SEM News and Free SEO Search Tool Website » SEM Interviews

LDA – Is On-Page Optimization the SEO Secret?

Sat, 04 Sep 2010 12:59:04 +0000

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

How do I recap the SEOmoz PRO Seminar session on Uncovering a Hidden Technique for SEO? The title is so attractive that it produces Pavlonian symptoms as we salivate at the thought of uncovering a hidden SEO treasure…

Google Experimenting With 20 Search Results Per Page?

Andy Beard — Sat, 04 Sep 2010 09:10:59 +0000

You have always (well for as long as I can remember) been able to select the number of search results shown by Google.

The default is 10
Then they add in various other things like news, video, images, local results etc.

Those additions are generally known as universal search

Then you might have results included from your social circle – I have quite a large social circle because I follow lots of people on different social networks, so I almost always see them in the search results…

Google Apps highlights – 9/3/2010

feedproxy.google.com-A-Googler — Fri, 03 Sep 2010 23:00:00 +0000

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights” and subscribe to the series. – Ed.Recently we introduced powerful, time-saving features in Gmail: Priority Inbox and the ability to call phones right from Gmail. Google spreadsheets added new features, and many more businesses and schools moved to the cloud with Google Apps…

SearchCap: The Day In Search, September 3, 2010

Barry Schwartz — Fri, 03 Sep 2010 21:00:32 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Texas Attorney General Investigating Google & Antitrust Issues
Texas Attorney General Greg Abbott is conducting an investigation into Google’s business practices as they relate to search listings, in particular whether Google is manipulating its paid and editorial results in a way that violates antitrust laws…

Trimming our privacy policies

feedproxy.google.com-A-Googler — Fri, 03 Sep 2010 16:00:00 +0000

Long, complicated and lawyerly—that’s what most people think about privacy policies, and for good reason. Even taking into account that they’re legal documents, most privacy policies are still too hard to understand.So we’re simplifying and updating Google’s privacy policies. To be clear, we aren’t changing any of our privacy practices; we want to make our policies more transparent and understandable…

Your company on Google Maps!

Jonathan Villiard — Fri, 03 Sep 2010 13:50:16 +0000

This is a guest post by Jonathan Villiard. You can find him at his SEO website and at his Funny Blog.

Yeah, OK, so Gabriel knows about local SEO, cool. But he does not know all there is to know, since he never gave you the following advice!

Here is a simple yet effective tip about how to have your company show up on Google Maps!

Now I just have to wait to see if Gabriel will add this advice into his book…

Thanks Jon for this fun Friday Photo guest post !

Downloads For RSS Subscribers:

Updated Feb 8, 2010: Internal Link Building, a WordPress plugin…

SearchCap: The Day In Search, September 2, 2010

Barry Schwartz — Thu, 02 Sep 2010 21:01:56 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Showing Four Top AdWords Ads, Top One Google Mortgage Ad
When I search for [mortgage rates] in Google, I am presented with dozens of Google AdWords ads on the search page. But what is interesting is that the top ads is showing four different AdWords ads…

Back to the future: two years of Google Chrome

feedproxy.google.com-A-Googler — Thu, 02 Sep 2010 14:20:00 +0000

(Cross-posted from the Google Chrome Blog)Watching the 1985 classic Back to the Future last night, I was struck by how much things can change with time. The main character Marty McFly travels 30 years back in time, only to find that his house hadn’t been built yet, skateboards hadn’t been invented and nobody had ever heard rock ‘n roll.Looking back today on Chrome’s second anniversary, it’s amazing to see how much has changed in just a short time…

30 day challenge update: meditation!

Matt Cutts — Thu, 02 Sep 2010 14:08:04 +0000

It’s time for an update on my 30 day challenges. Here’s what I’ve done the last few months:

June: I didn’t respond to email after 10 p.m. and I read the New Testament of the Bible. Both were interesting in different ways. It turns out that 10 p.m. is a pretty good time for me to turn off email (I’ve tried 9 p.m. in the past and that didn’t work–Google can be a very email-heavy place at times)…

SearchCap: The Day In Search, September 1, 2010

Barry Schwartz — Wed, 01 Sep 2010 21:00:51 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Maps “Sponsored Map Icons” Test Comes To U.S.
Google Maps is now testing “sponsored map icons” in the United States. This was first tested back in March in the Australian version of Google Maps. The sponsored map icons are basically company logo enhanced points of interest icons…

Sphinn Is Dead: Long Live Anything Else

Ruud Hein — Wed, 01 Sep 2010 17:49:06 +0000

Surreal.

