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AdWords Policy Change Log to Announce Policy Changes

feedproxy.google.com-Inside-AdWords-crew — Wed, 28 Jul 2010 22:50:00 +0000

In order to help you stay up to date with changes to our AdWords policies, we’ve launched the AdWords Policy Change Log. This new site makes it easier to stay informed about upcoming AdWords policy changes by posting a short summary, including the affected region, for each policy change going into effect.While the AdWords Policy Change log will have the most comprehensive listing of changes to AdWords policies, if we anticipate that your account will be directly affected by an upcoming policy change, we’ll still email you a service announcement, as necessary, to make sure you’re aware of the change…

SearchCap: The Day In Search, July 28, 2010

Barry Schwartz — Wed, 28 Jul 2010 21:02:22 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Facebook Questions Opens To Limited Public Release
Long expected, Facebook’s new Facebook Questions service is now being offered. It allows Facebook users to specifically ask question to and get answers from others in Facebook’s now 500 million strong community…

Alex Trebek, teachers and Googlers unite at the Google Geo Teachers Institute

feedproxy.google.com-A-Googler — Wed, 28 Jul 2010 20:45:00 +0000

(Cross-posted from the Lat Long Blog)What do Alex Trebek, teachers and Googlers have in common? Last week, these individuals and groups all came together at the Googleplex in Mountain View, CA to celebrate exploration and learning.Google hosted its first Geo Teachers Institute, an intensive two-day workshop in which 150 educators received hands-on training and experience with Google Maps, Google SketchUp and Google Earth, including features like Mars, Moon and SkyMaps…

Switch to the new version of AdSense for search

feedproxy.google.com-Inside-AdSense-Team — Wed, 28 Jul 2010 18:50:00 +0000

Over the last two years, the AdSense team has offered the powerful Google Custom Search Engine (CSE) product as an improvement over the original AdSense for search. After some recent improvements, we’re now ready to retire the older version of AdSense for search. If the Google logo on your search results page reads “Powered by Google” instead of the newer “Google Custom Search” then you haven’t yet upgraded to the newer version…

What is Truly Automated, Adaptive PPC Bid Management Technology?

semvironment.com-jameszol — Wed, 28 Jul 2010 18:47:50 +0000

If you invested in bid management software within the past few years, chances are high that you were probably duped in one key area: automation.

Now, before you think I’m about to split hairs here…let’s walk through a few basics to make sure we’re on the same page…and…wait…who am I kidding? This might make you mad – or it will make ppc software companies mad so I suppose it really might split a few hairs…

Introducing the Google Mobile Ads Blog

feedproxy.google.com-Inside-AdWords-crew — Wed, 28 Jul 2010 17:04:00 +0000

As many of you know, we started the Go Mobile! series of posts on the Inside AdWords blog to give you an easy way to keep up with the world of mobile advertising.
The mobile industry has really evolved since the start of the series: mobile is becoming a core part of many marketing campaigns and publishers are developing mobile-specific content across the web and in applications across mobile operating systems…

SearchCap: The Day In Search, July 27, 2010

Barry Schwartz — Tue, 27 Jul 2010 21:03:25 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Report: Bing Generates More Clicks Than Google
Chitika, a veritable fountain of data lately, has generated some new interesting findings from activity on its search-based advertising network. The company compared ad click behavior on Google and Bing and found that Bing generated about 50% more clicks:
Across the sample of nearly 15 million impressions used for this study, Google users clicked on […

Updates to how our partners work with advertisers

feedproxy.google.com-Inside-AdWords-crew — Tue, 27 Jul 2010 17:05:00 +0000

In order to provide the best online marketing experience, we want to make sure that you understand how each dollar you invest in AdWords is performing.Today, we’re announcing some upcoming changes to the way our third party partners provide reports and information about AdWords to their clients. If you work with another company to manage your AdWords campaigns, you should be able to find out how much of your advertising budget (cost) was spent on AdWords, how many times your ads appeared (impressions) and how many times users clicked on your ads (clicks)…

SEO Chrome Toolbar is Here! Download the Mozbar for Chrome Today

Danny Dover — Tue, 27 Jul 2010 10:07:46 +0000

Well folks, this may be the biggest tool introduction since Ryan Seacrest started hosting American Idol. Today we are launching our SEO toolbar for Google’s Chrome browser. This sexy beast is full to the brim with SEO insight and time-saving SEO goodness. This free add-on is ripe for picking and available for download right this second.

Ask and Ye Shall Receive

Whether it’s from Twitter, Facebook, email or comments here on the blog, almost every day we get some sort of request for a Chrome Toolbar…

Demand Media’s eHow.com Using Interesting Expired Domain Redirect SEO Strategy

seobook.com-Aaron-Wall — Tue, 27 Jul 2010 07:32:49 +0000

Perhaps part of the “interesting data” Richard Rosenblatt was talking about was link anchor text on expired domains & cybersquatting efforts that he could redirect in bulk at high earning eHow pages.

