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05/18/12 15:42
May 18, 15:42 SEM Interviews
DoubleClick Search V3 is one year old! Over the last year we’ve focused on:
- Campaign Management
- Deeper Insights
- Bid Optimization
- Better Results
To learn more about a year of DoubleClick innovation, visit the DoubleClick Search blog.Posted by Allison Sommer, Inside AdWords crew
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05/18/12 15:35
May 18, 15:35 SEM Interviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Search In Pics: LinkedIn Bike, Chrome Watch & Facebook @ Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more…
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05/18/12 15:09
May 18, 15:09 SEM Interviews
Dude, overt link buying is like SO 1998. Imagine a link buying approach that is so over the top that even experienced link builders cringe, as opposed to the usual report-as-spam-and-delete daily doings? OK, so this one takes the cake and we’re featuring it in this week’s installment of Just-Fer-Phun-Phriday.
I like that Rob thinks our site is well designed, warm fuzziness…
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05/17/12 16:02
May 17, 16:02 SEM Interviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Search API Now On Paid Platform
About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing Search API to the paid platform. Microsoft said for the time being, the Bing API will still be free – to try out…
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05/17/12 14:50
May 17, 14:50 SEM Interviews
Minnesota has long been a state that’s prided itself on its commitment to education. Now the state has taken on the mission of becoming a technology hub as well, setting the goal to become one of the country’s top five technology states by 2020. Last week, we travelled to Minnesota to pilot two new programs designed to help students with an interest in technology get a jump on the job market, and learn directly from Google engineers over Google+ Hangout…
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05/17/12 10:00
May 17, 10:00 SEM Interviews
We’ve recently made a few improvements related to AdSense reporting to help you find information more quickly and to address some of the most common asks we’ve heard from you. Good things come in threes — so here are three recent updates to look for in your account:
1. View all-time reports
When selecting a date range for your reports, you’ll now have an ‘All time’ option to view all earnings, impressions, and clicks accrued since your first impression…
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05/17/12 05:07
May 17, 05:07 SEM Interviews
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities…
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05/16/12 16:04
May 16, 16:04 SEM Interviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Launches Knowledge Graph To Provide Answers, Not Just Links
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results…
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05/16/12 12:00
May 16, 12:00 SEM Interviews
Earlier this year, we introduced the Learn with Google webinar program, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business…
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05/15/12 16:05
May 15, 16:05 SEM Interviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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05/15/12 16:02
May 15, 16:02 SEM Interviews
If the last few months of ranking changes have shown me anything, it's that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey, you can do yourself a favor by avoiding the appearance of link spam…
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05/15/12 12:03
May 15, 12:03 SEM Interviews
Once again, Internet Week New York is in full force, and we hope that you’ll come and join Google+ for some of the festivities as the city’s digital thinkers, from developers to ad agency execs, collaborate on a week of panels and parties:
- IAB Innovation Days: On Wednesday, May 16 at 1:45pm, Kate Stanford, Group Product Marketing Manager for Social Ads, will be giving a presentation at IAB Innovation Days at Skylight Soho about connecting with customers through a joint strategy across mobile and social platforms…
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05/15/12 02:00
May 15, 02:00 SEM Interviews
Whether you’re a marketer in Milan or a planner in Pretoria, you can now get your hands on more Google research and tools to help you better understand your audience and how consumer behavior is changing. Our Think Insights website has just expanded to cover 21 different countries across Europe, the Middle East and Africa.
Think Insights can help you understand your customers better, develop your digital strategy, find data to support a business case, stay on top of the latest consumer and industry trends and get insights directly from industry thought leaders…
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05/14/12 15:58
May 14, 15:58 SEM Interviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia
While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least that is what I said during a recent presentation in Sydney, where I had the pleasure of meeting Alistair Lattimore (Al)…
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05/11/12 15:50
May 11, 15:50 SEM Interviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- How Big Data Changed Crime Fighting & Is Changing The Practice Of SEO
In the mid 1990’s, New York city Mayor Rudolph Giuliani introduced a technology-based crime measurement system called CompStat. The system enabled Police leadership, for the first time, to discern crime trends and respond to crime fluctuations on a neighborhood-by-neighborhood basis rather than the limited incident-by-incident view they previously had…
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05/11/12 15:30
May 11, 15:30 SEM Interviews
As of June 12, 2012, AdWords Editor versions 9.0 and prior will be sunset. After this date, changes made via these versions will not be implemented in your AdWords account. Please download the latest version (9.7.1.) at your earliest convenience, but no later than June 12, 2012.You can upgrade to version 9.7.1 through the auto-update prompt or download the latest version from the AdWords Editor website…
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05/11/12 11:57
May 11, 11:57 SEM Interviews
When we launched bid simulator in 2009, we wanted to make it easy for you to understand the impact of bids on your advertising results. Until now, you’ve been able to access bid simulator at the keyword and ad group level.To allow you to more easily simulate and apply bid changes at scale, we’re pleased to announce the launch of campaign bid simulator.To access campaign bid simulator, go to the Opportunities tab and select “campaign bid simulator” from the left navigation tree…
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05/10/12 15:59
May 10, 15:59 SEM Interviews
SEOmoz and I don't always see eye to eye on industry issues, but I still have a lot of respect for the company. In fact SEOmoz is still the website that I send people to, when they want to learn about SEO or get into our industry. Rand kindly invited me to the SEOmoz office when I was in Seattle this week, for a chat and the opportunity to present a Whiteboard Friday.
