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100305 11:11
A misconception about web pages that lingered for a long time on the Web was that most people who visit your web site will enter your site on your home page. Another one is that the meta description you choose for a page will usually be what a search engines shows as the snippet, [...]…
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100301 00:31
Sometimes when you search at one of the major search engines, you’ll see an extra set of links showing up under one of the listings in those search results. Referred to as either quicklinks or site links, most often those will show up for the listing at the top of the search results like in [...]…
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100225 04:11
A new patent filing from Apple may be a sign of changes to the way Apple presents music recommendations at the iTunes store. That change was hinted at last December when Apple acquired the streaming music site, Lala.
The patent application lists Ryan Dixon, Digital Album Content Manager at iTunes, as the inventor, and provides [...]…
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100224 12:48
One of the words that often appears when someone describes how search engines work is relevance. A search engine attempts to show searchers web pages and other results that might be relevant to the words that they used when they perform a search. Yet, there are a number of different ways that you can [...]…
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100223 01:58
Feb 23,
01:58
Industry News
Charles Knight, who is now the Search Editor at Nextweb pointed me to a Bloomberg report at BusinessWeek, Google, Yahoo Sued by Xerox Over Search Query Patents.
The patent infringement complaint (PDF – 308k) contains claims that specifically name the following programs as infringing Xerox’s patented technology: Google’s Adsense and Adwords programs, Google Maps, [...]…
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100219 11:09
It may be possible that governmental web sites are at least as important, and in some cases more important that most of the other web sites online. They can provide information on when and where to vote, when and where laws are being made, when and where you can access elected and appointed officials, and information about possibly a large number of services that goverment may provide, from trash pickup and some utility services to police and fire and rescue information…
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100217 10:58
When you perform a search at a search engine, you usually see a list of links to web pages in response to your search.
Over the past few years, search engine have started showing a mix of other types of results, including images, links to related news stories or blog posts, videos, book and music search [...]…
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100216 13:16
Geographic and political boundaries are challenged by the Web, where laws of one state or province or country may differ from another.
Web sites intended for an audience in one country can often be viewed by visitors from most other countries as well. Sites offering services for a global audience may try to [...]…
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100212 10:47
When a search engine indexes an image on the Web, it often has to rely upon the words that it finds associated with that picture. Those words could include the file name, alt text for the image, a caption, as well as other text on the same page.
Those words can be misleading, however, and [...]…
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100210 16:01
Sometimes when you perform a search at Google, you may notice that search results shown from some forums might include additional information, such as how many posts are in a thread, how many authors participated, and when the last post was made, like in the following search snippet:
If you’ve seen those types of results and [...]…
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100208 11:23
You’re writing a page about a new stadium in your City, soon to enjoy the sounds of crowds in the bleachers watching duels between batters and pitchers, hoping to watch balls batted over the centerfield fence, or shutouts pitched, or the perfect doubleplay.
Your page could simply contain a picture, a street address, and maybe a [...]…
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100131 10:18
In my last post, I wrote about a patent application describing how Yahoo might come out with a widget that could be used with blogs, to recommend old posts on those blogs based upon your lifestreaming activities.
It appears that Yahoo may have even grander and more financially motivated intentions behind collecting information about [...]…
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100128 09:03
Many blogs display a list of “recent” blog posts or “most popular” blog posts in their sidebars, using a plugin widget. But those lists of blogs stay the same regardless of who is visiting the blog.
Imagine a sidebar widget for a blog that can consider the online activities of visitors at sites like Facebook, [...]…
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100127 15:09
Search for “cheap cars” at Yahoo in the future, and you might see web search results and paid search results for terms like “job searches” or “bicycles” in the future, according to a recently published Yahoo patent application.
If you’ve been keeping a close eye on Google search results lately, you’ve possibly noticed that sometimes when [...]…
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100125 13:38
Jan 25,
13:38
Misc
Conferences
In its very earliest of days, SEO by the Sea began as an idea to have a gathering of people interested in internet marketing and search engine optimization away from the big cities, the expensive hotels, costly conferences, and crowded conference centers.
