Another great post from Jason Cohen popped onto my radar yesterday entitled "Startup Competitive Advantages the Work."
As a passionate (OK, maybe obsessed is the right word) startup guy and someone who loves SEO, I couldn’t help but want to jump into the fray with some thoughts on how the field we’re in – domination of the organic search results – can be an unfair, competitive advantage for businesses that know how to wield it…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Yahoo announced generally flat Q2 revenues of $1.6 billion but improved net income today. That compares with revenues of $1.57 billion in Q2 2009. Accordingly overall revenue growth vs…
Over the last few months, we held a number of webinars to help you further optimize your site:
If you haven’t seen one yet, you can view the recordings of these events whenever it’s convenient for you!Posted by Caroline Halpin – AdSense Optimization Team
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It’s that wonderful time of the month again! Linkscape, SEOmoz’s web index powering our mozbar, API, Open Site Explorer, the classic Linkscape tool and many features in Labs and elsewhere pushed out new data (over the weekend) from a web crawl that ended earlier this month. There’s lots of fresh info to explore on your sites, including new links and metrics, but I wanted to show off some spiffy new features, too…
Both Yahoo! and Microsoft have confirmed that they will start testing the Bing algorithm live on some Yahoo! traffic this month. One of the big questions from the SEO perspective is what happens to Yahoo! Site Explorer? If it goes away then webmasters will need to get link data from web indexes built by SEO companies, perhaps either Open Site Explorer and/or Majestic SEO.
Yahoo! also offers a link: search in their BOSS program…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
PPC ads are short—a maximum of 140 characters. Using that precious space to include a phone number usually has detrimental effects on an ad’s effectiveness…
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Google has found an intelligent way to arrange the results for a search query. But an interesting question is – where we can find that intelligence? A lot of people have conducted research into the indexing process and even more have tested ranking factors on their weight, but we wondered how smart Googlebot itself is…
Open source software is awesome, and I am much richer for it existing. But the concepts that work in widely downloaded free software may not apply as well elsewhere. One of the best books on this topic is Jason Lanier’s You are Not a Gadget, which in large part inspired this post.
Openness is one of the most widely espoused important ideals upon which to build an online business. The reasons it is preached so heavily are
But most such plays are exploitative and short term based…
Google Earth is used when you want to explore rich geographical content, want to see satellite images, maps, landscapes, 3D buildings or view satellite images from galaxies in outer space. It also lets you search the whole planet within seconds without requiring you to leave your comfortable room. You can search for anything on this planet whether it is a building, a landscape or anything else, Google Earth will help you…
When you run a PPC campaign, how do you decide whether to use Google Adwords, or Yahoo Search Marketing, Microsoft AdCenter or, erm….Findology?
How do you decide whether to push you campaign into content networks, such as Adsense, or Facebook?
The simple answer is you should be everywhere your customers reside, so long as the ROI is positive. The Balkanisation of the web is ongoing & won’t be complete until every single person becomes a demographic…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google announced they have acquired Metaweb. Metaweb is a search company that figures out entities and not just words. I have a video from the company explaining exactly what that means…
If 2009 was the year of Google’s Great Affiliate Massacre, Q3 2010 is about to go down MicroHoo’s kick at the can.
Microsoft Adcenter sent a nice little reminder email out yesterday suggesting that the transition to Adcenter for Yahoo search ads is progressing quite quickly, and you may want to pay attention to impending changes if you’re an Adcenter advertiser.
