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Spammed, Slammed and Shut, Desperate SMB Closes Down his Places Listing

Mike — Mon, 06 Feb 2012 16:25:57 +0000

For the most part Places spam, in all of its forms, gets dispersed throughout the marketplace. The net affect is deleterious but the brunt rarely falls on the same real bricks and mortar shops time after time. Imagine that you lived in a town and worked in a field that has a single (and apparently compulsive) competitor that is willing to go to any lengths to gain a leg up in Google Places. You don’t just suffer a reported closing, or the rare piece of competitor review spam or the odd spam listing but you and all of your honest competitors suffer repeated abuses at scale…

411 Locals Back in the News

Mike — Mon, 06 Feb 2012 15:47:22 +0000

411 Locals has been implicated in widespread Places listing sabotage and accused of threatening an SMB. Well they are back in the forums with this recent report of their widespread spam. You can’t keep a good black hat down.

Poster HoskinsRick noted a range of examples of spamming that shared a number of features; keyword laden business names, either superpages or keyword focused domains, Place Page updates that referenced the address or domain name, plenty of fake reviews, royalty free photos and spot-on centroid locations:

Placentia Accident Attorney
Accident Attorney Raleigh
Accident Attorney Hartford
Accident Attorney Irvine
Accident Attorney Oklahoma City
Accident Attorney Oklahoma City
Accident Attorney Indianapolis
Accident Attorney Philadelphia

I can not say with 100% assurance that all of these are from 411 Locals but I called the first 4 or 5 on the list…

10 Most Important SEO Patents: Part 9 – From Ten Blue Links to Blended and Universal Search

Bill Slawski — Mon, 06 Feb 2012 15:42:52 +0000

In the early days of Google, when you performed a search, the results you received were just links to pages found on the Web, showing page titles, snippets, and URLs. Google started adding other types of searches to its Web search, such as:

July, 2001 – Image Search September, 2002 – News search December, [...]…

Google Acquires Fiber Optic Networking Patents (Kansas City and then the World?)

Bill Slawski — Fri, 03 Feb 2012 19:46:56 +0000

A few days ago, I asked the question, Is Google Aiming at Building Faster Networks and Data Transmissions? Google had acquired some interesting patent applications that have the potential to increase the speed and quality of data transmissions. An even more recent intellectual property acquisition by Google points to a growing interest in [...]…

Puppy Mill Upchuck To Superstar Articles: Setting Realistic Content Marketing KPIs!

Marty Weintraub — Wed, 01 Feb 2012 21:50:17 +0000

Did you get the memo? With Google’s increased focus on content freshness and other social-laced algorithmic updates, marketers already keen on blogging and other recurrent content strategies have a definite leg up. But how far do SEOs need to go and at how great a cost for what results?

What results can churn-and-burn-puppy-mill SEO-laced assembly content attain? Are there advantages to going “high-end” and really making an ongoing content investment, and how might that affect results? Sure, we all know the objectives are to drive traffic, earn links, generate social signals, compel & motivate conversion… but what results are reasonably attainable for which types of content?

Continuum Of Content Success
First, why do we create content, anyway? What are the ultimate objectives and how do we measure success? Here, marketers would say that content is successful when:

Customers and potential customers are provided with valuable insights to demystify processes, lend perspective, solve problems, stimulate interest; pique emotions and serve needs…

10 Most Important SEO Patents: Part 8 – Assigning Geographic Relevance to Web Pages

Bill Slawski — Wed, 01 Feb 2012 15:55:30 +0000

How much might one page on a website influence the rankings of other pages? When I joined an agency in 2005, our focus was on rankings for individual pages – optimizing their content for specific terms and phrases, and making sure that they had links from other pages, both onsite and off. I found [...]…

Is Google Intentionally Trying to Minimize the Fact that These are Ads?

Mike — Tue, 31 Jan 2012 18:22:01 +0000

Like many people, I have a less expensive, older LCD display at home that works just fine. With one exception. It makes Google Ads look just like a genuine search result. Obviously a screen shot doesn’t capture the “failings” of my typical display so I took a shot of the screen using my iPhone where you too can experience the lack of contrast. There is absolutely no distinction between the Adwords Express Ad and the local result…

Why Bricks & Mortar Retail Will Continue to Get Harder – Mobile Price Comparisons

Mike — Mon, 30 Jan 2012 14:47:25 +0000

Pew Research just released a report on The rise of in-store mobile commerce that looked at how Americans used their phones to assist with purchasing decisions this holiday season. In aggregate 52% of users relied on their cell phone to either check with a friend, look at product reviews or check pricing online. Younger users were significantly more likely to do so than users over 50.

It means that any store selling commodity retail products can look at significant price pressure from this behavior…

Is Google Aiming at Building Faster Networks and Data Transmissions?

Bill Slawski — Sun, 29 Jan 2012 15:44:22 +0000

Last July, a Google Blog post titled More Wood Behind Fewer Arrows announced the closing of Google Labs, where a number of experimental projects taking place at Google were available for the public to explore and try out. Many of those projects sprouted out of Google’s 20 percent time approach, where engineers are encourage [...]…

Is Google Reducing the Local Search Result Footprint?

