two largest non-official app used to post tweets…

26% of App Downloaders are VERY Loyal

feedproxy.google.com- — Tue, 15 Mar 2011 02:57:13 +0000

In their past study Localytics found that 26% of the time tablet/smart phone users never use the same application again. In this study, Localytics found that another 26% of people become very loyal, repeat customers, using a new application more than 10 timesFrom a previous Localytics study. One time app usage grows from 22% to 28% over the course of 2010.

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Google Down 2% Share in February – Hitwise

feedproxy.google.com- — Fri, 11 Mar 2011 05:22:36 +0000

Hitwise has released their search market share numbers for February 2011. Overall Google is down 2%, while Bing (including Yahoo) moved up 5%. Additional highlights below:

Google accounted for 66.69% of all U.S. searches conducted in the four weeks ending Feb. 26, 2011.
Bing-powered search comprised 28.48% of searches for the month, an increase of 4% vs. Jan 2011.
Yahoo! Search and Bing receiving 14…

HootSuite Launches New Social Analytics

feedproxy.google.com- — Thu, 10 Mar 2011 05:06:42 +0000

Today HootSuite launched Social Analytics. This collection of tools are built to give you a better view of your social profiles with powerful analytics tools to measure results and customize reports.

HootSuite Social Analytics from HootSuite on Vimeo.

Track follower growth for each of your social profiles with aggregated views for Twitter and Facebook

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Canadian Digital Year in Review 2010 – comScore

feedproxy.google.com- — Tue, 08 Mar 2011 20:57:49 +0000

comScore has released their annual Canadian Digital Year in Review report (2010), The report consists of some excellent data which provides an overview of the digital landscape in Canada including Internet usage, video consumption, advertising effectiveness, and social media.Below are some highlights that we found interesting.YouTube accounted for the large majority of videos viewed online with more than 6…

Apple iPad 2 vs. Motorola Xoom

feedproxy.google.com- — Thu, 03 Mar 2011 05:32:46 +0000

With the release of the iPad 2 today, the Silicon Alley Insider chart of the day was very timely comparing the Motorola Xoom vs. iPad 2. In many areas both tablets are very comparable, however the iPad 2 is lighter, thinner and currently less expensive.

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Which Angry Bird is Most Likable [Infographic]

feedproxy.google.com- — Wed, 02 Mar 2011 08:09:35 +0000

Perhaps one of my favorite infographics of all time? The Oatmeal put together this hilarious graphic which outlines the likability of all the birds. Apparently they are not big fans of the green boomerang bird

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Top Losers from Google’s Farmer Update

feedproxy.google.com- — Mon, 28 Feb 2011 07:48:32 +0000

Last week Google introduced an update to its index which would try and remove low quality sites from the top of its results. There was a heavy focus in targeting content-farms which syndicated much of their content from other sites via RSS feeds as well as sites which were generally not useful to searchers. A company called Sistrix did an excellent job trying to quantify the results of Google’s update via its ‘visibility index’…

ObservePoint: Automated Web Analytics Auditing & Site Monitoring

feedproxy.google.com- — Fri, 25 Feb 2011 03:36:17 +0000

One of the biggest and most consistent concerns within a website measurement strategy is the quality of the data. This is especially a concern for large sites where new content/actions regularly occur and the analytics implementation is quite complex. All of the larger players in the analytics space offer professional services whereby they perform an audit of your web analytics implementation, however this is quite expensive and isn’t always a regular process…

Mobile Transactions – 1 Trillion Dollars by 2014

feedproxy.google.com- — Thu, 24 Feb 2011 04:10:41 +0000

According to eMarketer, the value of mobile transactions will reach close to 1 trillion dollars by 2014. Later in the article eMarketer breaks down the top activites conducted over mobile for US & Europe vs. Asian users.

62% of users in Europe & US Check bank account balances vs. 33% of users in Asia
41% of users in Europe & US make purchases at stores via mobile vs. 11% of users in Asia
38% of users in Europe & US transfer money via mobile vs…

Airline Twitter Statistics

feedproxy.google.com- — Tue, 22 Feb 2011 05:04:15 +0000

Great infographic shared by Penn Olson which shows how the different airlines use Twitter. There are over 180 airlines using Twitter who average 4.1 tweets per day – Delta leads the way with almost 64 tweets a day. Jet Blue joined Twitter on May 2007 and now has 1.7 million followers. On a given day 164 tweets are directed towards United Airlines, which responds with 3.3 tweets a day. Over 50% of the tweets about United are negative…

Facebook Shares worth $14, Twitter Tweets worth $8

feedproxy.google.com- — Mon, 21 Feb 2011 05:07:30 +0000

What is the value of a social action in online commerce? This is what a firm called Chompon hoped to answer in their latest study [PDF]. In regards to gross value per action a “Facebook Share” is worth $14, a “Facebook Like” is worth $8, a “Twitter Tweet” is worth $5 and a “Twitter Follow” is worth $2. The values were based on ‘next sale’ after the social media action and not the entire lifetime value of a customer…

Countries Where Facebook Doesn’t Dominate

feedproxy.google.com- — Fri, 18 Feb 2011 04:47:46 +0000

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SMB Website Study: Frequent Updates + Social Media = Greater Traffic

feedproxy.google.com- — Thu, 17 Feb 2011 05:00:11 +0000

SiteKreator, small business website builder, has just released the results of their study in which they analyzed 5,000 random websites through 2010. The results revealed that small businesses who update their site content more often receive more traffic on a monthly basis vs sites who make less frequent updates. Additionally, sites which leveraged social media in their online strategies also received more traffic than sites not using social media…

8.5 Billion Video Streams on YouTube in January (US)

feedproxy.google.com- — Tue, 15 Feb 2011 00:23:07 +0000

According to the latest data from Nielsen, online video usage is up 45% from the same time last year. YouTube is still way out in front with 8.5 billion video streams, however it was down 2.6% vs last month. Video rental service, NetFlix was up 37.5% to 200 million streams during the same time.Microsoft sites were the fastest-growing video brand month-over-month, increasing 26.1% to 17.3 million unique viewers…

158 Million People in the US Will Watch Video Content Online in 2011

feedproxy.google.com- — Mon, 14 Feb 2011 06:39:35 +0000

In their latest report eMarketer estimates that in 2011, 68.2% of US internet users, or 158.1 million people, will be watching video content online each month. By 2015, that figure will increase to 76% of internet users, or 195.5 million people. In the same period, online video advertising spending will surge from $1.97 billion to $5.71 billion.

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Visits to Quora Tripled in January

feedproxy.google.com- — Fri, 11 Feb 2011 04:39:43 +0000

According to the latest post on the Hitwise blog, the volume of visits to Quora nearly tripled in January due to considerable coverage from technology news websites. Below are highlights from the post:

Search has been the major driver of traffic of Quora over the past 6 months and accounted for nearly 49% of the visits last week.
Social Networks like Facebook and Twitter have also been key as users can share their both their questions and answers among their networks…

Superbowl Sets Tweets Per Second Record – Sporting Event

feedproxy.google.com- — Thu, 10 Feb 2011 05:22:34 +0000

Very interesting chart on the Twitter blog which shows the total number of #superbowl tweets across the 5 hour span of this year’s Superbowl. During the 5 hours, the average tweets per second (TPS) was 3,283. There were huge tweet spikes during the packers first and second touchdowns, with the next largest coming at half time when Usher took the stage. At the end of the game, the Superbowl broke the sporting event TPS record with 4,064…