Then they slipped in this little nugget:
Updates in editorial guidelines
Microsoft and Yahoo! have created joint editorial guidelines that will begin taking effect for search advertisers in early August…
This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights” and subscribe to the series. – Ed.Over the last couple of weeks we rolled out some nice updates in Gmail, improved on Google forms, added new mobile device security features and celebrated many new applications recently added to the Apps Marketplace. Enjoy!Rich text signatures in GmailYou’ve been able to add plain text signatures to your messages in Gmail for some time, but last Thursday we stepped it up a notch by adding rich text signatures, one of our most requested features…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
You may remember, or maybe you’ve seen, the Google Maps test that involves showing room prices as part of a hotel’s local business listing. We wrote about it in March when few users were opted in, but Google tells Search Engine Land today that the experiment is rolling out to more searchers over the next […
This week’s Whiteboard Friday features the return of Rand (woo hoo!) and his self declared biggest SEO mistakes. We screw up a lot here at SEOmoz (hell, they hired me), so we feel it is only appropriate to take this opportunity to share what we have learned in an effort to prevent you from making similar mistakes. SEO is complicated. The best we can do is practice, work hard and compare notes…
This week I sent a note to Googlers about some of the Chrome team’s favorite extensions. So many of them asked if they could share the note with people outside the company that I thought I would just do it for them, so here it is.We’re proud of the Chrome browser and the great extensions that its developer community has created, and we hope you enjoy them! They can all be found at chrome.google…
We introduced the Google Fellowship program last year in the United States to broaden our support of university research. The students who were awarded the 2009 fellowships were a truly impressive group, many having high profile internships this past summer and even a few with faculty appointments in the upcoming year.Universities continue to be the source of some of the most innovative research in computer science, and in particular it’s the students that they foster who are the future of our field…
As the web matures and begins to displace, replace, or work with established news, information, and entertainment sources, the advertising that pays for this content to get created is going to change as well. When you combine this with the growth of smart phones like the blackberry, android, and iphone and appliances like the ipad, advertising will soon be faced with new obstacles.… Publishers need to adapt and overcome … and they need to do it quickly if they plan to survive … The problems advertising faces are coming from multiple fronts…
(Cross-posted from the Google Translate Blog)We believe that translation is key to our mission of making information useful to everyone. For example, Wikipedia is a phenomenal source of knowledge, especially for speakers of common languages such as English, German and French where there are hundreds of thousands—or millions—of articles available. For many smaller languages, however, Wikipedia doesn’t yet have anywhere near the same amount of content available…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
If your in-house programs for Google, Yahoo and Bing are running like well-oiled machines, it’s time to start poking around for new online marketing channels to test. An option many online marketers report increasing success with is Facebook ads…
After a successful open beta test in the UK and Canada, we’re pleased to announce that the broad match modifier is now rolling out globally in most languages*. To recap the original broad match modifier beta launch announcement:The broad match modifier is a new AdWords targeting feature that lets you create keywords which have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks and conversions at an attractive ROI, especially if you mainly use exact and phrase match keywords today…
(Cross-posted on the Google Research Blog)It can’t have been very long after people started writing that they started to organize and comment on what was written. Look at the 10th century Venetus A manuscript, which contains scholia written fifteen centuries earlier about texts written five centuries before that. Almost since computers were invented, people have envisioned using them to expose the interconnections of the world’s knowledge…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google wrote that they were victorious in a ruling today by the French Supreme Court over trademark infringement charges brought to them by three companies. But not everyone agrees that Google was indeed the winner here…
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Hi SEOmoz folks,
Sometimes we begin a new SEO consulting job and do not to know where to start our Link Building. We have a lot of options but the first thing I really like to do is to analyze what my competitors are doing…
One of the most common questions we receive here at SEOmoz is "What’s the best way to learn SEO?" There are many ways to answer, but in this post, I’m going to cover the responses I give most often and those I’ve seen have the most success. But, before I describe each of these, it pays to understand that not all learning methodologies are the same in style, substance or where they can take you…
Today, we’re going to talk about Microformats, a simple set of extensions to HTML, allowing us to add meaning to certain types of data found in our web pages. As SEOs, Microformats provide us with a wonderful toolbox to enhance our Google search snippets, particularly if you own a site with reviews, recipes, contact details or location data.
In this post we’ll talk about Microformat standards available to webmasters that have events listings data on their websites…
I’ll openly admit to not liking PPC. I’ll even go as far as saying that, while I do understand its uses, I loathe, yes, hate it. The fact of the matter is that the part of SEO I like and excel at is the technical side of things, and the structure side. The keywords? I know how to research them, and I know how to use them, but writing ads and maintaining large campaigns isn’t my thing. That, and nothing else, is why you’ll rarely see me do a post on PPC, or hear me talk about it…
Yesterday my wife opened an express letter Fedexed to me from a law office in San Diego – apparently a British marketer has decided the only way he can repair his search engine results is to call out the lawyers and I have a very strong feeling this is going to backfire.
Pending “reputation management disaster”
Here is what I received:-
This is the first page of the cease & desist…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
With lots of mapping news today, we’re combining it all into a single round up, which focuses largely on Google…
In 2009, we launched location extensions, which allows you to “extend” your AdWords campaigns by dynamically attaching your relevant business address to your ads. Today we’re introducing a new enhancement to location extensions that lets you show multiple business addresses in a particular area.For example, if a potential customer is looking for a Toys”R”Us store in their area, the ad can now show them all the nearby locations so they can find the one closest to them…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at SEMNewsDaily.com
