Yesterday, we took a look at Google’s related search function. If you haven’t come across this feature yet, give it a whirl, as it gives us a fascinating insight into the minds of search visitors.
More importantly, it reveals the patterns of language people use.
As you drill down through your chosen phrases, you should start to see specific patterns of language. Patterns might emerge in in form of questions, of doubts, of benefits, of price, of availability, and more…
More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers. If you’d like to take things to the next level, create separate mobile-focused campaigns so that you can optimize your keywords, ad text and landing pages for people using mobile devices.To help you understand what mobile optimization looks like, we thought we’d share the approach that Razorfish, a global digital advertising agency, took for one of their retail clients:
The Google Apps team here in New York City is a hotbed of movie fanatics. But while planning a recent movie night, we realized we spend too much time organizing our events and not enough time discussing, debating and watching movies.To take the hard work out of planning, we turned to Google Apps Script, which lets you write short programs that automatically perform simple actions within a spreadsheet…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Metrics firm comScore released some new quarterly mobile data that shows strong growth for Android handsets in the US and an increase in mobile web usage:
RIM showed modest growth while the iPhone’s growth, according to these figures, flattened…
Technical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my tips for regular checks you should be doing to stay on top of your website to maximise your search engine performance…
I use Google Reader a lot — not only to stay on top of the news, but also to find interesting blog posts and articles. I’m always telling my friends about Google Reader, and while some of them love it, others don’t want to take the time to set it up. For those of you who fall into this second category, we’re announcing Google Reader Play, a new product that makes the best stuff in Reader more accessible for everyone…
With more than 3 billion search queries a month, a search engine like Yahoo might be tempted to take a close look at, and analyze the data it receives in its search logs. That data might tell it what people tend to search for at different times of the day, and different days of [...]…
The Renaissance, Europe’s period of cultural, political and scientific rebirth, began in Florence around 600 years ago. At Google we’re interested in a (small “r”) renaissance of a different kind — a digital one. Since the launch of Google Books, we’ve been working with libraries and publishers around the globe to bring more of the world’s books to more readers around the globe. Any school child should be able to access the works of Petrarch, Dante or Vico (or, if they’re so inclined, Machiavelli)…
Earlier this week, Google offered a free download of its own SEO Report Card, an open and honest document that grades around 100 of Google’s own “products” (think Youtube, Maps, Adwords, Reader, Blogger etc). While it may satisfy your curiosity on how well the Big G does at SEO itself (seasoned search pros may snicker that only 10% are using the title tag properly), it can also help you audit your own website…
Every day, thousands of businesses choose the cloud. More than 2 million businesses have adopted Google Apps over the last three years, eliminating the hassles associated with purchasing, installing and maintaining hardware and software themselves.We’ve found that when businesses begin to experience the benefits of cloud computing, they want more. We’re often asked when we’ll offer a wider variety of business applications — from accounting and project management to travel planning and human resources management…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Choosing a content management system which helps you make progress internationally – rather than blocking every move – is a good plank to have in your strategy. Even if you’re not planning that international expansion just yet…
A few months ago, we updated the email communication options in your AdSense account to give you more choices about the types of messages you’d like to receive from us. You can now pick the types of messages that interest you from five categories:
If you’d like to receive emails with optimization tips that are targeted to your specific account settings and ad implementation, you’ll need to choose the category Customized help and performance suggestions…
[From time to time we invite guests to blog about initiatives of interest, and are very pleased to have Allison Schwam, Senior Search Analyst at Backcountry, join us here. -Ed.]When you don’t have to sacrifice your love of the outdoors for your career or vice versa, it’s something special. In fact, my love of both skiing and marketing has grown dramatically since I took my job at Backcountry. Getting to work with Google, specifically managing our AdWords acount, is an online marketing geek’s dream come true…
One key to building a winning PPC strategy has little to do with PPC at all.
The business you’re advertising via PPC needs to work on the web.
What are some examples of businesses that work well, and those that don’t?