The idea of returning to those roots is something I’ve been considering [...]…
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100124 22:30
The last time I wrote about Facebook’s intellectual property was in a post from August of 2007 titled Facebook Timeline and Patent Application. At that time, Facebook only had one patent filing published at the US Patent and Trademark Office, Systems and methods for social mapping, which focused upon how members of the social [...]…
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100121 12:19
I usually help site owners with increasing traffic to their web sites, and keep an eye on patent filings from companies that are involved in delivering information to people on the Web. But there seems to be another kind of traffic on the minds of companies like Apple, Yahoo, and Google.
The intersection between [...]…
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100119 20:38
Over at the Official Google Blog, Google’s Steven Baker just announced a major change in the way that Google handles search results by including synonyms for some words that may be used in queries, in the post
Helping computers understand language.
I wrote about the change on December 22, 2009, in my blog post How Google May [...]…
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100118 17:08
While in his Late 20s, Benjamin Franklin came up with a list of 13 virtues, which he thought were areas in his life where he could improve. He wrote these virtues down in a book and kept notes on how he was addressing them in his life. He chose a different virtue to [...]…
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100115 12:27
I originally wrote the following article a couple of years ago for publication at Website Magazine. It presents one way of thinking about the evolution of search and search engines, and I thought it might be a good idea to share it here as well. I’ve added a few very minor updates to the [...]…
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100114 15:14
At some point in the not distant future, Yahoo search will be replaced with Microsoft’s search service Bing.
Exactly how that might impact the other services that Yahoo offers isn’t really clear at this point, but it’s likely that Yahoo will still offer many of the portal services that it provides to its visitors now.
Will [...]…
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100113 12:53
I like old buildings and local history, and learning about how towns and areas have grown and developed, and I put together a little project that might give me a quick glimpse of some of the history of each state in the US.
It seemed like an easy task to start with, creating a Google [...]…
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100112 14:48
You may be familiar with the “I’m Feeling Lucky” button that appears under the search box on Google’s home page. Enter a search query into the search box, and click on the “I’m Feeling Lucky” button, and Google will deliver you to the top result for your query. That button has been on [...]…
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100108 17:31
Imagine that you are the owner of the Eugene O’Neill Theatre in Manhattan, New York, and you have a marquee banner that lets passersby know what performances are currently taking place on your stage, as well as posters advertising coming attractions.
Google has captured images of your theatre for Google Maps StreetViews, and have [...]…
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100105 09:40
When you view a set of search results, sometimes you’ll see some additional links for more pages on a site included within a single search result for a page. This often happens when a search engine considers the query that you used to be a “navigational” query, where the intent behind your search is [...]…
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091228 11:18
A few months ago, I stopped at a store to search for a new phone. The place I stopped at offered a couple of dozen different models of phones with different features, and I narrowed my search down to three or four that listed features on their boxes that sounded interesting. Usually, I’ll [...]…
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091222 11:53
When someone searches the Web, one of the challenges that they often face is using the right words in their search to find what that they are looking for.
Search engines usually rank pages based upon how prominently terms from a searcher’s query appear on those pages, and if a searcher doesn’t use the right words [...]…
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091221 03:12
Search engines have evolved tremendously since they first started appearing on the Web more than a decade ago.
I thought it might be fun to take a look back at some of popular search engines of yesterday, and spent a little time at the Internet Archive traveling back to the earlier days of search. [...]…
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091219 18:26
When you visit a search engine, and type a word or phrase such as “Hilton,” or “ESPN,” or “Nature Conservancy,” into a search box, chances are that you want to visit the home page for Hilton Hotels, or ESPN or the Nature Conservancy. If the pages for those sites show up at the top [...]…
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091214 22:27
If you search for “pizza,” or “movie times,” or “division of motor vehicles,” there’s a chance that you might want to find information about where to get pizza near you, or to find what films that local movie theatres or showing, or find out more about driver’s licenses in your area. This is true [...]…