This week's Whiteboard Friday covers the recent Penguin Update, including what to do and what not to do…
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05/10/12 15:59
May 10, 15:59 SEM Interviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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05/10/12 10:06
May 10, 10:06 SEM Interviews
These days, moms use technology in a ton of creative and resourceful ways to keep their families running smoothly. As a working mom myself, I use Google Calendar to keep track of our three busy kids and all their different activities, sports and schools. Technology also keeps us connected—I’m always amazed at how a Google+ Hangout between my kids in California and their grandparents in France can make the distance between them feel so small…
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05/9/12 17:11
May 9, 17:11 SEM Interviews
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
This is the third and final installment in this mobile SEO blog post series, covering the impact of the new Google smartphone bot and how you can use it to make the most of your mobile content…
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05/9/12 15:58
May 9, 15:58 SEM Interviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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05/9/12 14:20
May 9, 14:20 SEM Interviews
This week, the English AdWords Community team is pleased to welcome three new members to the AdWords Top Contributor program: Moshe Avichai, Pankaj Sabharwal, and Scott Dunroe. The Top Contributor program recognizes advanced AdWords experts who have dedicated their time and passion for AdWords to helping other users in the Community. Read their stories below about how they first got involved in the AdWords Community…
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05/9/12 14:11
May 9, 14:11 SEM Interviews
Sharing is deeply sensory. From cooking a favorite meal to getting together with friends, it’s the smells and the stories and the smiles that make human connections so essential. With Google+ we want to extend these moments online, so it’s only right to focus on the most personal of personal computers: your mobile phone.
To be clear, we’re not interested in a mobile or social experience that’s just smaller…
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05/9/12 10:37
May 9, 10:37 SEM Interviews
If you follow Web Designer Wall, then you have noticed the PSD2HTML banner ad on the sidebar. PSD2HTML is not only my long time supporter, but they are also one of the most recognized vendors in PSD slicing services. Today I’m happy to partner with PSD2HTML to give away PSD to HTML slicing services to [...]
Advertise here with BSA
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05/9/12 03:03
May 9, 03:03 SEM Interviews
Since reporting late last year that Facebook sharing buttons, through the Open Graph, will morph into a variety of creative verbs and nouns beyond Like, Share and Recommend, custom integrations have been gradually popping up around the Web.
Custom Facebook buttons enhance the connection between consumption and social networking, allowing consumers to express how they feel about brands and products – a trend that’s catching on thanks to Pinterest…
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05/8/12 20:28
May 8, 20:28 SEM Interviews
I am already getting fake webmaster tool notification messages using the above subject line & the following message:
Hello dear managers of http://www.seobook.com/! My name is Olivia, and the issue I’m gonna to discuss is for sure not new, but really actual and complicated, otherwise your website and therefore business wouldn’t have lost their favourable positions. Yes, I want to talk about Google Panda and Penguin…
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05/8/12 16:01
May 8, 16:01 SEM Interviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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05/8/12 11:21
May 8, 11:21 SEM Interviews
One of the best parts of my job working on the Google Education team has been hearing inspiring stories time and again of great teachers who build strong relationships with and bring out the best in their students. We recognize that there are many factors that can impact a student’s ability to learn, and that technology can be a valuable assistant in overcoming educational barriers, but that it’s really teachers, not technology, who help students realize their full potential…
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05/8/12 10:48
May 8, 10:48 SEM Interviews
Email marketing is easy, right? It seems so simple. Yet some respected companies still make classic email marketing mistakes. Read on for an online marketing rant down memory lane.
Before there were AdWords, Facebook or LinkedIn targeting, there was venerable email marketing. In this current (tricked out) demographic targeting era, where we regularly model and market to complex “Personas” and their sub- “Personalities,” it’s important to take a step back and remember the basics…