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	<title>SEM News and Free SEO Search Tool Website &#187; JoannaLord</title>
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		<title>How to Benchmark in Analytics</title>
		<link>http://www.seomoz.org/blog/how-to-benchmark-in-analytics</link>
		<comments>http://www.seomoz.org/blog/how-to-benchmark-in-analytics#comments</comments>
		<pubDate>Tue, 27 Jul 2010 23:00:20 +0000</pubDate>
		<dc:creator>JoannaLord</dc:creator>
				<category><![CDATA[Analytics]]></category>

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		<description><![CDATA[We have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data [...]]]></description>
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<p>We have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data mining, but really pushing ourselves to revisit our analytical processes&#8230;</p>
<div id="st200812195259" class="st-taf trans40" style="position:relative;"><script type="text/javascript" src="http://cdn.socialtwist.com/200812195259/script.js"></script><img alt="SocialTwist Tell-a-Friend" style="border:0;margin:0;padding:0;" src="http://images.socialtwist.com/200812195259/button.png" onmouseout="hideHoverMap(this)" onmouseover="showHoverMap(this, '200812195259',  'http%3A%2F%2Fwww.seomoz.org%2Fblog%2Fhow-to-benchmark-in-analytics', 'How+to+Benchmark+in+Analytics')" onclick="cw(this, {id:'200812195259',link: 'http%3A%2F%2Fwww.seomoz.org%2Fblog%2Fhow-to-benchmark-in-analytics', title: '+How+to+Benchmark+in+Analytics+' })"/></div>]]></content:encoded>
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		<title>Competitive Intelligence: Purpose &amp; Process</title>
		<link>http://www.seomoz.org/blog/competitive-intelligence-purpose-process</link>
		<comments>http://www.seomoz.org/blog/competitive-intelligence-purpose-process#comments</comments>
		<pubDate>Wed, 28 Apr 2010 20:19:58 +0000</pubDate>
		<dc:creator>JoannaLord</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[When it comes to marketing your brand online there is just so much to do. We spend our days researching, creating, implementing, and then measuring the success of our efforts. There are dozens of channels to participate in, and obviously thousands of ways to go about marketing your brand, but however you slice it&#8212;online marketing [...]]]></description>
			<content:encoded><![CDATA[<p>When it comes to marketing your brand online there is just so much to  do. We spend our days researching, creating, implementing, and then  measuring the success of our efforts. There are dozens of channels to  participate in, and obviously thousands of ways to go about marketing  your brand, but however you slice it&mdash;online marketing comes down to  introducing new audiences to your brand, keeping your current brand  users happy, and evolving the brand/company itself&#8230;</p>
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