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Inspiring an Army of Bloggers at Connected Marketing Week

feedproxy.google.com- — Thu, 29 Jul 2010 02:21:40 +0000

Day 1 of Connected Marketing Week in San Francisco starts with BlogWorkz including a session called: Inspiring an Army of Bloggers. Here users will learn What it takes to inspire an army of corporate bloggers under the banner of one brand. And how businesses are reaching out to customers and enthusiasts as blogging brand ambassadors. I had a chance to catch up with one of the panelists, Lee Sherman Editor-in-Chief, Personal Finance Group (Intuit) to get his insight on the session…

7 Cutting Edge Web Design Trends (that Can Actually Improve SEO)

randfish — Thu, 29 Jul 2010 00:26:22 +0000

As the worlds of web design and SEO merge ever closer, we’ve been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It’s terrific news for SEOs who love design and are capable of and passionate about making it part of their repertoire. It’s also great for designers who find that as they evolved from Flash designs to machine-readable CSS and separated markup from content, they’ve earned more links and more organic search love…

AdWords Policy Change Log to Announce Policy Changes

feedproxy.google.com-Inside-AdWords-crew — Wed, 28 Jul 2010 22:50:00 +0000

In order to help you stay up to date with changes to our AdWords policies, we’ve launched the AdWords Policy Change Log. This new site makes it easier to stay informed about upcoming AdWords policy changes by posting a short summary, including the affected region, for each policy change going into effect.While the AdWords Policy Change log will have the most comprehensive listing of changes to AdWords policies, if we anticipate that your account will be directly affected by an upcoming policy change, we’ll still email you a service announcement, as necessary, to make sure you’re aware of the change…

SearchCap: The Day In Search, July 28, 2010

Barry Schwartz — Wed, 28 Jul 2010 21:02:22 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Facebook Questions Opens To Limited Public Release
Long expected, Facebook’s new Facebook Questions service is now being offered. It allows Facebook users to specifically ask question to and get answers from others in Facebook’s now 500 million strong community…

Alex Trebek, teachers and Googlers unite at the Google Geo Teachers Institute

feedproxy.google.com-A-Googler — Wed, 28 Jul 2010 20:45:00 +0000

(Cross-posted from the Lat Long Blog)What do Alex Trebek, teachers and Googlers have in common? Last week, these individuals and groups all came together at the Googleplex in Mountain View, CA to celebrate exploration and learning.Google hosted its first Geo Teachers Institute, an intensive two-day workshop in which 150 educators received hands-on training and experience with Google Maps, Google SketchUp and Google Earth, including features like Mars, Moon and SkyMaps…

Groovy JSON String Escape Quote Nightmare

marcgrabanski.com- — Wed, 28 Jul 2010 20:00:39 +0000

Note: Normally I write solutions to problems, but this a problem I have no solution for. By explaining it I believe it will still be educational and therefore worth publishing.

The project I’m working on at the moment is in Groovy. In order to set JSON on page load, you have to escape either single quotes or double quotes.

var myJSON = ‘this is the cat\’s first day in Marc\’s house’; // JavaScript string

With groovy, you can cast something as JSON and set it to the view pretty easily…

What to search when you’re expecting

feedproxy.google.com-A-Googler — Wed, 28 Jul 2010 19:54:00 +0000

This is part of our summer series of new Search Stories. Look for the label Search Stories and subscribe to the series. -Ed.Having been a new dad for six months now, I’ve quickly come to learn two valuable parenting lessons. First, being a father is truly a full-time job—and second, sleep is completely overrated. Whether buying the latest bottles, binkies, blankets and bibs, or just blogging about the whole magical journey, becoming a father has been the most invigorating and moving experience of my lifetime…

Switch to the new version of AdSense for search

feedproxy.google.com-Inside-AdSense-Team — Wed, 28 Jul 2010 18:50:00 +0000

Over the last two years, the AdSense team has offered the powerful Google Custom Search Engine (CSE) product as an improvement over the original AdSense for search. After some recent improvements, we’re now ready to retire the older version of AdSense for search. If the Google logo on your search results page reads “Powered by Google” instead of the newer “Google Custom Search” then you haven’t yet upgraded to the newer version…

What is Truly Automated, Adaptive PPC Bid Management Technology?

semvironment.com-jameszol — Wed, 28 Jul 2010 18:47:50 +0000

If you invested in bid management software within the past few years, chances are high that you were probably duped in one key area: automation.

Now, before you think I’m about to split hairs here…let’s walk through a few basics to make sure we’re on the same page…and…wait…who am I kidding? This might make you mad – or it will make ppc software companies mad so I suppose it really might split a few hairs…

Introducing the Google Mobile Ads Blog

feedproxy.google.com-Inside-AdWords-crew — Wed, 28 Jul 2010 17:04:00 +0000

As many of you know, we started the Go Mobile! series of posts on the Inside AdWords blog to give you an easy way to keep up with the world of mobile advertising.
The mobile industry has really evolved since the start of the series: mobile is becoming a core part of many marketing campaigns and publishers are developing mobile-specific content across the web and in applications across mobile operating systems…

Review of Ontolo’s Link Building Book

seoroi.com-Gabriel-Goldenberg — Wed, 28 Jul 2010 15:33:08 +0000

Let’s start with some notes and free-association thoughts on the text of Ontolo’s link building book:

A – The first chapter got off to a good start with some clever ideas.