I drag my head out of a big SEO audit, throw a glance at Twitter and spot this:

Not completely numbed down by the heat (30 degrees Celsius outside, 250 thousand inside) I thought Todd Mintz must have done an op-ed on the hotly debated one week old decision by Sphinn to have it editors emphasize exceptional content by taking a hard look at voting patterns for crap…

ASA To Oversee UK Websites & Social Media

Andy Beard — Wed, 01 Sep 2010 17:16:33 +0000

The IAB in the UK is reporting that from 1st March 2011 the Advertising Standards Authority (ASA) will now have its coverage extended to include additional forms of online marketing and communication.

It was thought that this might come come into play in September (or at least 3rd Quarter) along with other revisions to existing coverage in the CAP codes which come into effect today, September 1st 2010…

Identify new opportunities in your AdWords account with the Opportunities tab

feedproxy.google.com-Inside-AdWords-crew — Wed, 01 Sep 2010 16:00:00 +0000

We’ve just added a new course to the AdWords Online Classroom about the Opportunities tab in your AdWords account.In case you’re not familiar with the Opportunities tab, it’s designed to help you discover ways to potentially improve your campaign’s effectiveness by suggesting keywords, keyword bids, and budget changes. These ideas are specifically catered for your account based on your campaign’s past performance and may help increase your AdWords return on investment…

Twitter Lists (part 1) – Twitter Wants Your Brand

Andy Beard — Wed, 01 Sep 2010 12:37:10 +0000

It has been 6 months since I left Twitter – plenty of time for Twitter to clean up their SEO act and if they needed/wanted some direct feedback I am not hard to contact directly.

What I am about to reveal in some ways is akin to publishing 0-day security stuff, and some SEOs will look on this as revealing things that they have been happy to exploit for months – thus some of this is fairly widely known, but maybe you don’t…

SearchCap: The Day In Search, August 31, 2010

Barry Schwartz — Tue, 31 Aug 2010 21:01:13 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Is SEO Integrated Into Your Localization Process?
For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers…

Online publishers: growing the display advertising pie

feedproxy.google.com-A-Googler — Tue, 31 Aug 2010 17:00:00 +0000

This is the latest post in our series on the future of display advertising. Today, director of product management Jonathan Bellack looks at our efforts to help online publishers generate more advertising revenue – Ed.For millions of online publishers—from the smallest blogger to the largest entertainment, news, e-commerce and information sites—online advertising revenue is vital. When publishers can maximize their returns, everyone benefits from more vibrant online content and websites…

How To Make Your Homepage More Dynamic

Michael Gray — Tue, 31 Aug 2010 14:43:22 +0000

One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage.

When I talk about adding dynamic content I mean in the main content section …I can think of only three or four websites I have ever worked on where the homepage wasn’t the most frequently crawled page on the entire website (the outlier cases were viral microsites, in case you were wondering)…

Email overload? Try Priority Inbox

feedproxy.google.com-A-Googler — Tue, 31 Aug 2010 03:55:00 +0000

(Cross-posted from the Gmail Blog)People tell us all that time that they’re getting more and more mail and often feel overwhelmed by it all. We know what you mean—here at Google we run on email. Our inboxes are slammed with hundreds, sometimes thousands of messages a day—mail from colleagues, from lists, about appointments and automated mail that’s often not important. It’s time-consuming to figure out what needs to be read and what needs a reply…

Mobile SERPS & Usability

Suzzicks — Mon, 30 Aug 2010 23:35:07 +0000

So here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically.

All One Index Soon?

Why does this happen?

Well, Google has said that they really don’t want to index two versions of the web – one mobile and one traditional…

Share your story with the new Google Translate

feedproxy.google.com-A-Googler — Mon, 30 Aug 2010 22:21:00 +0000

(Cross-posted from the Google Translate blog)Today, you may have noticed a brighter looking Google Translate. We’re currently rolling out several changes globally to our look and feel that should make translating text, webpages and documents on Google Translate even easier. These changes will be available globally within a couple of days.Google Translate’s shiny new coat of paintWith today’s functional and visual changes we wanted to make it simpler for you to discover and make the most of Google Translate’s many features and integrations…