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Inspiring an Army of Bloggers at Connected Marketing Week

feedproxy.google.com- — Thu, 29 Jul 2010 02:21:40 +0000

Day 1 of Connected Marketing Week in San Francisco starts with BlogWorkz including a session called: Inspiring an Army of Bloggers. Here users will learn What it takes to inspire an army of corporate bloggers under the banner of one brand. And how businesses are reaching out to customers and enthusiasts as blogging brand ambassadors. I had a chance to catch up with one of the panelists, Lee Sherman Editor-in-Chief, Personal Finance Group (Intuit) to get his insight on the session…

Interview: CNN’s Sr. Director Dermot Waters on Real Time Storytelling

feedproxy.google.com- — Wed, 28 Jul 2010 04:54:36 +0000

One session definitely worth attending at next month’s SES in San Francisco is Real-Time Storytelling where panelists will discuss how mainstream media must embrace social media and take on the critical role of curator of the conversation in order to survive. I was able to catch up with Dermot Waters, Senior Director of Product Development, CNN.com, who will be participating on the panel. Read our chat below:[Manoj]: What is CNN’s approach to real time and how important is it as foundational strategy of spreading the news?[Dermot Waters]: At its core, CNN was founded on the concept of real-time storytelling…

12 Steps to a Better Landing Page – Infographic

feedproxy.google.com- — Tue, 27 Jul 2010 03:50:50 +0000

Loved the latest YouMoz post on SEOmoz by Oli Gardner (Co-Founder of Unbounce.com) who combines 2 of our favorite topics together: Infographics and Landing Pages. Oli provides a 12 step infographic detailing how to rehab your landing pages. Landing page tips and infographic below:

One Page Per Source
A/B Testing
Ad Message Match
Context of Use
Videos Increase Conversion
Direction Cues
Data vs…

Top B2B Facebook Pages and their Growth

feedproxy.google.com- — Mon, 26 Jul 2010 04:45:12 +0000

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5 Min with Andrew Chang of LinkedIn – SES San Francisco Preview

feedproxy.google.com- — Fri, 23 Jul 2010 01:20:56 +0000

Search Engine Strategies is less then a month away and this year it’s taking place at the Moscone Center in San Francisco. Earlier this week I had the opportunity to catch up with Andrew Chang, Marketing Manager at LinkedIn, to get some insight into his session on PPC and SEO best practices—specific to B2B. Read our conversation below:[Manoj]: Your session at SES is related to SEO/PPC strategies with regards to B2B, how does LinkedIn become part of equation?[Andrew Chang]: Millions of people visit LinkedIn each day to connect and re-connect with colleagues and business associates…

How Social Media Mashups Will Give You an Edge in both Engagement and Monetization

feedproxy.google.com- — Thu, 22 Jul 2010 03:07:44 +0000

Guest Post: Marat Galperin – Co-Founder, www.ucubd.com As bloggers we are constantly looking for ways to make our blogs more interesting. It goes without saying that it’s important to write well and to know our audience and focus on topics relevant to it. However, these days it may not be enough to simply write good blog posts and assume that our readers will be sufficiently entertained. So what more can we do? I have found that creating new multimedia experiences for our readers by mashing together various social media content is an effective way to increase audience engagement and drive more traffic…

6 Quick & Simple HTML Form Builders

feedproxy.google.com- — Wed, 21 Jul 2010 05:02:41 +0000

Recently I was in the market for web-form automation widgets/software, basically a service that would allow me to create a custom web-form, collect data and have it hosted. After a little bit of research I was quickly able to find 6 solutions which all fit my need. Here is a summary of th 6 Webform automation services:

Form Experts – Full service website form services which include dozens of features including: Free Templates, Submission to Email/Excel/Database, Email Auto-Responder, Usage Statistics and much more starting at $7/month…

Facebook Flops; Google Drops

feedproxy.google.com- — Tue, 20 Jul 2010 12:00:05 +0000

By Larry Freed

So you may have seen by now that the big ACSI (hashtag #ACSI) report on e-business was released today with a bang.

On any given year, there is big news in one of the measured categories, but this year, we have big news in all three!

