SEM News and Free SEO Search Tool Website » Paid / PPC

What’s your X? Amplifying technology moonshots

feedproxy.google.com-A-Googler — Tue, 07 Feb 2012 02:10:00 +0000

Last week, we ran an experiment. We hosted a gathering, called “Solve for X,” for experienced entrepreneurs, innovators and scientists from around the world. The event focused on proposing and discussing technological solutions to some of the world’s greatest problems. Discussions began last week with this small event, and now we invite others to join the conversation on our website and our Google +page…

Supporting U.S. student veterans with a new scholarship

feedproxy.google.com-A-Googler — Mon, 06 Feb 2012 23:03:00 +0000

The newest addition to the Google scholarships family is the Google Student Veterans of America (SVA) Scholarship. We’re partnering with the nonprofit Student Veterans of America (SVA) to support their mission of providing veterans with the resources, support and advocacy they need to succeed in higher education and throughout their careers. The Google SVA Scholarship is available to student veterans who are pursuing degrees in computer science and related fields in the U…

SearchCap: The Day In Search, February 6, 2012

Barry Schwartz — Mon, 06 Feb 2012 22:01:22 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Managing PPC Through The Fog Of Long Tail Keywords
PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build out a big inventory of long tail keywords, or keep your campaigns neat and tidy, with fewer terms that account for most of the volume? Honestly, I’d say that most accounts I’ve seen, and indeed, many […

To Everyone’s Surprise Google Says "Sure, Go Ahead" To Swapping +1 Clicks For Content

Ruud Hein — Mon, 06 Feb 2012 18:49:45 +0000

Yesterday Joe Hall became annoyed. Otherwise soft spoken outspoken Joe had some choice words for an SEO company which had come up with what can be described as a creative way to get +1's:

The site's pages contained an inline popup layover thingie. You know, the page gets dimmed, the inline popup appears and then you have to click somewhere?

No biggie – popups work, after all – but this popup was different…

Watch our video to learn how to integrate AdSense ads with your quality content

feedproxy.google.com-Inside-AdSense-Team — Mon, 06 Feb 2012 17:10:00 +0000

Placing additional ad units on your site can have a big impact on your earnings. However, sometimes publishers find it difficult to decide whether an additional ad unit makes sense for their site. We’ve created a short video below to help you make sure you’re following best practices, as outlined on Google’s webmaster guidelines, when placing new ad units on your site.

Ultimately, great content is what will help your site stand out and engage your users…

Find Your Site’s Biggest Technical Flaws in 60 Minutes

Dave Sottimano — Sun, 05 Feb 2012 21:14:53 +0000

I've deliberately put myself in some hot water to demonstrate how I would do a technical SEO site audit in 1 hour to look for quick fixes, (and I've actually timed myself just to make it harder). For the pros out there, here's a look into a fellow SEO 's workflow; for the aspiring, here's a base set of checks you can do quickly.

I've got some lovely volunteers who have kindly allowed me to audit their sites to show you what can be done in as little as 60 minutes…

Focus on The Business Model

seobook.com-Aaron-Wall — Sun, 05 Feb 2012 00:43:23 +0000

Google’s Take on Search Plus Your World

A few weeks ago Google announced the launch of Search Plus Your World, which deeply integrates social sites (especially Google+) into the Google search experience to make it more personalized.

While Google claimed that the socialization was rather broad-based, the lack of inclusion of Facebook & Twitter along with the excessive promotion of Google+ raised eyebrows…

How to Build an Advanced Keyword Analysis Report in Excel

Dan Peskin — Sat, 04 Feb 2012 08:04:41 +0000

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review…

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

Michael Gray — Fri, 03 Feb 2012 18:34:25 +0000

In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubbles and why they are such a bad idea.