1) See how link building can support various departments. Makes me think of the interaction between links and sales (e.g. rank the lead gen whitepaper page) or links and PR (linkbait, publicity stunts, contests…)…

10 Lies Freelance Copywriters Like to Tell You

James Chartrand — Wed, 28 Jul 2010 15:30:00 +0000

Could it really be possible that some freelance writers would lie to you, saying whatever it takes to snag your business, justify their exorbitant fees, and turn you into a submissive client who does whatever they tell you?

Well… yeah.

It’s sad, but in the years I’ve been in the business, I’ve seen companies burned, stung, robbed, and strung out by unethical copywriters who couldn’t care less about them…

Awesome Examples of Bridges Photography

vitaly — Wed, 28 Jul 2010 12:59:00 +0000

This post features some beautiful photos of bridges. A creative photographer has the ability to bring life into a lifeless object with his experience and expertise. Have you seen some of these bridges already? What other beautiful architectural masterpieces can you think of? Let us know what you think in the comments to this post!

Beautiful Photos Of Bridges

Silicon City – San Francisco

The mouth of ny harbor

Golden Gate HDR

Runcorn Bridge at Twilight (11,000+ views)

Bridge at Multnomah Falls…

Creative Commons Images With WordPress Themes & Plugins

Andy Beard — Wed, 28 Jul 2010 11:21:17 +0000

I thought for completeness I would throw out some quick notes on the creative commons and how it relates to both GPL and proprietary WordPress theme licenses.

I am not a lawyer, this isn’t legal advice, and I am trying to make this “non-specific” to any particular theme because it affects users of themes, not just the theme authors.

The Difference Between GPL & Creative Commons

The primary difference between the GPL & the least restrictive Creative Commons licenses (such as SA – share alike) is that the GPL is aimed at programmers, and the Creative Commons is intended for various forms of art…

Free Ticket to FITC San Francisco

webdesignerwall.com-Nick-La — Wed, 28 Jul 2010 10:55:28 +0000

I have a free FITC San Francisco to give away. To get it: you just need to enter a comment in this post before August 6, 2010 and the winner will be selected randomly. The event will take place in San Francisco between Aug 17th to 19th. If you are getting the tickets, use coupon code "wdwluv" to get 10% discount. For more information, visit the FITC website.

…

Developing a Site Testing Process: Site Optimization 101

Linda Bustos — Wed, 28 Jul 2010 09:06:29 +0000

This is the fourth in a series of posts based on the material covered in our latest webinar: Taking Your Site Performance to The Next Level With Optimization Testing.

The ultimate goal of a Web optimization project is to improve revenue and profits driven through your site. Success is measured by tracking changes in KPIs (key performance indicators), most commonly AOV (average order value), conversion rate, days to purchase, bounce rate, cart and checkout abandonment…

Interview: CNN’s Sr. Director Dermot Waters on Real Time Storytelling

feedproxy.google.com- — Wed, 28 Jul 2010 04:54:36 +0000

One session definitely worth attending at next month’s SES in San Francisco is Real-Time Storytelling where panelists will discuss how mainstream media must embrace social media and take on the critical role of curator of the conversation in order to survive. I was able to catch up with Dermot Waters, Senior Director of Product Development, CNN.com, who will be participating on the panel. Read our chat below:[Manoj]: What is CNN’s approach to real time and how important is it as foundational strategy of spreading the news?[Dermot Waters]: At its core, CNN was founded on the concept of real-time storytelling…

How To Make Great Presentations

PeterD — Wed, 28 Jul 2010 03:53:24 +0000

At some point, most of us have to make a presentation.

Does the notion fill you with dread? Or perhaps you comfortable with presenting, but often don’t know what to say, or how best to say it? Do you think you might get more sales, or get your way more often, if you could made better presentations?

Making better presentations is a craft that can be learned. Let’s break the elements of a presentation down to an easy-to-use template…

How to Benchmark in Analytics

JoannaLord — Tue, 27 Jul 2010 23:00:20 +0000

We have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data mining, but really pushing ourselves to revisit our analytical processes…

SearchCap: The Day In Search, July 27, 2010

Barry Schwartz — Tue, 27 Jul 2010 21:03:25 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Report: Bing Generates More Clicks Than Google
Chitika, a veritable fountain of data lately, has generated some new interesting findings from activity on its search-based advertising network. The company compared ad click behavior on Google and Bing and found that Bing generated about 50% more clicks:
Across the sample of nearly 15 million impressions used for this study, Google users clicked on […