Items that don’t sell so well include items that are easy, and cheap, to source locally, very heavy items that can’t be shipped easily, and items that need to be seen or tried on for size and fit…
By Melinda Rainsberger
More and more, designers, illustrators and coders are being asked to animate. Animation adds energy to a brand and heightens a customer’s emotional response. The software to do it is reasonably priced, and Internet connections can now deliver high-quality video. For these two reasons, animation-based advertising is booming on the Web. The makers of a small phone application might even devote a great deal of their budget to a Web animation that explains how the application works…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Most search advertisers have no question that testing ads is a good thing, and can lead to much higher performing campaigns. But is it possible to over-test and over-optimize, actually leading to worse results? The answer may surprise you…
Search Engine Optimization covers a huge range of tactics – all of which can bring direct benefit to a website. In this post, I’ve shared examples of different tactics used at different websites, and the effects that have been seen. If you’re considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing…
Google is planning to test ultra-high speed broadband networks and is considering one or more trial locations across the country. Google Fiber, so you’re considering moving to Duluth.. Join the club. In 1982 I came to visit. After a decade-long love affair with the Boundary Waters Canoe Area (BWCA) to the North, I finally made it here in 95’ and never left.
Google, over the coming days, we’ll be sharing aspects of our community and why aimClear, an internationally known search marketing agency, thrives here…
When your blog or website becomes successful and starts to get traffic, if you don’t make direct sales yourself or commissions via affiliate traffic, you almost always look for other revenue streams. The most common revenue stream is CPM based advertising or something like adsense. However, once many publishers start down that path, they almost always end up chasing off topic traffic…
Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African Americans. You’ve probably read the NYT articles or some Adage infographics on these demographics, but if these recent advertising efforts are any indication, the boat = still missed…
Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a whole new way.
Now that social signals (particularly Twitter) are becoming more important in the engines, they can help you pinpoint when a keyword is going to trip the ‘Query Deserves Freshness’ switch. If you can figure that out, you can gain a big competitive advantage by publishing fresh content in a targeted, timely manner…
We’re constantly focused on bringing new advertisers and more advertising spend to AdSense sites. One way to do so is to make it easier for brand advertisers to reach their goals on AdSense sites. Brand advertisers are focused on raising brand awareness and driving engagement, typically with display ads, for a product or service a person may buy in the future. Brand advertisers differ from direct response advertisers, who typically look for clicks and conversions from the campaigns they run on your site…
Today I am proud to announce the launch of the second version of Open Site Explorer. Since SEOmoz has officially moved out of consulting, we are now able to put our full resources into building fantastic SEO software. We want to thank all of you who provided feedback on the first version of the tool for your guidance and we look forward to hearing more from you in the future.
Now enough with the chit chat, on to the new features!
New Features:
Top Pages on a Domain
With the new version of Open Site Explorer you can get a sorted listed of the top 10,000 pages on a domain…
Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated…
We blog about optimizing your website all the time here at Yoast, and we usually give you tips and tricks you can implement straight away on how to do that. Now it’s time that we improve what we do, here at Yoast.com. So it’s time for a short survey, I’d be very grateful if you could fill it out for me:
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The Yoast.com Reader Survey: help us improve! is a post from Joost de Valk’s Yoast – Tweaking Websites…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Speaking today on CNBC, Yahoo CEO Carol Bartz said that Yahoo would “absolutely” consider a buyout offer from “any company at the right price.” According to paidContent, Bartz later qualified her comments to indicate that she’s not actively looking for a buyer, and that if she were in charge of Yahoo when Microsoft made its original […
This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm’s excellent and oft-referenced Local Search Ranking Factors. In that document, and in many places where local results are analyzed, it’s clear that getting your business/website into more listings, in a consistent fashion is a very good thing…
Recently, we announced new click-to-call phone numbers for local ads that appear on mobile devices with full internet browsers, like iPhone, Android or Palm Pre. This week, we’re bringing the same click-to-call benefits to national advertisers through phone extensions. Phone extensions allow you to add a phone number that will be displayed whenever your ad is triggered, regardless of the user’s location…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google has announced the winners of its Street View Trike suggestions contest – a contest that started last October with Google inviting the public to tell the company where to send its trike for hard-to-reach Street View images…
This week, we’ll be hosting two live webinars to help you discover how you can make the most of your AdSense account with a detailed understanding of DFP Small Business and AdSense for search.The DFP Small Business (formerly Google Ad Manager) webinar will take place on Tuesday, March 2nd.This webinar will cover how you can:
The AdSense for search webinar will take place on Wednesday, March 3rd…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at SEMNewsDaily.com