Mike — Thu, 26 Jan 2012 19:11:26 +0000

I first noticed this yesterday where every search for “storage + city” returned a 3-pack result regardless of the city that was searched (ie storage Toronto, storage Detroit, storage Miami etc etc etc ). This was true even on international searches like storage Paris, Fr.This change apparently occurred about two weeks ago and despite doing a range of searches both logged in and not, the ”storage + city” never returned a Blended Result nor a Pack other than the 3-Pack…

Loci 2011: Gib Olander

Mike — Wed, 25 Jan 2012 18:32:01 +0000

Gib Olander currently serves as Director of Business Development for Localeze and frequent speaker at search marketing conferences. Localeze is a leading provider of merchant content management services, which includes; collection, organization, validation and distribution of merchant content. This content is widely used in the local ecosystems and the data is the foundation of place information at a large number of sites including Bing, Facebook and Twitter amongst others…

Google Places Myth: Linking to Your Places Page

Mike — Tue, 24 Jan 2012 14:05:08 +0000

I wondered if either of you had ever written an article (or seen a good one) on the merits of link building to a Place Pages. This is widely mentioned, of course, but I don’t believe I’ve ever seen anything attesting the merits of the practice. – Miriam Ellis

I see this piece of [mis]information being repeated and passed around local circles. Here is the response that I gave to Miriam as to my thoughts about the practice of linking to your Places Page:

This is a myth that has been spread around for years and is total poppycock…

Catalog of Current Bugs in Google Places and the Google Places Dashboard

Mike — Tue, 24 Jan 2012 10:00:20 +0000

A number of contributors to the Places forums (Treebles, Helmut, Nyagoslav, Linda Buquet, myself) have assembled this first shot at a list of known bugs in Google Places and the Google Places Dashboard. Google is not currently publishing such a list and until they do, this list might help you understand if what you are experiencing is a known issue or not.

My hope is that by putting these in a single location it will save some of you time and/or frustrations as you experience the problem…

Google’s Query Based Analysis and Reranking of Search Results

Bill Slawski — Mon, 23 Jan 2012 15:36:38 +0000

Somewhere in an alternative universe, it’s possible that one of the most feared hitters in baseball might have instead been known as one of its greatest pitchers. Babe Ruth started out as a pitcher for the Boston Red Sox in 1914, and when approached about getting his bat into the lineup on a daily [...]…

Will Google penalise itself for excessive ads above the fold?

Patrick Altoft — Fri, 20 Jan 2012 09:34:45 +0000

Google has released an algorithm update today designed to penalise websites that have too many ads above the fold (in the visible area of the page). This is a great move by Google because nobody wants to see pages full of ads.

The problem is that Google is being very hypocritical here because over the years the amount of ads on the search results pages have been getting bigger and bigger…

The Long and Winding Tale of Trying to Fix a Merged Listing

Mike — Thu, 19 Jan 2012 16:33:53 +0000

This person posted this detailed log of his efforts to resolve his merged business before the new unmerging repair process was in place in the Google Help Forums. He had previously posted this information at Linda Buquet’s blog as a counterpoint to her article about improving Google customer service. It very much reinforces the issues that Matt McGee had and is having with his wife’s listing…

Google Places Troubleshooting: Best Practice for Dealing with a Merged Listing

Mike — Thu, 19 Jan 2012 15:08:22 +0000

Google’s problem solving paths for fixing things that go wrong with a business listing have always been confusing. There are a range of possible (Report a Problem, MapMaker, Troubleshooters, Places Dashboard) to fixing a problem and there is the temptation to keep trying one after the other in an effort to get the problem fixed. Most SMBs and SEOs figure that getting a simple data error fixed should happen in near real time and think that if they just tweak one more variable then the fix should be in tomorrow…

Harnessing Headline Theories! Flashpoints To Final Polish

Marty Weintraub — Thu, 19 Jan 2012 13:49:04 +0000

My content marketing mentors were marvelous gray-haired men and woman, who cut their teeth during the Mad Men era. They trained me to develop story headlines first by brainstorming quickly through numerous theory statements, choosing the appropriate concept to develop, and then taking time to build out a polished headline.

The timeless premise is that it’s important to fully understand what needs to be communicated before attempting to package it in a headline…

Apple’s Siri Patent Application

Bill Slawski — Thu, 19 Jan 2012 10:49:42 +0000

A patent application was published today which describes the kind of intelligent automated assistant that we see in use on Apple’s iPhone 4S, known as Siri. But the patent isn’t necessarily limited to the iPhone application itself, and the describes how such a system could be used in a number of ways, including with [...]…

Planning for Social – A Small Not For Profit Takes the Next Step with a Social Media Assessment Report

Mike — Tue, 17 Jan 2012 10:00:38 +0000

The Preschool Learning Center (PLC), a small school for the developmentally disadvantaged in rural upstate NY , is like most not for profits: overworked, understaffed, a heart of gold and a very limited budget. There is probably no better program for kids with autism anywhere and certainly not in the markets they serve.

We helped them build their website in 2008 and it has been moderately successful for them…