Many businesses nowadays conduct in-house social community management, while seeking outside expertise for continuous guidance. Establishing your brand’s online presence faces stiff competition, that’s why it is important to have long-term online marketing strategies.
Good thing, businesses can follow Jason Cormier’s “Four C’s” to create a strategic model that will benefit their brand…
In search engine optimization, link building is an important part of a website’s campaign. However, attracting organic links to your site can be frustrating and time consuming. Regardless, making your site link-worthy can ease the task.
First Impression
Even on the Internet, first impression also matters. Linking your site is your visitors’ way of introducing you to their audience—including autonomous search bots…
Also posted on the Google Commerce Blog
We announced that we’re creating a new shopping experience, Google Shopping, to empower merchants of all sizes to compete effectively. Through feedback from our merchant partners, we understand that the transition to the new Google Shopping experience may seem intimidating for first time AdWords advertisers. We take this feedback seriously and want you, our merchant partners, to know that we’re here to help…
Since Google’s “Penguin” update, hysteria over negative SEO has exploded, with people blaming it for every problem from falling rankings to their hands turning orange (Pro Tip: Check to see if you just ate a bag of Cheetos). I feel roughly the same way about post-Penguin negative SEO as I do about aliens. I’ve created the following graphic to illustrate my beliefs:
Ok, maybe that sounded a little harsh, but here’s the point – while I believe negative SEO is possible – and I’ve seen a handful of cases where I’m pretty sure it was effective – it’s usually not the root cause of a ranking drop…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google and Bing have reached all-time high levels, while Yahoo reached an all-time low in the latest comScore search market share numbers. They’re due to be released publicly later today or tomorrow, but financial analysts have seen and are sharing their copies of the data…
It is every website’s dream to create original link bait that will go viral over time. However, the key for success here is not just creating content all of sudden. It’s in the entire creative process.
Link bait is defined as any web content or feature that’s designed to attract attention and back links. Listed below are different ways on how you can create link bait that boosts website visitor…
Via illuminea, I’ve been handling the PPC for Xpandion.com and others, and recently came across two interesting problems I thought I’d document because they’re likely common to others: a) the error, “Placement URLs need to be provided in valid URL format” and b) what the heck anonymous.google.com is.
1) Google AdWords provides a misleading error called “Placement URLs need to be provided in valid URL format…
What is t-commerce, exactly?
If you Google t-commerce (or tcommerce), you’ll get results describing touch commerce (mobile), tablet commerce, Twitter commerce (no kidding), and television commerce.
Will the real t-commerce please stand up?
I won’t argue that the other T’s aren’t valid. But on this blog, t-commerce denotes television commerce, anything to do with tablets is m-commerce (mobile commerce), and anything social is social commerce (unless it’s Facebook, which has earned it’s F)…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Everyone dreams of going viral. Think of the traffic! The links! The search signal boosts, the audience growth, the brand awareness! It’s true: going viral does wonders for both search and social…
In May, we redesigned the Google+ experience for iPhone, adding full bleed photos that fall into place and bold visual elements that bring your stream to life. Today, we’re introducing new features for iPhone and an iPad app that you won’t be able to put down.
A hands-on iPad experience
The Google+ app for iPad was designed with the device in mind. Your stream styles content based on popularity, type and orientation…
In the past, navigating through museums could be an art form in and of itself. But Google Maps for Android has got wayfinding inside your favorite museums down to a science. With indoor maps and walking directions for U.S. museums now available on your Android phone or tablet, you can plan your route from exhibit to exhibit, identifying points of interest along the way, including between floors.
Today, we’ve added more than twenty popular U…
We’re excited to launch a series of Hangouts on Air to help guide small and medium sized businesses through the transition to Google Shopping. This series of Hangouts will guide you through an introduction to Google Shopping–giving you all the information you need to list your products on Google Shopping:
Session 1: Google Shopping Introduction and Overview: Friday, July 13th – 9:30am PDT
Session 2: Introduction to Merchant Center: Tuesday, July 17th – 9:30am PDT
Session 3: Creating and Optimizing Your Product Listing Ads for Google Shopping: Friday July, 20th – 9:30am PDT
Session 4: Trusted Stores Overview and Setup: Monday, July 23rd – 10:30am PDT
To tune into this Hangout On Air:
1) Visit the Google Ads Google+ Page at 9:30am PDT / 12:30pm EDT…
The new edition of MozCon is getting closer. It will be three days of pure immersion into everything new in SEO, Social Media, Content Marketing, and CRO and a wonderful occasion of networking, meeting online friends IRL, and, maybe, giving your professional life a twist.
Twenty-eight speakers, an EMCEE, and Roger MozBot are getting ready during these days to make MozCon an unforgettable learning experience…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
In an in-depth interview between Eric Enge and Google’s head of search spam, Matt Cutts – Cutts said that Google may discount the value of links generated by infographics…
As online marketers, you are constantly juggling. From building and optimizing campaigns to analyzing reports and managing budgets – sometimes all before you’ve had your morning coffee. And while there are many tools and solutions to help automate these tasks – from AdWords Editor, DoubleClick Search, and everything in between – choosing the right one for your business can be challenging.