Not to fear, Demand Media is a trusted Google partner, so the algorithm and engineers are prohibited to take action against the same activity which would get your website removed from the search results…

Light summer reading: entertaining legal opinions

feedproxy.google.com-A-Googler — Mon, 26 Jul 2010 23:33:00 +0000

Last November, we added legal opinions to Google Scholar. Legal opinions consider serious issues and help refine the laws that govern our country—but they can also be surprisingly entertaining. We’ve shared some of these for your summer reading pleasure on the Google Scholar blog.Rimes v. Curb Records, Inc., 2001 the opinion is written as a series of songs to be sung to tunes by LeAnn Rimes. It starts:LeAnn RimesA very rich and famous starWasn’t so rich in times afarBut what a talent she had!Read the rest on the Google Scholar blog…

SearchCap: The Day In Search, July 26, 2010

Barry Schwartz — Mon, 26 Jul 2010 20:59:09 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Mobilizes Place Pages for Android Devices
Today Google announced upgraded Maps for Android, with the addition of a new mobile version of Places (not to be confused with the Android app Places Directory). It enables users to browse for categories of businesses nearby…

Introducing Google Apps for Government

feedproxy.google.com-A-Googler — Mon, 26 Jul 2010 18:00:00 +0000

Today we’re excited to announce a new edition of Google Apps. Designed with guidance from customers like the federal government, the City of Los Angeles and the City of Orlando, Google Apps for Government includes the same great Google applications that people know and love, with specific measures to address the policy and security needs of the public sector.We’re also pleased to announce that Google Apps is the first suite of cloud computing applications to receive Federal Information Security Management Act (FISMA) certification and accreditation from the U…

AdSense: Behind the Scenes – Meet Evanne

feedproxy.google.com-Inside-AdSense-Team — Mon, 26 Jul 2010 16:20:00 +0000

In the last video of this series, Evanne, a member of the Partner Development team, talks about her favorite Google perk, her obsession with music, and an important tip she’d like to share with all of you.We hope you’ve enjoyed learning more about what goes on behind the scenes in AdSense. If you have feedback on this series, or ideas for future series, we’d love to hear them so please leave us a comment!http://www…

Honoring the 20th Anniversary of the Americans with Disabilities Act

feedproxy.google.com-A-Googler — Mon, 26 Jul 2010 16:06:00 +0000

[Cross-posted on Google Public Policy Blog]

Bending, walking, breathing, hearing, seeing and sleeping are simple things that are often taken for granted, as are thinking, learning, and communicating.

Twenty years ago today, the Americans with Disabilities Act (ADA) was signed into law. This milestone legislation bans persons or companies from discriminating against anyone with limited abilities…

Create a Link Building Team Within Your Organization

RobOusbey — Sun, 25 Jul 2010 23:09:23 +0000

At a small or medium sized company, you might be part of a very small team with responsibility for SEO, or you may the only person – and it might not even be your full time job.

In these cases, people often tell me that the greatest struggle is finding time and resources to do link building for their site. Rather than pitching your boss to hire a new team member to assist with SEO and link building, you may have more success (and get more value out of) asking for a little time with members of different teams from different disciplines…

Giant Monster Online Marketing Vendors List: Part 1

Lauren Litwinka — Fri, 23 Jul 2010 22:05:08 +0000

We get so many inquires seeking referrals for vendors that we decided to begin a master list of online marketing must-considers and invite our friends to contribute. We needed to start somewhere, so we decided to kick off our industry biz directory with a seed list of companies. So where to start? We noticed that Search Engine Strategies generously qualifies vendors for in the exposition hall roster…

SearchCap: The Day In Search, July 23, 2010

Barry Schwartz — Fri, 23 Jul 2010 20:34:42 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

French Newspapers Partner To Sidestep Google News
A group of six French newspapers is partnering to create an online news site that they hope will be an alternative to Google News. France’s National Daily Press Union announced the plan yesterday and said the virtual newsstand will be launched in September…

Google Display Network series: Effectively planning your online display campaigns

feedproxy.google.com-Inside-AdWords-crew — Fri, 23 Jul 2010 19:32:00 +0000

Cross posted from the Google Agency Ad Solutions Blog
We recently introduced a new umbrella name for our online display media offerings, the Google Display Network (GDN), to make our advertising solutions clear. You also heard from us about the investments we’re making in display advertising and the promise it holds to drive great marketing results. In this series of posts, we’ll cover what you can do today on the GDN…

Announcing the winners of the Google Online Marketing Challenge 2010

feedproxy.google.com-A-Googler — Fri, 23 Jul 2010 16:00:00 +0000

This year we held the third edition of the Google Online Marketing Challenge — a global university competition that gives students hands-on exposure to online marketing. Each team receives the equivalent of $200 to work with a local company and create an online marketing campaign. Teams have three weeks to mastermind a strategy before submitting a campaign report to an international judging panel of professors…