Last year Eli Pariser released the book the Filter Bubble (see my review of the the Filter Bubble)…

Kill The Bugs!

seobook.com-Aaron-Wall — Fri, 03 Feb 2012 15:47:54 +0000

You can learn a lot more about what Google really thinks by reading what their new hires say. They are not yet skilled in the arts of public relations & make major gaffs like this one:

Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users. That’s a good thing because SEO can’t scale, and SEO isn’t good for users or the Internet at large…

SearchCap: The Day In Search, February 2, 2012

Barry Schwartz — Thu, 02 Feb 2012 21:59:50 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options
Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter increased the ad description length by one additional character from 70 to 71…

Mind the Gap: Encouraging women to study engineering

feedproxy.google.com-A-Googler — Thu, 02 Feb 2012 16:13:00 +0000

Women make up more than half the global population, but hold fewer than a third of the world’s engineering jobs. In the U.S., female students comprise fewer than 15 percent of all Advanced Placement computer science test takers. Even in high-tech Israel, few girls choose computer science. Not only is this a loss to companies like Google and everyone who benefits from a continually developing web; it’s also a lost opportunity for girls…

Are Your Titles Irresistibly Click Worthy & Viral?!

evolvingSEO — Thu, 02 Feb 2012 13:01:42 +0000

The 80/20 Value of Titles

Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral…

SearchCap: The Day In Search, February 1, 2012

Barry Schwartz — Wed, 01 Feb 2012 22:06:06 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

French Court Fines Google $660,000 Because Google Maps Is Free
Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by making Google Maps free. According to The Economic Times, the French commercial court “upheld an unfair competition complaint lodged by Bottin Cartographes against Google France and its parent company Google Inc…

The 10 Golden Rules to Attracting Authority Links

neilpatel — Wed, 01 Feb 2012 21:08:14 +0000

In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. Back in 2009 Page Level Link Metrics and Domain Level Authority Features accounted for over 46% of your pages own authority:

In 2011, that percentage has dropped, but only by 4% [42…

The KISSmetrics Guide To LinkedIn Ads – Part I: The Basics

Sean Work — Wed, 01 Feb 2012 20:22:28 +0000

So your AdWords program is humming, Bing is kicking out a smattering of leads and you’re running Facebook ads. Good stuff.

Have you tested LinkedIn Ads yet?

Like AdWords, Bing or Facebook, LinkedIn advertising has its idiosyncrasies. It’s quite different from SEM or display buying. It’s a unique ad buying and ad management experience that deserves a handbook of its own. In this post, I’ll lay down the basics, explain how it works, and share with you some tricks and best practices to get the most from your LinkedIn CPC investment…

Playbook for tackling the Super Bowl with Google

feedproxy.google.com-A-Googler — Wed, 01 Feb 2012 18:39:00 +0000

While thousands of lucky fans will brave the crowds at the Lucas Oil Stadium in Indianapolis, Ind. to fill the coveted seats at this Sunday’s Super Bowl, many more in the U.S. will enjoy the game from home—in front of the TV, with mobile phones and tablets at the ready.

As the New York Giants and New England Patriots prepare for kickoff, here are several ways to make the most of the big game with Google—wherever you’re watching…

AdSense now speaks Indonesian

feedproxy.google.com-Inside-AdSense-Team — Wed, 01 Feb 2012 16:00:00 +0000

We’re glad to announce that Indonesian has just joined the family of AdSense supported languages. Let’s celebrate by raising our hands in a kecak dance, watching a wayang kulit show or cooking traditional Indonesian recipes.If you have a website in Bahasa Indonesia, you’ll now be able to earn money by showing Google AdSense ads. To get started, sign up for an AdSense account. We’ll review your application and in the meantime, we recommend you get familiar with the basics of AdSense and our policies…

Find New Keywords: Simplifying Keyword Research

Karen Semyan — Wed, 01 Feb 2012 13:12:35 +0000

In December, we rolled out branded keyword rules and metrics to campaigns to help you segment your branded traffic. Now, we’re excited to introduce a companion feature to make your keyword research easier: Find New Keywords. With this feature, you can view keywords sending you organic search traffic, filter on your brand rules, and determine if you want to track them in your campaign.

First, the basics…

SearchCap: The Day In Search, January 31, 2012

Barry Schwartz — Tue, 31 Jan 2012 22:02:46 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot
Matt Cutts, international diplomat? That might be the more appropriate title for Google’s chief spam cop. According to the Wall Street Journal, Cutts is in South Korea this week and, in a presentation Monday night for about 80 government officials, webmasters, lawyers and journalists, managed to singlehandedly convince some government reps to let Googlebot crawl […