Please join us for a webinar tomorrow, Tuesday, July 10, 2012 that will shine a light on the powerful Google tools available to agencies and marketers to more efficiently run some of the largest search campaigns in the world…
After much excitement and 150 entries for community speakers at MozCon, I'm happy to announce that we've chosen four amazing people to speak at MozCon 2012!
Darren Shaw from White Spark speaking about local optimization
Fabio Ricotta from Mestre SEO speaking about SEO for e-commerce
Jeff McRitchie from MyBinding speaking about creating professional video on a budget
Dana Lookadoo from Yo! Yo! SEO speaking about structure social sharing
Thank you so much to everyone who submitted pitches…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Twitter’s search tool has just undergone a slight makeover with a number of new features that should help get users to the information they’re looking for quicker than before…
It's time for another Mozscape index update. New data is now available in Open Site Explorer, the Mozbar, our tools and through the API. July's update comes with some good news, and potentially some bad news, too. As you're likely aware, the previous two indices, while huge in size (150B+ URLs each) suffered from a lack of freshness due to the additional processing time required to calculate our link graph and metrics over such phenomenally big numbers of links & pages…
Great detectives are timeless and now is a great time to start stepping up your SERP sleuthing 
SEO has long been a process in which instant financial gratification has been hard to come by (especially on a brand new project). I believe the “patience” trait required by the nature of SEO is what causes many projects to fail due to a couple of different things:
1. Many people getting into SEO get sold on “make a lot of easy money working from home” mantras and are lured in by otherwise dishonest marketers…
In this week's Whiteboard Firday, we are going to be discussing how you can use slide decks for web marketing. I've been leveraging the power of slide decks for quite some time now and would like to share a little bit about what I have learned.
Please share some of your own tips about using slide decks for SEO, social and content marketing in the comments below. Happy Friday everyone!
Video Transcription
Howdy, SEOmoz fans…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Microsoft announced they are adding a new ad serving feature to adCenter. The new feature is ad rotation and will allow advertisers to either (1) rotate the ads by to optimize for clicks or (2) rotate ads more evenly despite clicks or conversions…
It appears that rebranding Google Places continues. The search engine giant recently released its Google Places app version 1.4 for iOS. However, it is now called Google+ Local. Other than that, the app’s Android version also received an update this week. The rebranding goes in line with Google’s announcement last May 30.
The Birth of Google+ Local Pages
Last May, Google announced that Google+ Local Pages will be the new Google Places…
Facebook Ads has removed a key web UI feature that enabled non-enterprise-volume marketers to import Precise Interest targeting lists by text copy and paste. The feature was invaluable to many. It’s hard to say what’s more disturbing: a) That this particular feature, crucial to UI based work flow for smaller shops, was casually removed or b) That FB would remove any key feature without nary a comment, let alone documentation…
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
In our experience, we’ve discovered that we usually have to ease our clients into the realities of organic web marketing. They can get behind the groundwork of SEO easily enough; user experience and integrating the right keywords: these are not totally alien concepts to anyone who’s been around the marketing scene for more than three seconds…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google announced they are shutting down several products as part of their “summer spring cleaning” efforts. One of those products is iGoogle, once known to be Google’s faster growing product…
Technology creates tremendous opportunities to improve people’s lives. But to make the most of them, we need to focus—or we end up doing too much and not having the impact we strive for. So last fall we started a spring clean, and since then we’ve closed or combined more than 30 products. Today we’re announcing a few more closures. Here’s a summary of the changes we’ll be making:
In January, we launched the AdSense Publisher Toolbar to help you save time and monitor account performance directly from your pages. If you’re one of the over 31,000 publishers who have already installed this handy Chrome extension, you’ve probably noticed that we’ve renamed it to the Google Publisher Toolbar, as it now supports DoubleClick for Publishers as well. We’ve also been working on other major enhancements, and today we’re excited to share them with you…
There are a lot of misconceptions in the mainstream marketing world about Facebook (FB) as a fertile advertising platform. Deep psychographic research and a robust ad platform are essential for deadeye targeting- really honing in on the type of people you want not only to see your FB ads, but eagerly click on them (and subsequently, convert!). The most enchanting FB ads musing we’ve heard recently, was a comment made by a C-level guest in our office, who was interested in the estimated population of a specific demographic audience on Facebook: rural female parents…
In January, we launched the AdSense Publisher Toolbar to help you save time and monitor account performance directly from your pages. If you’re one of the over 10,000 publishers who have already installed this handy Chrome extension, you’ve probably noticed that we’ve renamed it to the Google Publisher Toolbar, as it now supports DoubleClick for Publishers as well. We’ve also been working on other major enhancements, and today we’re excited to share them with you…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Amazon has done a really interesting thing: it just bought mapping app UpNext. UpNext is a 3D mapping company that started on the PC in 2007 and more recently shifted its focus substantially to smartphones and the iPad…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at SEMNewsDaily.com
