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Many businesses nowadays conduct in-house social community management, while seeking outside expertise for continuous guidance. Establishing your brand’s online presence faces stiff competition, that’s why it is important to have long-term online marketing strategies.

Good thing, businesses can follow Jason Cormier’s “Four C’s” to create a strategic model that will benefit their brand…

Large and small companies alike invest a lot of time and money working on improving their conversion rates. And as we all know, there are countless “experts” and websites all trying to sell you their advice on how to improve conversions.

In this blog post, I’m going to take a different spin on this conversion topic…

I surveyed 54 companies and asked each of them one question:

What is the one thing that you did that had the strongest positive impact on conversions?

54 companies below share with us what has worked for them…

With a view to redesigning their e-commerce site and increasing the number of sales it generates, WBC was keen to understand how web traffic interacted with the site, and where potential improvements could be made…

In search engine optimization, link building is an important part of a website’s campaign. However, attracting organic links to your site can be frustrating and time consuming. Regardless, making your site link-worthy can ease the task.

First Impression

Even on the Internet, first impression also matters. Linking your site is your visitors’ way of introducing you to their audience—including autonomous search bots…

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People around the world can now appreciate the beauty and timelessness of the wilderness through Street View…

We announced that we’re creating a new shopping experience, Google Shopping, to empower merchants of all sizes to compete effectively. Through feedback from our merchant partners, we understand that the transition to the new Google Shopping experience may seem intimidating for first time AdWords advertisers. We take this feedback seriously and want you, our merchant partners, to know that we’re here to help…

Click on the title to view the entire article in Web Analytics World

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Last year when we introduced MozCation, we never imagined we'd end up traveling all around the world to meet fellow mozzers. We had an amazing time meeting the community and learning about inbound marketing and getting to know some new cities and countries…

As a freelancer, when you bid for a job there are probably at least five, possibly ten other highly skilled people bidding for the same work…

The might of mother nature can often be as frightening as it is beautiful and enthralling. From wildfires to volcanoes, from tornadoes to lightning storms, and from floods to extreme droughts; these amazing acts of nature can make for some truly stirring photographs. Truly these oft devastating and destructive moments, when captured on film can be simply mesmerizing…

Earlier this week we published two articles by Louis Lazaris: one on why old browsers are holding back the Web and another encouraging Web users to upgrade their browsers and use modern browsers other than IE. This article presents another perspective on this issue. Nicholas C. Zakas, a well-respected member of the developer community, goes into specifics of why we should focus on the good parts of our job so we can tolerate the bad ones and why fixating on circumstances that you can’t change isn’t a recipe for success…

Ok, maybe that sounded a little harsh, but here’s the point – while I believe negative SEO is possible – and I’ve seen a handful of cases where I’m pretty sure it was effective – it’s usually not the root cause of a ranking drop…

From Search Engine Land:

• Google, Bing Hit All-Time Highs In June Search Market Share [comScore]

  Google and Bing have reached all-time high levels, while Yahoo reached an all-time low in the latest comScore search market share numbers. They’re due to be released publicly later today or tomorrow, but financial analysts have seen and are sharing their copies of the data…

And very soon, it will even make your decaf soy latte in the morning.

Don’t get me wrong. Social media is great, and you should use it in your marketing if that makes sense for your business.

But you should not put it ahead of email marketing…

Hey all,

The troubleshooter under “My listing has incorrect information” for Google+ Local support (http://goo.gl/6RYFm) is currently unavailable. It’ll be back in about a week.

In the meantime, the support team’s working hard to go through the previously submitted requests…

Before the development of social media and web aggregators, a page rank was used to measure the success of a website’s search engine optimization campaign. That’s why SEO practitioners would incorporate their keywords on their content, and then check which among them ranks and moves up. But nowadays, link building, natural search and keyword traffic, and conversion rates are also measured for SEO success…

It is every website’s dream to create original link bait that will go viral over time. However, the key for success here is not just creating content all of sudden. It’s in the entire creative process.

Link bait is defined as any web content or feature that’s designed to attract attention and back links. Listed below are different ways on how you can create link bait that boosts website visitor…