Here is the audio if you’d prefer to listen

Eric: All right, this is Eric over here at SEO Book and today I’m fortunate enough to be joined by Taylor Pratt and Jon Henshaw from Raven SEO Tools, thanks for joining us today guys.

Taylor Pratt: Yeah, thanks for having us.

Jon Henshaw: Yeah, good to see ya!

Eric: All right, so we just have some questions here that I think our readers will appreciate and some of our members have been interested to know about as well…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Revamps Submit Content Page

  Google has updated their URL submission tool page and redesigned their Submit Your Content page. The old URL which was at google.com/webmasters/tools/submit-url/ now returns a page not found (404) error…

Just over a week ago, Google launched a massive change to search personalization, Search Plus Your World. Along with this change came a new toggle switch to shut off personalization. Below the Google search box and above the results, you’ll see something like this:

The default, person icon is personalized results, and you click on the globe to shut off “your world” (I won’t comment on how little sense that makes)…

At a valuation of about $50 Billion Dollars, with oodles of advertising revenue marching through its doors every day, we’re concerned that Facebook is not effectively servicing advertisers. We think the newly launched “Facebook Global Marketing Solutions Team” is a downgrade-wolf in the suit of a buzzwordy-sheep. From our own experience, we can vouch for that fact that speaking for millions of dollars of media spend does not rate a dedicated account rep’ any more…

It’s easy to spend too much money on pay-per-click.

The infographic below breaks down Google’s top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries.

While some of these click prices are not surprising, like for health insurance or wireless Internet deals (high ticket value and/or recurring revenue), others like ‘zumba dance dvd’ are considerably high relative to retail prices…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Infographic: How Much Does SEO Cost?

  How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject. Over 500 people and companies who offer search engine optimization services were asked about how their models…

In just over a month we will make some changes to our privacy policies and Google Terms of Service. This stuff matters, so we wanted to explain what’s changing, why and what these changes mean for users.

First, our privacy policies. Despite trimming our policies in 2010, we still have more than 70 (yes, you read right … 70) privacy documents covering all of our different products. This approach is somewhat complicated…

For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about how to use it and how to leverage it for SEO.  No matter who I am talking with or what the venue the number one question asked is "Who should I use for retargeting?" 

Over the past two years some retargeting companies have really emerged as leaders…

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Videos Indexed in the SERP

Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube?

Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a picture in the SERP…

I am not sure why Twitter engineers are struggling with this, and potentially misleading tech journalists (and even some well respected SEOs) with the SEO issues hampering the indexation of Twitter.com

This is all pretty basic technical SEO

Here is a very simple cleaned up Google search query that will bring up some interesting results

https://www.google.com/search?q=site:twitter…

It is not as benign as you might think.

Here is a link to the original 720p mp4

Some of the points raised in the video

1. We need to avoid a cartel of top sites with limited access, especially with Ggoogle and Facebook currently buying ads from each other in the free market.
2. Identity is important and both Twitter & Facebook fail to provide a method of bi-directional ownership – the “Don’t Be Evil” bookmarklet fails by linking Mark Zuckerberg’s Google+ to a Quora topic page about him… not his actual profile (if he has one) – it is possible for Google to do fairly well with some cases, e…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?

  On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than $2.5 billion. On the Q4 earnings call, just last week, Google announced a $5 billion annualized “run rate” for display advertising (including mobile)…

If you could hang out with President Obama, what would you ask him? Would your question be about jobs or unemployment? The threat of nuclear weapons? Immigration reform? Whatever your question is, submit it on YouTube for the opportunity to ask the President directly in a special interview over a Google+ Hangout from the White House.

On Monday, January 30, a few days after delivering his State of the Union address to the nation, President Obama will answer a selection of top-voted questions you’ve submitted in a live-streamed interview…

Businesses: raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing on + motivated results may be unhealthy for SERPs in the short term, opening a relatively easy + door to bomb Google SERPs serves the function of enlisting SEOs to goad businesses into participating in Google’s fledgling social community…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing’s New Ad Campaign: Bing Is For #Doing

  Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting the idea of making decisions, the new campaign is about people doing interesting things and uses the slogan, Bing is for #Doing…

As we head into 2012, we’ve been sticking to some old resolutions—the need to focus on building amazing products that millions of people love to use every day. That means taking a hard look at products that replicate other features, haven’t achieved the promise we had hoped for or can’t be properly integrated into the overall Google experience.