Social Media: This is the first year the ACSI has measured social media sites, and the results are surprisingly terrible…

7 Steps to Publishing / Selling Online Magazines with MagCloud

feedproxy.google.com- — Mon, 19 Jul 2010 05:54:14 +0000

Companies like Time, Wired, and BMW have invested in publishing magazines on the iPad ever since it came out but now with help of HP’s Magcloud, literally anyone can begin publishing magazines of their own. Magcloud suggests that using their 7 step process (and about 2 weeks in time, you can setup and begin selling online magazines. Below is an out line of their 7 step process:

Create: The publisher creates a magazine in a design program
Upload: The publisher uploads the PDF to MagCloud, fills out the description, and orders a proof
Proof: MagCloud prints, binds, and mails the proof to the publisher
Publish: The publisher reviews the proof…

The Social Network (Facebook) Movie Trailer

feedproxy.google.com- — Fri, 16 Jul 2010 03:09:16 +0000

Justin Timberlake posted a trailer to the new Facebook movie (The Social Network) on his blog in which he plays Napster’s founder Sean Parker. In the “Social Network” Parker gives advice to the young entrepreneur, Mark Zuckerberg – played by Jesse Eisenberg. The release movie is set for October 1, 2010.

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BAO for iPhone: Compare US Neighborhood LifeStyle on your Phone

feedproxy.google.com- — Thu, 15 Jul 2010 08:59:02 +0000

ReadWriteWeb reports that BAO for iPhone pinpoints the user’s location and shows key demographic data about that area. According to the application, within a mile of your house are just over 15,000 people, with an average age of 35 and an average income of over $100,000. The app also tells you what percent have a college education, are homeless, are home owners, and how much is spent on retail shopping in my area…

Google Drops 1.1% June 2010 – comScore Search Market Share

feedproxy.google.com- — Wed, 14 Jul 2010 05:13:56 +0000

comScore: Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! (up 0.6 percentage points to 18.9 percent), and Microsoft (up 0.6 percentage points to 12.7 percent). Both Yahoo! and Microsoft have experienced gains due in part to contextual search approaches that tie content and related search results together.comScore Core Search Report*June 2010 vs…

Google Analytics Alerts using Custom Segmentations

feedproxy.google.com- — Tue, 13 Jul 2010 05:02:36 +0000

With the introduction of Google Analytics’ intelligence engine came the ability to setup alerts for a variety of different metrics. Google extends alerts by allowing you to create them on top of custom segmentations – see video below for an example.

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Invent Google Android Apps without Coding Experience

feedproxy.google.com- — Mon, 12 Jul 2010 05:48:40 +0000

According to the NY Times, Google has released a “Do-it-yourself” platform for Android, called App Inventor, whereby anyone can create an Android app without knowing how to program.

The free software, called Google App Inventor for Android (http://appinventor.googlelabs.com/about/), has been under development for a year. User testing has been done mainly inschools with groups that included sixth graders, high school girls, nursing students and university undergraduates who are not computer science majors…

Bing Up 7% From May, Google Down 1%

feedproxy.google.com- — Fri, 09 Jul 2010 04:42:20 +0000

Hitwise announced today that Google accounted for 71.65 percent of all U.S. searches conducted in the four weeks ending June 26, 2010. Yahoo! Search, Bing and Ask received 14.37 percent, 9.85 percent and 2.19 percent, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.94 percent of U.S. searches.

Percentage of U.S. searches among leading search engine providers

Domain

May 2010

June 2010

Month-over-month percentage change

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Facebook Serves 1 Billion ‘Likes’ in 24 Hours

feedproxy.google.com- — Thu, 08 Jul 2010 04:40:20 +0000

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Growths and Declines with Top Social Media Players

feedproxy.google.com- — Wed, 07 Jul 2010 05:33:02 +0000

It’s been a while since we looked at the growth of some of the largest social media players, so I plugged their sites into Compete.com to see what the traffic looked like over the last year. At a high level it appears Facebook, Twitter and Stumbleupon all appear to be growing quite nicely, whereas MySpace, Bebo and Digg have noticed significant declines.

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Top 20 Branded Facebook Pages

feedproxy.google.com- — Tue, 06 Jul 2010 04:12:21 +0000

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36% of Recruiters will Spend Less on Job Boards in 2010

feedproxy.google.com- — Mon, 05 Jul 2010 05:08:15 +0000

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SEO and Analytics 101

feedproxy.google.com- — Fri, 02 Jul 2010 05:28:03 +0000

The video below was developed by Ian Lurie of the Conversation Marketing blog. The video gives an overview of four basic SEO metrics, what they mean, and how to track them in Google Analytics.

SEO analytics 101 from ian lurie on Vimeo.

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