Here’s an update on some products that will be merged, open-sourced, or phased out in the coming months:

• Google Message Continuity (GMC): In December 2010 we launched an email disaster recovery product for enterprise customers that use Google’s cloud to back up emails originally sent or received in an on-premise, Microsoft Exchange system…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY

  Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In fact, Google’s stock is down over 9% in after hours trading…

Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.

As with every search result in Google, the top results are generally made up of the most trusted and authoritative results, so it makes the most sense for us to talk about the most trusted authoritative social media sites at the moment: Facebook, Twitter, LinkedIn, and Google plus…

We’re always looking for new ways to make it easier for you to use our tools, help you save time, and better understand account performance. With this in mind, we’re happy to share with you a new Chrome extension called the AdSense Publisher Toolbar. When viewing your website, this feature will show you a snapshot of your AdSense account performance as a widget in the corner of your browser window…

Last November, we announced our support for a new Data Journalism competition, organized by the Global Editors Network. The competition is now open to submissions and today we hosted an event at our offices in London to share details on how to compete and win a total of six prizes worth EUR 45,000. The European Journalism Centre is running the contest and Google is sponsoring.

Journalism is going through an exciting—if sometimes wrenching—transition from off to online…

For the last year, our data center team has been working on a project to bring our facilities to even higher standards for environmental management and workforce safety. Recently we got the good news that our work paid off.

All of our U.S. owned and operated data centers have received ISO 14001 and OHSAS 18001 certification. We’re the first major Internet services company to gain external certification for those high standards at all of our U…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s 5th “Doodle 4 Google” Contest Opens For K-12 Students

  Google has launched its fifth annual “Doodle 4 Google” contest, and this year’s version appears to be bigger than ever and easier to enter…

A few months ago at a keynote I asked people to embrace the HARD work of building a business [video]. We all fall in love with the concept of the four hour work week, don’t we…how can I make money and work less, right?  Who wouldn't. It’s natural.

The hard part is that almost every SEO I know who has a natural focus on scale has burned a more than their fair share of sites or clients in their career…

If you've visited the Internet today, you know that SOPA and PIPA are being poretested by companies like Google, Craigslist, Reddit and thousands of others. To them, we at Moz (and all of us in the web marketing world) say, "Thank You." It's not often that the web's interests align so clearly with the principles of economic and political freedom, and we appreciate those who are recognizing it today, along with those who'll continue the fight in the future…

This is an interesting play:

BBVA, Spain’s second-largest bank by assets, is teaming up with Google to use its search engine results to provide advanced forecasts of hotel and tourism demand in the country, part of a plan to market real-time economic indicators to its clients.

The bank and internet group will announce on Monday a scheme called the “BBVA-Google tourism activity in Spain indicator”…

If you frequent tech and marketing blogs, by now you’ve heard about Google’s latest major change to search – Search Plus Your World (or SPYW, possibly pronounced as “spew”).

Google now offers a “personal results” option for logged-in Google Account users that incorporates content shared by connections within Google+ and Gmail contacts (pretty much anyone in your email history with a Gmail address)…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Yahoo’s Co-founder Jerry Yang Resigns

  Yahoo announced its co-founder Jerry Yang has formally resigned after 17 years on the job. Yang co-founded the company in March 1995, and has been on the Board of Directors since. 17 years later, he has officially stepped down from its Board of Directors and all other positions with the company…

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you an example.

Unless there is a legal precedent or court ruling, it’s nearly impossible to get a page removed from Google…

Since launching a new report to show you how much you’re earning from Google-certified third party ad networks, we’ve received questions from publishers around how to make sense of the numbers they’re seeing. Some have let us know that they’re now blocking lower-performing ad networks based on revenue per thousand impressions (RPMs), a practice which can actually have a negative impact on overall revenue…

I've got good news. Today marks a new Linkscape index (only 14 days after our previous index rollout) which means new data in Open Site Explorer, the Mozbar, the Web App and the Moz API. It's also 

For the past couple years, SEOmoz has focused on surfacing quality links and high quality, well-correlated-with-rankings metrics to help provide a link graph that shows off a large sample of the web's link graph…